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    Job Title: CRM Execution Co-ordinator  –  Italy Post Number: P09632 Business Unit: Regional Marketing Service Location: Malta office Reports to: CRM Manager Date: September 2014 The Rational Group (the “Group”), a part of the Amaya Gaming Group, is a global leader in online gaming and operates the largest and most popular poker brands in the world, including PokerStars and Full Tilt Poker.   Job Purpose Co-ordinate the execution of all Italian CRM activities   Key Responsibilities    Production, quality assessment and deployment of email campaigns.    Management of in-client (Desktop and Mobile) messaging for the Italian markets both in Italian and English.    Ensure 'through the line' consistency in all CRM communications.    Analysis and testing of different communication channels to ensure optimised performance and best possible results.    Work closely with all the CRM team to ensure all projects are prepared, communicated and executed in line with the business plan.    Ensure all communications are current and of the highest quality.    Ensure consistency across all CRM communications.    Ensure best practises are followed, and all CRM communications needs are met.    Work closely with Studio, Mailer and Publishing teams to develop and maintain strong working relationships    Find out best practices in the gaming market regarding Campaigns, Promotions and Methodologies Skills and Capabilities Essential:    Fluent level of Italian language skills    Focus of online CRM    Experience in email marketing (either in the form of production, design or marketing).    Highly organised and methodical, with excellent attention to details    Good all-round direct marketing skills    Excellent written and oral communication skills    A creative and innovative mind    Ability to function as a self-starter with an emphasis on getting things done    Proficient in HTML coding    Good understanding of the technical implications of mailing e.g. bounces, certification compliance, unsubscription etc, as well as the consequences involved when mailing goes wrong e.g. blacklisting, IP decertification, low deliverability    Ability to analyse and interpret communications metrics    Proficient in preparing reports with competitor analysis for CRM point of view       Must be able to work under pressure, with the ability to problem solve and adapt to changing business requirements Behavioural Competencies   Communicates Effectively Results Focused Job Knowledge Customer Focus Innovation Working with others Commitment & Resilience Flexibility & Adaptability Quality Focused Planning & Organising
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