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Retail Location.ppt

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Retailing and Buying “Evaluate the strategic issues which should be considered when selecting a good store location and discuss how store layout can serve as a competitive advantage”. Presentation Layout ã Introduction ã General Location Factors ã Specific Location Factors ã The Specific Store Site ã Store Layout ã Conclusion ã Student Activity ã Questions Introduction ã Store location decisions are frequently considered to be the
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  Retailing and Buying “Evaluate the strategic issues which should  be considered when selecting a good store location and discuss how store layout can serve as a competitive advantage”.    Presentation Layout ã  Introduction ã  General Location Factors ã  Specific Location Factors ã  The Specific Store Site ã  Store Layout ã  Conclusion ã  Student Activity ã  Questions  Introduction ã  Store location decisions are frequently considered to be the single most important elements of retail marketing. ã  A retailers location is the key to its ability to attract customers. ã  Large retailers usually employ specialists who select locations using sophisticated methods. ã  WalMart was the first mass merchandiser to locate in small and rural markets. This has been one of key factors in their  phenomenal success. ã  Even very small physical differences between locations can exert a major influence upon the stores accessibility and attractiveness to customers. (Davidson et al, 1988)  General Location Factors ã   Size of population and catchment area of potential location  - Ensuring that there are sufficiently large numbers of  potential customers in the catchment area of the proposed location. ã   Characteristics of the population - Age and socio-economic groupings - Ethnic, religious or special consumer groups
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