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SEO Webinar - Wake Up From A Kitchen Nightmare

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Here is the recording of the actual webinar on how to optimize your site for better conversion. https://linkshareevents.webex.com/ec0605lb/eventcenter/recording/recordAction.do?theAction=poprecord&actname=%2Feventcenter%2Fframe%2Fg.do&actappname=ec0605lb&renewticket=0&renewticket=0&apiname=lsr.php&entappname=url0107lb&needFilter=false&&isurlact=true&rID=2526752&entactname=%2FnbrRecordingURL.do&rKey=33ea4bac10eb6f83&recordID=2526752&siteurl=linkshareevents&rnd=9718078091&SP=EC&AT=pb&format=short
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  • 1. SEO for Business Results: Wake Up From a Kitchen Nightmare<br />Presented By: Sally Anne Dishong<br />SEO + Social Media Content Specialist<br />
  • 2. 2<br />SEO for Business Results<br />Wake Up From a “Kitchen Nightmare”<br />Your website is like a restaurant<br />Borrowing a theme from <br />Chef Gordon Ramsay’s<br />“Kitchen Nightmares” show<br />
  • 3. 3<br />SEO for Business Results<br />Kitchen Wisdom from Chef Gordon Ramsay<br /> Attractive Menu <br />+ Delighted Guests<br />= Profits $$$<br />
  • 4. 4<br />SEO for Business Results<br />Kitchen Wisdom from Chef Gordon Ramsay<br /> Create an attractive “menu”<br /> Delight your “guests”<br />3. Mind the “numbers”<br />Borrowing a theme from <br />Chef Gordon Ramsay’s<br />“Kitchen Nightmares” show<br />
  • 5. 5<br />SEO for Business Results<br />Kitchen Wisdom from Chef Gordon Ramsay<br /> Create an attractive “menu” of content offerings<br />
  • 6. 6<br />SEO for Business Results<br />Kitchen Wisdom from Chef Gordon Ramsay<br />2. Delight your “guests”—visitors and search engines<br />
  • 7. 7<br />SEO for Business Results<br />Kitchen Wisdom from Chef Gordon Ramsay<br />3. Mind the “numbers”—KPIs and analytics<br />
  • 8. 8<br />Recipe for SEO Secret Sauce in 2010<br />From the Kitchen of LinkShare Agency Services<br /><ul><li>Start with freshest quality ingredients available(frequent, authoritative content for visitors and search engines)
  • 9. Add a dash of cayenne pepper (for a speedier loading time)
  • 10. Finish with an attractive garnish(optimized titles and meta data for visitors and search engines)
  • 11. Meet your guests where they hang out to invite them in (social media and offline events)
  • 12. Become part of the local knowledge (in local directories and other sources)
  • 13. Make it easy for folks on the go (optimize for mobile visitors)</li></li></ul><li>9<br />SEO for Business Results<br />Wake Up From a “Kitchen Nightmare”<br />
  • 14. 10<br />SEO for Business Results<br />Wake Up From a “Kitchen Nightmare”<br />Additional resources:<br /><ul><li>LinkShare blog http://blog.linkshare.com/ --watch for more posts on SEO for Business Results
  • 15. Matt Cutts/Google SEO blog http://www.mattcutts.com/blog/
  • 16. Chef Gordon Ramsay, Kitchen Heaven—cookbook with back story about the show, episodes and recipes </li></li></ul><li>11<br />SEO for Business Results<br />Contact info: Sally Anne Dishong<br />SEO + Social Media Content Specialist sallyanne.dishong@linkshare.com @CYL4G_SallyAnne<br />LinkShare blog:<br />http://blog.linkshare.com/2010/07/08/seo-for-business-results-wake-up-from-a-kitchen-nightmare/<br />
  • 17. 12<br />SEO for Business Results<br />From the Kitchen of LinkShare Agency <br />Since you asked…<br />a little about us<br />
  • 18. Coming Soon—”Facebook Ads: Social Engine Marketing”<br />13<br />5 Tips & Tricks to Develop Ads that Convert in Facebook<br />Learn ways you can increase conversion with this social media platform.<br />Hosted by: Victoria Edwards<br />SEO/SMO Internet Marketing pecialist<br />Date: To Be Determined<br />Stay Tuned to the LinkShare blog and Facebook page for updates!<br />
  • 19. 14<br />Upcoming LinkShare “Live” Events<br />LinkShare 2010 Tradeshow Calendar—stop by and say hi!LeadsCon EastJuly 26 - 27, 2010 | New York, NYSearch Day Sponsor | Table Top #46Affiliate Summit EastAugust 15-17 | New York, NYBronze Sponsor | Booth # 1018 | Meet Market Table # 84Shop.orgSeptember 27 - 29 | Dallas, TXSilver Sponsor | Booth #104For updates visit: www.linkshare.com/tradeshows<br />
  • 20. 15<br />SEO for Business Results<br />Wake Up From a Kitchen Nightmare<br />And the three lucky winners of a free SEO Assessment report and one-hour consultation are…<br />
  • 21. 16<br />SEO for Business Results<br />Wake Up From a Kitchen Nightmare<br />Thank you!<br />We hope this webinar was helpful!<br />
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