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Sample Paper 2 Marketing Formated

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  SAMPLE PAPER NO 2PRINCIPLES OF MARKETINGPART I OBJECTIVE MAX MARKS 40 TIME DURATION 1:00 HR.1.Wh! # !h$ %$& ' $& () *+,$! %-.T( - %  /(*$! ! '$ $-$ 3 %3 *$%# %$/$##+3 .Th$ #/ $%/$ % +! () ) % %- +$! % %- % -+(& %- +() !5$ /6#!(*$+#/.U# %- !h$ I%!$+%$! !( *+,$! +(6/!# % #$+' /$#.T( #$55 +(6/!# 6# %-  +$/! *+,$! %- !$/h% 76$#$.T( 6 5 +!%$+ +$5! (%#h #2.Wh$%  /(*%3 $*+,$!#  +(6/! !h$ +(6/! # $#!+(3$. ã T+6$ ã F5#$8. A 999999999999999999999999999999 #  (+!)(5 ( 5%% %- *$!h( !h! $'56!$# #!+!$- /  6# %$## 6% !# % !$+*# () !h$ + *+,$! -+(&!h +!$ % +$5! '$ *+,$! #h+$. -+(&!h#h+$ *!+ ; 4.A% (+-% <! (%=# * ## (% #!!$*$%! #h(65 ( 55 () !h$ )(55(& %- $;/$!: .$ #$/ ) /  .$ +$5 #! / /.) ! !h$ *+,$! $%' +(%*$%! .$ #!!$ % !$+*# () +(6/! % !$/h%(5(-3 >.M+,$! %- 99999999999999999999999999999999 # !h$ +(/$## () *$#6+ %- % $'56! %- !h$ +$#65!# () *+,$! %- #!+!$- $# % 5%# % !, %- /(++$/! '$ /! (% !( $%#6+$ (?$/! '$# +$ /h $'$.@.999999999999999999999999999999999 +$ h -h-+(&!h h -h#h+$ 6# %$##$# (+ +(6/!# !h! ()!$% %$$ h$'3 %'$#!*$%! !( ) %%/$ !h$ + +  -+(&!h. .P(+!)(5 ( %53# # #  !((5 3 &h /h *%-$*$%! $%! ) $# % $'56!$# !h$ '+ (6# 6# %$##$# *, %- 6 !h$ /(*%3. ã T+6$ ã F5#$.A *+,$!(+ $%!$ * ## (% #!!$*$%! $) %$# !h$ 6# %$## % !$+*# () #! #)3 %- # / /6#!(*$+ %$$#. ã T+6$ ã F5#$.A /(*%3=# 99999999999999999999999 999999999999999999999999999999/(%# #!# () !h$ /!(+#% )(+/$# (6!# $ *+,$! %- !h! ))$/! *+,$! %- *%-$*$%!=#  5 !3 !( 6 5 % * %! % #6//$##)65 +$5! (%#h # & !h !+-$! /6#!(*$+#.10.Wh /h () !h$ )(55(& %- # %(! (%$ () !h$ $5$*$%!# () !h$ */+( $%' +(%*$%! !h! # !h! $%' +(%*$%! &h /h /(%# #!# () 5+-$+ #(/ $!5 )(+/$# !h! *3 ))$/! !h$ * /+($%' +(%*$%! .$*(-+h /#  ./(*$! !(+# /.(5 ! /5 )(+/$# ./65!6+5 )(+/$#.11.A//(+ %- !( E%-5$=# L&# &h /h () !h$ )(55(& %- # /(++$/! .A# %/(*$ + #$# !h$ $+/$%!-$ #$%! (% )(( $/5 %$#.  .A# %/(*$ + #$# !h$ $+/$%!-$ #$%! (% h(6# %- + #$#. /.A# %/(*$ + #$# !h$ $+/$%!-$ #$%! (% #' %-# $/+$#$#. .A# %/(*$ + #$# !h$ $+/$%!-$ #$%! (% h(6# %- $/5 %$#. BOOKS RECOMMENDED: Signatures ________________  1.P+ %/ 5$# () M+,$! %- 3 Ph 5  K(!5$+  G+3 A+*#!+(%- 10 !h  E.1  12.Th$ 9999999999999999999999 $%' +(%*$%! /(%# #!# () !h$ 5&# -('$+%*$%! -$%/ $# % +$##6+$-+(6# !h! %)56$%/$ (+ 5 * ! '+ (6# (+-% <! (%# % % ' 65# %  - '$% #(/ $!3.18.C(+$ $5 $)# +$ '56$# ##$ (% )+(* +$%!# !( /h 5+$% % +$ +$ %)(+/$ 3 #/h((5# /h6+/h$#  6# %$## % -('$+%*$%! % # #6/h !h$3 +$ ($% !( /(%# $+5$ /h%-$. ã T+6$ ã F5#$14.E%' +(%*$%!5 /(%/$+%# h'$ -+(&% #!$ 53 ('$+ !h$ 5#! !h+$$ $/$#. Wh /h () !h$ )(55(& %- # %(! (%$ () !h(#$ /(%/$+%# .-+(& %- #h(+!-$# () +& *!$+ 5#  . %/+$#$ (556! (% /. %/+$# %- -('$+%*$%! %!$+'$%! (% % %!6+5 +$#(6+/$ *%-$*$%! . %/+$# %- %6*$+# () %) % !$ +$#(6+/$#1>.Th$ 99999999999999999999999999999999999999 $%' +(%*$%! # $+h# !h$ *(#! +*! / )(+/$ %(& #h %- (6+ $#! %3. 1@.Wh /h () !h$ )(55(& %- # %(! (%$ () !h$ *+,$! %- #! *65 %)56$%/ %- /(%#6*$+ 63 %- $h' (+ .P+(6/!  .P+ /$ /.P$(5$ .P+(*(! (% 1.9999999999999999999999999 # !h$ *(#! # / /6#$ ()  $+#(%=# &%!# % $h' (+.C65!6+$ 1.A//(+ %- !( M#5(& &h /h () !h$ )(55(& %- # !h$ +($+ (+$+ () h6*% %$$# )+(* !h$ *(#!  +$## %- !( !h$ 5$#! +$## %- .Ph3# (5(- /5 #)$!3 $#!$$* #(/ 5 #$5)/!65 <! (%  .Ph3# (5(- /5 #(/ 5 #)$!3 $#!$$* #$5)/!65 <! (% /.Ph3# (5(- /5 #)$!3 #(/ 5 $#!$$* #$5)/!65 <! (% .Ph3# (5(- /5 $#!$$* #(/ 5 #)$!3 #$5)/!65 <! (%1.999999999999999 99 999999999 # !h$ !3$ () -+(6 !( &h /h !h$ % ' 65 ($# %(! $5(%- 6! &h /h !h$ % ' 65 & #h$# !( ?( %20.S$5$/! '$ +$!$%! (% $#/+ $# !h$ !$%$%/3 () $(5$ !( %!$++$! %)(+*! (% %  &3 !h! & 55 #6(+! &h! !h$3 5+$3 $5 $'$. ã T+6$ ã F5#$1.A5*(#! 55 *?(+ 6+/h#$# +$#65! % /(-% ! '$  ##(%%/$ &h /h #  #/(*)(+! /6#$ 3 (#! 6+/h#$ $h' (+. ã T+6$ ã F5#$ 21.D6+ %- !h$ 9999999999999999999999999999 99999999999999999999999999999 #!-$ () !h$ B6# %$## B63 %- P+(/$## !h$ 63 %- /$%!$+ ()!$% & 55 +& 6  5 #! () !h$ $# +$ #65 $+ !!+ 6!$# % !h$ + +$5! '$ *(+!%/$.22.Th$ 63 %- +(/$## $- %# &h$% #(*$(%$ % !h$ /(*%3 +$/(-% <$#  +(5$* (+ %$$ !h! /% $ *$! 3 /76 + %-  #$/ ) / -(( (+ #$+' /$. P+(5$* +$/(-% ! (% /% +$#65! )+(* %!$+%5 %(+ $;!$+%5 #! *65 . ã T+6$ ã F5#$ BOOKS RECOMMENDED: Signatures ________________  1.P+ %/ 5$# () M+,$! %- 3 Ph 5  K(!5$+  G+3 A+*#!+(%- 10 !h  E.2  28.M%3 6# %$## *+,$!# h'$ %$5#! / $*%. Th! # !(!5 $*% )(+ *%3 %6#!+ 5 +(6/!# # %(! *6/h ))$/!$ 3 + /$ /h%-$# $#$/ 553 % !h$ #h(+! +6%. ã T+6$ ã F5#$24.Th$ B63 %- C$%!$+ +! / %! *$*$+ & !h !h$ h -h$#! +%, 5&3# h# !h$ -+$!$#! %)56$%/$ % !h$  63 %- +(/$##. ã T+6$ ã F5#$2>.V56$ %53# # # % +(/h !( /(#! +$6/! (% % &h /h /(*(%$%!# +$ #!6 $ /+$)6553 !( $!$+* %$ ) !h$3 /% $ +$$# -%$ #!%+ <$ (+ *$ 3 5$## /(#!53 *$!h(# () +(6/! (%. ã T+6$ ã F5#$2@.Wh$%  ) +* !!$*!# !( /!6+$  5+-$ #h+$ () (%$ (+  )$& #$-*$%!# !h$ ) +* # +/! / %-   99999999999999999999999999999999 *+,$! %- #!+!$-3. 2.Th$ h 5(#(h3 !h! #6--$#!# !h! $/h +% #h(65  /, % !!+ 6!$ % !h$% +(*(!$ !#$5) # %6*$+ (%$ (% !h! !!+ 6!$ # /55$ 99999999999999999999999999  9999999999999999999999999999 9999999999999999999999999 USP.2.I*5$*$%!! (% ()  -(( (# ! (% #!!$*$%! # ()!$% *(+$  )) /65! )(+  /(*%3 !h% $'$5( %- !. ã T+6$ ã F5#$2.Th$ 5+-$#! )#!$#! -+(& %- #$-*$%!# +$ %(! 5&3# !h$ *(#! !!+/! '$ (%$# )(+ $'$+3 /(*%3. ã T+6$ ã F5#$80.A 999999999999999999999999999999 *+,$! /(%# #!# ()  #$! () 63$+# &h( #h+$ /(**(% %$$# (+ /h+/!$+ #! /# !h! !h$ /(*%3 $/ $# !( #$+'$.81.U# %-  9999999999999999999999999999 *+,$! %- #!+!$-3  ) +* $/ $# !( !+-$! #$'$+5 *+,$!#$-*$%!# % $# -%# #$+!$ ())$+# )(+ $/h.82.G '$% !h$ # -% ) /%! )+-*$%!! (% () *+,$!# *## *+,$! %- *,$# !h$ *(#! #$%#$ !( +$/h !h$ -+$!$#! %6*$+ () (!$%! 5 /6#!(*$+#. ã T+6$ ã F5#$88.Th$+$ # %( # %-5$ $#! &3 !( #$-*$%!  *+,$!. ã T+6$ ã F5#$84.S$+' /$ 999999999999999999999999999999999999 % /!$# !h! #$+' /$# +$ +(6/$ % /(%#6*$ ! !h$ #*$ ! *$ % /%%(! $ #$+!$ )+(* !h$ + +(' $+# &h$!h$+ !h$ +(' $+# +$  $(5$ (+ */h %$#. 8>.P+(6/! 5 %$ /(%# #!$%/3 +$)$+# !( !h$ %6*$+ () '$+# (%# ())$+$ () $/h +(6/! 5 %$. BOOKS RECOMMENDED: Signatures ________________  1.P+ %/ 5$# () M+,$! %- 3 Ph 5  K(!5$+  G+3 A+*#!+(%- 10 !h  E.8  ã T+6$ ã F5#$8@.S6//$##)65 #$+' /$ /(*% $# )(/6# !h$ + !!$%! (% (% (!h !h$ + /6#!(*$+# % !h$ + $*5(3$$#  $/6#$ !h$3 6%$+#!% !h$ #$+' /$+() ! /h % 5 %,# #$+' /$ ) +* +() !# & !h $*5(3$$ % /6#!(*$+ #! #)/! (%. ã T+6$ ã F5#$8.A -(( /,-$ *3:.+(!$/! !h$ +(6/!.  .+(*(!$ !h$ +(6/!. /.+ #$ !(!5  #!+ 6! (% /(#!#. .55 () !h$ ('$8.S!+(%- +% +$)$+$%/$ % 5(35!3 #$/ 5 6+/h# %- $))(+! 5 !!5$ /(*+ #(% () +%# % 5(&  + /$ #$%# ! ' !3 +$ 55 /h+/!$+ #! /# () 99999999999999999999999 -((#.8.A +(6/! /(%/$! #.A% $ )(+  +(6/! !h! !h$ /(*%3 /% #$$ !#$5) ())$+ %- !( !h$ *+,$!.  .Th$ +! /65+  /!6+$ /(%#6*$+# /76 +$ () % /!65 (+ (!$%! 5 +(6/!. /.A $! 5$ '$+# (% () !h$ $ $;+$##$ % *$% %-)65 !$+*#. .A55 () !h$ ('$. 40.Wh! # !h$ +($+ (+$+ ()  !3 /5 5 )$ /3/5$ .I%!+(6/! (% -+(&!h *!6+ !3 $/5 %$  .I%!+(6/! (% *!6+ !3 -+(&!h $/5 %$ /.I%!+(6/! (% -+(&!h $/5 %$ *!6+ !3 .I%!+(6/! (% $/5 %$ -+(&!h *!6+ !3 BOOKS RECOMMENDED: Signatures ________________  1.P+ %/ 5$# () M+,$! %- 3 Ph 5  K(!5$+  G+3 A+*#!+(%- 10 !h  E.4

Intl Fin Markets

Jul 23, 2017
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