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1. AO1: Description Social Facilitation Social facilitation is concerned with how and why activity is increased (facilitated) when others are present. For, examples…
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  • 1. AO1: Description Social Facilitation Social facilitation is concerned with how and why activity is increased (facilitated) when others are present. For, examples athletes run faster if an audience is watching.AO1 & AO2 Research evidence AO2 EvaluationAimMethodResultsConclusion
  • 2. Conformity AO1: Description Conformity has been defined by Crutchfield (1955) as ‘yielding to group pressure’, and this pressure can be real or imagined. Conformity is more likely to occur in groups that are important to an individual, such as memberships groups, which include family members and peers, and reference groups, which are those to which we would like to belong.AO1 & AO2 Research evidence AO2 EvaluationAimMethodResultsConclusion
  • 3. Obedience AO1: DescriptionObedience is concerned with acting ina particular way because of an orderfrom an authority figure. Psychologistshave been interested in investigatingthe reasons why people obey ordersfrom an authority figure, andexplanations concern either factorsabout the situations that lead toobedience or factors within theindividual.AO1 & AO2 Research evidence AO2 EvaluationAimMethodResultsConclusion
  • 4. Ethics & Methodological issues AO1: DescriptionMany social influence studiesconflict with the BritishPsychological Society (BPS) Codeof Ethics and Conduct (2006)AO1 & AO2 Research evidence AO2 EvaluationAimMethodResultsConclusion
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