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1. SICU Synergy Solutions Group (SICU SSG) SICU AFFILIATE PROGRAMME HANDBOOK The SICU SSG affiliate programme handbook aims to build-up an open and flexible global…
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  • 1. SICU Synergy Solutions Group (SICU SSG) SICU AFFILIATE PROGRAMME HANDBOOK The SICU SSG affiliate programme handbook aims to build-up an open and flexible global framework within all SICU affiliates, global partners and members, representing different cultures & professional disciplines, can connect, interact, share ideas and experiences, receive support from each other, and create, develop and execute campaigns, projects and events in order to benefit all the parties involved. The basic idea is that every partner may influence the development of this programme. Please share your ideas, experiences and give your feedback. Think, Do and Make it Happen! Copyright 2006: Tom Merilahti (Registered on www.File-Reg.Com )
  • 2. TABLE OF CONTENTS Slide 1: Cover page Slide 2 : Table of contents Slide 3: Top line message Slide 4: The objective Slide 5: Vision Slide 6: What does SICU represent? Slide 7: What does SICU do? Slide 8: General consensus Slide 9: Guiding principles; What’s important to us? Slide 10: How to become an affiliate? Slide 11: What do you have to invest? Copyright 2006: Tom Merilahti (Registered on www.File-Reg.Com ) Slide 12: What do you get as an affiliate? Slide 13: What are your rights? Slide 14: How can added value be created? Slide 15: How can added value be distributed? Slide 16: Benefits and opportunities for affiliates Slide 17: Benefits and opportunities for members Slide 18: SICU OR – Operational research Slide 19: SICU to be Commercialized & Productized Slide 20: SICU: Protected by Copyright Slide 21: SICU Networks and Group Forums Slide 22: SICU Contact Info SICU Synergy Solutions Group (SICU SSG) Think, Do and Make it Happen! One for all, all for one!
  • 3. TOP LINE MESSAGE SICU Synergy Solutions Group (SICU SSG) is a self-organising, self-regulating virtual organization and strategic alliance. It is an open and flexible marketing & project management collective operating globally through affiliated organisations and individual professional experts located all over the world. (Think Global, Act Local). The partners actively bring professionals together on a “glocal” basis by means of social mobilization projects, marketing campaigns and events supporting social & environmental responsibility including corporate social responsibility (CSR), travel, arts, sports, culture & design - in order to support corporate communications and brand marketing of its clients. The concept has been designed to increase trust, interaction, value and cooperation between all parties involved: including individual clients. One for all, all for one !
  • 4. THE OBJECTIVE The objective of SICU is to offer resources and create added value for businesses, corporations, brands, industries and ultimately consumers in diverse markets. This is achievable through a global “self-learning & self-organizing” SICU collective of affiliates, global partners, sponsors, and many thousands of SICU SSG members consisting of decision makers, industry and trend experts, management consultants, professional marketers, communicators, contractors, futurologists and creative thinkers. How is it organized: The organization is connected through affiliates, global partners and experts across different countries. Each “glocal” (Think global, Act Local) SICU affiliate equates to a “program or intelligence” and is effective with a number of members, which are organised by a specially set-up programme. All affiliated organisation can communicate and share learning with other affiliates & global partners and their local members. One for all, all for one !
  • 5. SICU Synergy Solutions Group (SICU SSG) VISION Synergialaitos.Com founded in 1999, was renamed as SICU in 2005. SICU is among the three largest, best known and most celebrated multidimensional virtual organizations in the world, which operate globally over all thinkable barriers through a large amount of affiliates, global partners and members representing different cities, countries and professional disciplines... ... to serve the single client by forming optimal think tanks, work groups and/or service cluster teams to fulfil the specific needs, and to resolve problems of single clients both locally, regionally, nationally and globally. The most central meeting place is the SICU Meeting Room, the Virtual Office of SICU (see the Marratech & SICU Meeting Room attachments for more information). One for all, all for one !
  • 6. WHAT DOES SICU REPRESENT? SICU is the acronym of Synergy Integrated; Connects the Unconnected. On the other hand the Finnish word SISU is a concept. SISU ("Sauna & Sibelius") is a central part of the Finnish national identity. It is an ability to get things done, describing staying power, will power of iron and decisiveness to get things done even against impossible odds SISU stands also for guts, spirit, balls and courage. This is exactly what is needed to differentiate your way of thinking, acting, decision-making, marketing , and your individual style of communications in the chaotic world of today. SISU is what you need to avoid to be trapped in a box defined by conventional approaches. Key-words The keywords of SICU are lateral thinking, factual connections, creativity, interactivity, cost-effectivity, multiplicative effects and added-value. Motto: Think the Unthinkable and Give to Get! Slogan: Connects the Unconnected. One for all, all for one !
  • 7. WHAT DOES SICU DO? SICU initiates affiliated organizations and individual professional experts around the world providing them with awareness and exchange in an exciting global structure namely its resources, networks, group forums, guidelines, learning’s and blue prints. This approach enables affiliated organizations to interconnect, build trust and cooperate between all professionals involved in order to mobilise society which support the 8 columns of creativity, innovation, multilateral communication, synergy integrated marketing, culture, freedom, (corporate-) social responsibility and education. SICU searches for and sews up 'read threads' in order to connect organisations, various projects and events each of which display a similar set of values, objectives and target groups together. SICU SSG concentrates on future changes, new ideas, creating, developing and putting into practise divergent pro-operations and marketing programs professionally. The major objective is to support each affiliate & global partner and even more so the single client. One for all, all for one !
  • 8. GENERAL CONSENSUS   As SICU SSG is self learning and self organizing it is imperative that the affiliated partner organisations distribute information about gained knowledge and experience, activities, the communication through the “SICU Synergy Processor” (Tom’s head office), and through other affiliated organizations. All communication and activities should be in line and accepted in the first hand by the “SICU Synergy Processor” and by other affiliated organisations to ensure that the entire SICU community has the same "look, smell and feel". SICU offers its affiliates and clients a wide range of expertise, competence, knowledge and professionalism embedded with superior creativity. SICU represents expert knowledge in innovation, marketing communication, design, performances, lectures, technology, project management, future research, trend watching… It’s all about a dynamic service-cluster team, and a global think tank concept. A service-cluster team is a cluster of professionals drawn from all of the SICU affiliate organizations and networks. Strategically, the cluster has one purpose – to serve the client – and it has the flexibilty to change with clients needs. It’s about a fluid grouping of professionals and/or organisations in order to optimally address the task at hand.
  • 9. <ul><li>SICU GUIDING PRINCIPLES – WHAT IS IMPORTANT TO US? </li></ul><ul><li>When everybody works and communicates in support of one another (“one for all, all for one”), we speak </li></ul><ul><li>about multilateral marketing communication where t he expectation is that a huge amount of added value, </li></ul><ul><li>multiplicative effects and cost-effectiveness can be generated for all parties involved. </li></ul><ul><ul><li>SICU is a knowledge-sharing, learning community driven to inspire and to be inspired </li></ul></ul><ul><ul><li>SICU is about turning passion into enthusiastic action and mutual benefit through great results </li></ul></ul><ul><ul><li>We strive to make SICU well known, sympathetic and useful </li></ul></ul><ul><ul><li>We do not disclose information about or concerning members unless they wish us to do so </li></ul></ul><ul><ul><li>We strive to do things for the first time rather than repeat </li></ul></ul><ul><ul><li>We work in teams rather than alone </li></ul></ul><ul><ul><li>We are visionary yet practical and pragmatic </li></ul></ul><ul><ul><li>We invest resources and create shared value as opposed to money </li></ul></ul><ul><ul><li>We enable creative learning through accepting and understanding diversity and mistakes </li></ul></ul><ul><ul><li>We prefer to create rather than protect </li></ul></ul><ul><ul><li>We help & support each other to succeed </li></ul></ul><ul><ul><li>We build trust because trust is the fundament for everything else </li></ul></ul>One for all, all for one !
  • 10. <ul><li>HOW TO BECOME A SICU AFFILIATE </li></ul><ul><li>1. Acceptance of partnership </li></ul><ul><li>SICU may invite an organisation to become an affiliate and/or a global partner </li></ul><ul><li>An organization and a global partner may apply for partnership to be accepted by SICU “head quarters” in Helsinki </li></ul><ul><li>2. Termination of partnership. Partnership ends with immediate </li></ul><ul><li>effect through: </li></ul><ul><li>The annulment of SICU SSG by majority vote </li></ul><ul><li>Through a written notice of termination by SICU </li></ul><ul><li>SICU reserves the right of affiliate membership termination without prejudice should the principles and aims be deemed to </li></ul><ul><li>falsely represented or exploited. </li></ul>One for all, all for one !
  • 11. WHAT DO YOU’VE TO INVEST? In addition to the nominal affiliates membership fee, it “costs” a voluntary amount of resources and expertise in supporting the development of the QUALITY VALUES of SICU and its projects in the first place that an individual SICU affiliate is passionate about being part of. Once the SICU SSG is big enough it will be sustainable, and able to fulfill its objective based on the natural resources and know-how of its contributing affiliates, global partners, members, clients and potential sponsors. As everyone may easily understand, to keep the “train going” means a lot of work and time but also investments. Sponsorship packages are being negotiated to finance the development of SICU in a longer term. THE ANNUAL MEMBERSHIP FEE FOR AFFILIATES & GLOBAL PARTNERS 2007-2008 The annual membership fee for affiliates and global partners (150 €) is for you to prove that you are committed, and that you are prepared to undertake to follow the guidelines, and to support the development and quality values of SICU.   The membership fee to 150 € ( 12, 50 €/month ) beginning from August the 1st 2007 to the 1st of August 2008, covering a “micro promille” of the annual administration, affiliates promotion & coordination costs . The membership fee include the rights to utilize SICU, its name and logo, and all the other benefits explained in this affiliates programme handbook, among additional benefits to be published continuously. The fee shall be paid in advance, before promoting each affiliate & global partner in the SICU WEB, and in the Group Forums, and Newsletters.
  • 12. WHAT DO YOU GET AS A SICU AFFILIATE? All SICU affiliated organizations (“connection points”) may benefit from each other by sharing expert knowledge, ideas, concepts, know-how, and social mobilization projects over all imaginary boundaries. The marketing and promotion of each affiliate and divergent projects will be executed by utilizing the global SICU web-sites, and the group forums on different networking platforms including forum postings, articles, newsletters etc. Create a SICU-section into your web-sites : Add the SICU-logo and/or banner as a logo-link: , and an invitation link: , and a short description about SICU in your web-sites, newsletters etc. Example: “My company (name) is an official partner of the SICU Synergy Solutions Group (SICU SSG) - a self-organizing, self-regulating and a multidimensional virtual organization, a global service cluster team & think tank, and an open and flexible marketing & management agency operating globally through affiliated organizations and individual professional experts located all over the world (Think Global, Act Local). By this we can achieve and increase important national and global exposure to support each others business objectives, and cause a sensation in new potential interest and target groups.
  • 13. <ul><li>RIGHTS </li></ul><ul><li>Synergy Integrated – Connects the Unconnected (SICU), Tom Merilahti owns all the rights </li></ul><ul><li>concerning the SICU Synergy Solutions Group (SICU SSG) business idea & concept along with </li></ul><ul><li>the name and logo. SICU and Tom Merilahti alone may distribute the following rights to be utilized </li></ul><ul><li>by third parties: </li></ul><ul><ul><li>The right to use the name of SICU SSG: (e.g. ”Tomcom an affiliate of SICU SSG) </li></ul></ul><ul><ul><li>The right to name your own glocal SICU Group and Network (e.g. “SICU SSG Buenos Aires”) </li></ul></ul><ul><ul><li>The right to use the SICU-logo & banner in your own marketing communication, and in your web-sites as a logo-link. </li></ul></ul><ul><li>Think, Do and Make it Happen! </li></ul><ul><li>One for all, all for one ! </li></ul>Copyright 2006: Tom Merilahti (Registered on www.File-Reg.Com )
  • 14. THE PHILOSOPHY BEHIND THE CONNECTION PRINCIPLE Both individuals and organizations have inspiration, ideas, knowledge, experiences, resources and passion. Thousands of people who are independent, but interconnect, may use the SICU-program which enables them to collaborate as an “organism” with short “bursts” of energy to produce potentially higher outputs of “value” as they otherwise would be able to do as individuals. HOW CAN ADDED VALUE BE CREATED?   Added Value can be created by connecting needs, ideas, knowledge, resources and passion of the affiliates and its members in the global SICU SSG to be communicated and exchanged with the “glocal” SICU SSG’s and vice versa.   The central hypothesis is that if &quot;ideas & needs&quot; are reported to any affiliated organization of SICU and evaluated then many members can &quot;invest&quot; small amounts of their knowledge and resources to create large amounts of added value (1+1=3).   There are many ways of creating additional value and it is imperative that the affiliated organisations share their experience on what, why and how value in their local organization has created so that the experience and knowledge gained can be used across SICU where applicable.
  • 15. How can added value be distributed?   In general, if no added value is created, then no value can be distributed. It must be the primary goal of SICU to efficiently create a maximum value for its members. The value created is then redistributed among the affiliates and members based on their contribution. In the simplest case, members of the local organisation pay a yearly fee to finance the affiliated organisation. The affiliated organisation evaluates &quot;needs & ideas&quot; from members with the maximum efficiency, value creation and minimum risk. 1.) An affiliated organization creates a &quot;project&quot; and builds a team with the right resources, knowledge and experience from the member pool. 2.) The affiliate shares the outcome by sending it to be elaborated by the “SICU Synergy Processor” located in Helsinki. 3.) To be forwarded to other affiliates around the world 4.) To generate new ideas and concepts. 5.) To be additionally executed in other locations. The divergent SICU work groups operate the &quot;project&quot; with their resources. After the &quot;project&quot; has generated the planned value from the creation of the resources contributed by the team, they are paid for instance, 50% of the value created. A further 25% value creation goes to the “glocal affiliate”, and the remaining 25% is redistributed to the members through services of SICU SSG &quot;head quarters“ in Helsinki.
  • 16. <ul><li>BENEFITS & OPPORTUNITES FOR AFFILIATES </li></ul><ul><li>Affiliates publish projects and ideas that adhere to the guidelines and objectives of SICU </li></ul><ul><li>enabling other members to participate their realisation. </li></ul><ul><li>To be a part of, and to benefit from a globally active and constantly growing virtual organization </li></ul><ul><li>Free use of the SICU Virtual Office, the SICU Meeting Room ( ) </li></ul><ul><li>Increase personal profile, and project references by contributing a small amount of your natural resources and expertise </li></ul><ul><li>Keep trusting relationships when you connect to others, share the same passion, and work together </li></ul><ul><li>Learn to think and act differently to stand out from your competitors </li></ul><ul><li>Renew your own knowledge, expand your horizons, gain inspiration and new opportunities </li></ul><ul><li>Your participation will be published / promoted in the monthly SICU Synergy Newsletters </li></ul><ul><li>A short description including a photo along with contact info will be added in the SICU-WEB sites partners’ section </li></ul><ul><li>An opportunity to publish interesting news in forthcoming SICU newsletters </li></ul><ul><li>Suggest, design, participate, and benefit from mutual social mobilisation projects </li></ul><ul><li>Receive information about new ideas, concepts and projects from all over the world </li></ul><ul><li>To get direct access to all other SICU-affiliates and members belonging to the “SICU-family” </li></ul><ul><li>Free use of the SICU gr
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    Jul 23, 2017
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