Presentations

Sega case study

Description
harvard case study of Sega case
Categories
Published
of 5
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  Project Dreamcast: Serious Play at Sega Enterprises Ltd. Syndicate 10 : Yuwono Wicaksono, Takeshi Kojima, Tony Surawi, Aiwoisendin Hendrik, Yuslan Bayu  1.How would you characterize the competitive dynamics in the videogame industry? ã A very tight competition environmental in videogame industry ã Consist of technologies that rapidly change - hardware and software ã A variety of costumer ã The compatibility of software and hardware is very tight follow by the technology  2. What is Sega’s competitive strategy and how has it evolved throughout the company’s history?   ã Open source application software  –  lesson learn from the Saturn Project’s that was failed ã Enhance the graphic engine chip (VR2) ã Minimize or reducing manufacturing cost ã Improvement in relationship with third party game developer ã Standardize hardware across arcade, home video, and PC play systems ã Transform the hardware to be more compatible with simplify the architecture and standardized hardware across platforms  3.Please compare the development process of Saturn and Dreamcast game platforms. What are the differences and similarities? How would you evaluate Sega’s development capabilities in game software and hardware development? ã Similarities: both need standards to follow in the process of its hardware project development ã Differences:  Sega create their own hardware and software in  Saturn (Dreamcast), they collaborate with third party game developer since the start.

1

Jul 23, 2017

Boredom

Jul 23, 2017
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks