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Reshma Lala CV (1)

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1. RESHMA LALA B-23, Ganga Bhawan, J.P. Road, Versova, Andheri West, Mumbai - 400061 Tel: +919819325795 Email: reshma.lala1@gmail.com Date of Birth – 01st July, 1990…
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  • 1. RESHMA LALA B-23, Ganga Bhawan, J.P. Road, Versova, Andheri West, Mumbai - 400061 Tel: +919819325795 Email: reshma.lala1@gmail.com Date of Birth – 01st July, 1990 Education Masters in Marketing Management, Aston University, Birmingham (UK) 2011 - 2012 Graduated with Merit (54.04%) Modules include: Analysis For Dissertation Research, Integrated Marketing Communications, Marketing Management, Consumer Behavior, Retail Management Services Marketing, Strategic Brand Management, Marketing Research, Marketing Strategy. Bachelor of Management Studies, Narsee Monjee College of Commerce and Economics, University of Mumbai, Mumbai 2008 - 2011 Graduated with 1st class (71.17%) • Specialized in Corporate Communications, Retail Marketing, International Marketing, Brand Management and PR Higher Secondary Certificate, Narsee Monjee College of Commerce and Economics, Mumbai, Maharashtra State Board 2007 – 2008 Attained first class with Distinction (83.50%) • Specialized in Commerce and secured 96% in accounts • Learned French in the 11th and 12 grade and secured 92% in HSC Board Examinations Indian Certificate of Secondary Education, Jamnabai Narsee School, Mumbai, New Delhi Board 2005 – 2006 Attained 1st class with Distinction (81.17%) • Specialized in Science and Mathematics
  • 2. Work Experience • Brand Fundraiser for Cancer Research Organization at Home fundraising UK, Birmingham from Oct 2011 to Dec 2012 • Sales Coordinator at IHCL Corporate Office (Taj Group of Hotels) from Aug 2013 to Nov 2014. • Sales Executive with Taj Lands End and handling corporates from Worli to Cuffe Parade and domestic leisure from Dec 2014 to April 2016. • Asst Sales & Marketing Manager at Marriott International from 18th April 2016 to 24th Jan 2017 in the Proactive Sales Team calling on PSUs and Bharat Diamond Bourse for Marriott Hotels Pan India across Mumbai. Skills Communications 1. Sales Coordinator Tasks: • Support the sales team • Responsibility of all administrative tasks of the sales department • Coordination of sales activities • Creation of statistics and reports • Coordination of sales meetings • Assistance during travel preparations • Transfer of required sales information into Taj systems • Calendar and appointment management • Creation of offers and contracts • Processing of inquiries while complying with all Taj standards • Coordination and implementation of housekeeping 2. Sales Executive & Asst Sales Manager Tasks: • Brand categorization of Taj Hotels & Marriott Hotels as per client budget • Hotel Sales pitching to corporate segments related to rooms, catering, restaurants, Spa with detailed hotel knowledge to close the opportunity for customer requested hotel • Internal (hotel teams) and external (guests) communication ensuring detailed & prompt reverts within 24 hours for formal proposals and contracts.
  • 3. • Marketing and corporate communication of new hotel activities & packages through Social Media (Face book page, live videos, twitter), mailers, fliers, radio advertisements, coffee table magazines, bill board ads (JW Marriott Mumbai Sahar – black color bill board on WEH), Sunday Themed Brunches at JW Marriott Mumbai Sahar, Thanksgiving Themed Cocktail Dinner. • Public Relations – engaging with guests at networking events – cocktail evenings, customer appreciation weeks, FAM trips, PIE Events • Building rapport - developing relationships with clients over a period of time to gauge their faith resulting in receipt of enquiries thereby giving them an insight into hotel facts suitable to their requirements. • Circulated hotel presentations, striving towards zero level complaints by providing seamless hospitality, ensuring aggressive follow ups for a feedback. • Theme dinner, audio-visual, airport transfer costs etc have been communicated to in the most transparent manner to keep the communication cycle short for the guest's ease. • Site Inspections and entertainments for guests for future movements • Lobby presence and guest engagement during check in - checkout of groups for first hand feedback for future improvement • Written communication –  Report on “The Express Industry in India” based on the courier services provided by logistical companies.  Aston University Dissertation on Brand Positioning and Brand Management after the terrorist attacks on 26 November, 2008: A study on the Taj Group of Hotels.
  • 4. PR & Marketing Activities:
  • 5. Team Working • Extending support and assistance to colleagues in achieving goals assigned resulting in hotel profitability • Power Point Presentations during graduation classes involving decisions being taken with mutual consent • Receipt of opportunity, with great team work and support, closed on the same day with advance payment received.
  • 6. • Sold the executive suite thrice in a span of 24 hours due to team work between reservation team, front office and bell desk Leadership • Initiative to prepare for PIE Event (Partners in Excellence) • Represented the MICE team at the Travel & Trade Fair OTM Fair at The Goregaon Exhibition Centre, Mumbai. IT • Full knowledge of MS Word, MS Office PowerPoint, MS Office Excel & MS Outlook • Use the internet for research. Organizational • Prioritizing queries and closing them for quick revenue turnover • Organized networking events, segregating companies based on their potential for rooms, groups and catering requirements. • Sending cheques, vouchers and maintaining a folder for the same for future reference • Maintaining list of activities, business on books and business confirmed for ease of claiming productivity and MCRM • Checking mails in the absence of team colleagues • Preparation of adhocs, weekly and monthly reports. • Handled multiple portfolios in the absence of the entire team for 2 consecutive days, hence withstanding pressure and ensuring no errors. Interests • Keen interest in completing an Executive MBA from an esteemed university for better job opportunities across the world. I keep fit by regular jogging and exercise at least an hour daily. I am a travel enthusiast, love exploring new destinations around the world and learning new languages • I am very much willing to relocate if required at any stage of my job by the company and also have no time restrictions to complete the responsibility assigned to me.
  • 7. • Sold the executive suite thrice in a span of 24 hours due to team work between reservation team, front office and bell desk Leadership • Initiative to prepare for PIE Event (Partners in Excellence) • Represented the MICE team at the Travel & Trade Fair OTM Fair at The Goregaon Exhibition Centre, Mumbai. IT • Full knowledge of MS Word, MS Office PowerPoint, MS Office Excel & MS Outlook • Use the internet for research. Organizational • Prioritizing queries and closing them for quick revenue turnover • Organized networking events, segregating companies based on their potential for rooms, groups and catering requirements. • Sending cheques, vouchers and maintaining a folder for the same for future reference • Maintaining list of activities, business on books and business confirmed for ease of claiming productivity and MCRM • Checking mails in the absence of team colleagues • Preparation of adhocs, weekly and monthly reports. • Handled multiple portfolios in the absence of the entire team for 2 consecutive days, hence withstanding pressure and ensuring no errors. Interests • Keen interest in completing an Executive MBA from an esteemed university for better job opportunities across the world. I keep fit by regular jogging and exercise at least an hour daily. I am a travel enthusiast, love exploring new destinations around the world and learning new languages • I am very much willing to relocate if required at any stage of my job by the company and also have no time restrictions to complete the responsibility assigned to me.
  • Metroliner

    Jul 23, 2017

    Baal

    Jul 23, 2017
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