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QSPM of Starbucks QSPM Ratings: (0)|Views: 1,390 |Likes: 22 Published by hannah_kris05 See more 7. Hot Doughnuts sign encouragespeople outside the store to make unimpulse purchase.0.07 4 0.28 3 0.21 3 0.21 W EAKNESSES 1. Return on equity assets andinvestments all negative; Skills of management is questionable.0.10 3 0.30 2 0.20 2 0.202. Management states in struggling onhow to make the store profitable.0.08 3 0.24 2 0.16 3 0.243. Product line slow to expand withnothi
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  QSPM of Starbucks QSPM Ratings: (0)|Views: 1,390 |Likes: 22 Published by hannah_kris05  See more 7. Hot Doughnuts sign encouragespeople outside the store to make unimpulse purchase.0.07 4 0.28 3 0.21 3 0.21 W   EAKNESSES  1. Return on equity assets andinvestments all negative; Skills of management is questionable.0.10 3 0.30 2 0.20 2 0.202. Management states in struggling onhow to make the store profitable.0.08 3 0.24 2 0.16 3 0.243. Product line slow to expand withnothing draw in health conciouscustomer.0.04 - - - - - -4. Lack of advertisement in areas thewhere stores are located.0.03 2 0.06 2 0.06 2 0.065. Single product focus; no other standout product0.04 - - - - - -6. Competing against Starbucks andDunkin Donuts beverages. 0.04 2 0.08 1 0.04 2 0.087.  Shareholders have not receiveddividends recently. Stock price instate flux.0.08 - - - - - - - TOTAL  1.00 3  .64 3  .12 2.91   4. Distinctive Company storesandConcentrate solely on buildingfranchisevia hot shop stores5. continue slow and steadygrowth of company store andfranchise business.KEY FACTORS OPPORTUNITIES   W  eights AS TAS AS TAS1. Industry stock price are improving 0.044 0.16 4 0.162. Dunkin Donuts does not have hot doughnuts to sell.0.053 0.24 3 0.243. Starbucks lacks a diversified and distinctive pastry line.0.11- - - -4. Asian love sweets and are open to trying foreign foods. 0.061 0.06 1 0.065. Families crave convenience because of busy lifestyles. 0.09- - - -6. Many children loves sweet treats0.04- - - -7. South America, Africa and south Asia are markets toconquer0.074 0.28 2 0.14 THREATS  1. People are becoming more health conscious, which doesnot bode well for high-sugar, high-fat threats.0.091 0.09 1 0.092. Dunkin Donuts presently dominates the doughnut marketdomestically and internationally.0.101 0.10 1 0.103. Starbucks has approximately 25 times the amount of stores worldwide that krispy kreme donut has.0.071 0.07 1 0.074.  Cultural differences among countries make operations anddoughnut consumption varied, which makes thingsdifficult to control0.04- - - -5. Lower price is offered by the other doughnut producingfirms than that of Krispy Kreme donuts.0.081 0.08 1 0.086. Shareholders may sell Krispy Kreme Donut stock for lack of returns and dividends compared to other similar firms inthe industry.0.081 0.08 1 0.08
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