Sosi Strategy Speaking Prep Guide

This presentation is a work in progress that provides an overview of speaking methodology for new speakers. It is based on Sun Tzu's Art of War and Gary Gagliardi's book, "Making Money by Speaking." It relies on becoming a spokesperson not a salesperson.You have to download it to get to the notes that make the presentation worth having. Please provide your feedback.
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  • 1. Making Money by Speaking The Spokesperson Strategy for Marketing Your Expertise I will touch my audience's emotions and become their champion by connecting my life story with their interests. I will understand their situation and make my speech relevant to their hopes and fears. In all this I will connect first with our similarities and then enhance our relationship by highlighting the differences wherein we may learn from one another.
  • 2. Is this you?
  • 3. Our Natural Response to Change
  • 4. There’s No Reward for Going Unnoticed
  • 5. 8 Steps to Becoming a Spokesperson
  • 6. The Method
  • 7. 1
  • 8. Become an Advocate
  • 9. Openings are Opportunities
  • 10. Start from where you are…
  • 11. 2
  • 12. Your Experience May Vary
  • 13. Our Changing Times
  • 14. Common Ground of Shared Needs
  • 15. Our Mutual Goals
  • 16. Your Character Caring Intentions Intelligence Judgment Trustworthy Reputation Discipline Reliability Courage Fortitude
  • 17. The Skills We Can Share
  • 18. Similarities and Differences
  • 19. 5 Ways to Connect with Your Audience Common Ground Changes Character Similar Goals Helpful Skills
  • 20. 5 Ways to Highlight Your Differences New Perspective of Situation New Perspective on Change Changing Character New Skills Their Success Matters
  • 21. Connect First, Move Forward Second
  • 22. The Story Template: 15 Questions
  • 23. Common Ground: <ul><li>What experiences do you share with most audiences? </li></ul><ul><li>What experiences set you apart from most audiences? </li></ul><ul><li>Which of your experiences might others benefit from? </li></ul>
  • 24. Changing Times: <ul><li>What well-known trends or changes in society concern you? </li></ul><ul><li>What changes and trends do you see that others miss? </li></ul><ul><li>What opportunities do you see in these changes that others might miss? </li></ul>
  • 25. Points of Character: <ul><li>What character flaws do you have? </li></ul><ul><li>What strengths do you have? </li></ul><ul><li>What character flaws have you overcome? </li></ul>
  • 26. Skills You Offer: <ul><li>What skills, hobbies, training, and knowledge do you have that are very common? </li></ul><ul><li>What skills, hobbies, training, and knowledge do you have that others might find unusual or interesting? </li></ul><ul><li>What are the benefits to others of mastering your more unusual skills? </li></ul>
  • 27. Your Mission: <ul><li>What goals do you share with most audiences? </li></ul><ul><li>What goals make you unique and interesting? </li></ul><ul><li>What about your personal philosophy might benefit others? </li></ul>
  • 28. Make Three Lists Connections Differences Life Lessons Common ground Changing times Character Skills Mission Common ground Changing times Character Skills Mission Common ground Changing times Character Skills Mission
  • 29. Your Story
  • 30. Your Passion
  • 31. 3
  • 32. Expertise That Matters
  • 33. Typical Topics
  • 34. More Interesting Topics Your unique interest of sailing the stormy seas Corporate needs of navigating stormy economic times How to navigate economic storms like a seasoned sailor.
  • 35. 4
  • 36. Your Core Product is - YOU
  • 37. Start Small
  • 38. Success Requires Audience Action
  • 39. 5
  • 40. The Eight Key Steps Unaffiliated clubs Affiliated organizations Local businesses Educational institutions Local conventions Seminars promoters Your own seminars Corporate marketplace
  • 41. Other Ways to Get an Audience
  • 42. One Rung at a Time
  • 43. 6
  • 44. Speaking Techniques
  • 45. Getting Reactions
  • 46. Using Repetition
  • 47. Contrasting Variations
  • 48. 7
  • 49. From Confusion to Organization
  • 50. Equipment
  • 51. Tailor Your Presentation
  • 52. 8
  • 53. Game Day
  • 54. Meet Organizers and Attendees
  • 55. Room Setup
  • 56. The Spokesperson Creed for Trainers
  • 57. GROUND: Find Common Ground
  • 58. CLIMATE: The Changing Times
  • 59. LEADERSHIP: Character
  • 60. METHODS: Skills
  • 61. MISSION: Shared Goals
  • 62. Let your journey begin. A journey of a thousand miles begins with a single step…
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