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1. SOARING IN MOZAMBIQUERikhozi Credentials, 2013 07/01/2013 2. Who we are, What we do A short introduction 3. 1. RIKHOZI?? 2. WHERE WE COME FROM 3. HOW WE WORK 4.…
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  • 1. SOARING IN MOZAMBIQUERikhozi Credentials, 2013 07/01/2013
  • 2. Who we are, What we do A short introduction
  • 3. 1. RIKHOZI?? 2. WHERE WE COME FROM 3. HOW WE WORK 4. FANATICALLY RESULT-ORIENTED 5. LIGHTER STRUCTURES SOAR HIGHER 6. GETTING YOUR VERY OWN PET HAWKContents 3Rikhozi Credentials, 2013 07/01/2013 (Click to Return to Contents)
  • 4. 1. RIKHOZI?? 4Rikhozi Credentials, 2013 07/01/2013
  • 5. Our Clients need Results.“Rikhozi” is Tsonga While we love creative awards, results are our obssession:for "African Falcon":a small predatory bird The Bottom Line Rules!that hunts by flying at Rikhozi Mozambique is a small and agile marketing consultancy and creative boutique,high altitude, capable of bringing in the results through highly-observing the terrain, localized-and-focused marketing communicationand diving precisely to solutions.scoop its prey - thus We specialize in Brand Reputation Managementobtaining the best (In a world competing every day for share-of-mind among target segment groups who are increasingly well-informed, Brand Reputation is the firstresults. and ultimate success factor)(1) Tsonga is the Mother-Tongue BRM requires a customized and balanced of most Mozambican dialects. combination of PR, Mass Media, Online Intervention and Action Marketing – this is what we deliver. We call it EBE: Encompassing Brand Experience. 1. Rikhozi?? 5 Rikhozi Credentials, 2013 07/01/2013 (Click to Return to Contents)
  • 6. 2. WHERE WE COME FROM 6Rikhozi Credentials, 2013 07/01/2013
  • 7. Rikhozi Mozambique was founded in 2012 by Luís Marinho-Falcão: born in Angola, raised in Mozambique, over 24-years multi-disciiplinary experience in Marketing & Communication in 4 Countries, across 3 Continents, where he worked for a long series of World-class Brands: 7Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 8. Brand Experience over the last 24 years 8Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 9. 3. HOW WE WORK 9Rikhozi Credentials, 2013 07/01/2013
  • 10. As a team. Always in a tight Client-Agency Brand Team. It is not reasonable to expect any Agency to get a brief and come back some weeks later with miraculous solutions for the Brand, unless that work has been developed in permanent dialogue and cooperation with the Client team. No one knows their business and its challenges better than the Client; over the years, we may learn, but not before; so all work must be developed with the help and support of the Client team, otherwise it won’t be effective. Any campaign can only be called “Outstanding” if it brings in business results.3. How we work... 10Rikhozi Credentials, 2013 07/01/2013 (Click to Return to Contents)
  • 11. We start off being “Brand Therapists”, in order to become your first line of “Salesforce”:Business Insights (Client)Market Insights Wei-Ji(Team) (Danger/Opportunity) + STRATEGIC APPROACH Shi-Ji (Turning Point)Consumer /StakeholderInsights (Team) 3. How we work 11 Rikhozi Credentials, 2013 07/01/2013 (Click to Return to Contents)
  • 12. You can only find solutions after you’ve pinpointed the issues: IDEA! E.B.E. Media/ Media/ Solution Solution Contact Strategy Media/ Media/ Solution Solution3. A simple method 12Rikhozi Credentials, 2013 07/01/2013 (Click to Return to Contents)
  • 13. 4. FANATICALLY RESULT-ORIENTED (Our true credentials are our Brand’s Reputations) 13Rikhozi Credentials, 2013 07/01/2013
  • 14. Headline: “Does your Fleet give you a headache? Now there’s a simple, effective remedy Almera Launch Micra e-mail Motorcare Services LaunchMotorcare 14Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 15. Launch EventCCS Launch 15Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 16. PEPFAR Close-out EventElizabeth Glaser Pediatric Aids Foundation 16Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 17. (Click on image to watch video online)Video Development & Production for Press & Stakeholders EventSuperbrands 17Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 18. Brand IdentityÍndiCoWork 18Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 19. Headline: “This is the stressed-out look of someone desperate for a new home” Print CampaignInvesteImóvel Group 19Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 20. Strategic Consultancy & Debate ModerationMMM (Best Brands in Mozambique) 20Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 21. (Click on image to watch TVC online)“Refresh your Summer” Campaign: Executive ProductionVodacom 21Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 22. Invitation Grand Opening Collateral Materials Print Campaign 22 Park Inn by Radisson Tete Hotel Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 23. 5. LIGHTER STRUCTURES SOAR HIGHER 23Rikhozi Credentials, 2013 07/01/2013
  • 24. Copywriter Copywriter Artwork Designer Falcão DTP Outside Producer Suppliers PR Media Consultant The lightest a company structure is, the fastest and most agile; An excelent network of third-party partners reinforces our capacity whenever necessary.6. A light and limb structure 24Rikhozi Credentials, 2013 (Click to Return 07/01/2013 to Contents)
  • 25. 6. GETTING YOUR VERY OWN PET HAWK 25Rikhozi Credentials, 2013 07/01/2013
  • 26. 1. It all starts with an informal meeting to discuss your business, brand or institution;2. Depending upon pinpointed issues and challenges, Rikhozi will come back within one to two weeks with a service proposal that includes: A Strategic Approach; Some proposed solutions; A Financial Proposal. Rules and Principles in our proposals: We’d rather work our Brands long-term; Our work is charged separately from outside suppliers; All and any third-party costs are invoiced directly to Client.3. Once a proposal is discussed and agreed upon, a formal agreement is signed;4. The whole Rikhozi team becomes part of our Client’s Brand team.6. Getting your very own pet hawk 26Rikhozi Credentials, 2013 07/01/2013 (Click to Return to Contents)
  • 27. (If you’d rather have this presentation in High Resolution, with integrated multimedia, CLICK HERE)Obrigado – Khanimambo – Thank you 27Rikhozi Credentials, 2013 07/01/2013
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