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spin.how politics has the power to turn marketing on its head.clive veroni.house of anansi press.2014.pdf

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PRAISE FOR CLIVE VERONI AND SPIN: “Clive Veroni recasts the rules for marketing and branding in the digital age — a smart, entertaining romp lush with insight and example. Read it and reap.” — William Thorsell, Editor in chief, Globe and Mail 1989–1999 “In an approachable, entertaining, highly readable manner, Clive Veroni takes us into the world of tribal consumers, big data, open branding, permission marketing, and the rise of individualized targeting. As such he takes us into the world of t
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  PRAISE FOR CLIVE VERONI AND SPIN : “Clive Veroni recasts the rules for marketing and branding in the digitalage — a smart, entertaining romp lush with insight and example. Readit and reap.”— William Thorsell, Editor in chief, Globe and Mail 1989–1999“In an approachable, entertaining, highly readable manner, Clive Veronitakes us into the world of tribal consumers, big data, open branding,permission marketing, and the rise of individualized targeting. As suchhe takes us into the world of the future in political and commercialmarketing campaigns. Enjoy the read, but ponder the implications!”— Dr. Alan C. Middleton, Executive Director, Schulich Executive Education Centre (SEEC)  SPIN HOWPOLITICS HAS THE POWER TO TURN MARKETING ON ITS HEAD CLIVE VERONI
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