Study of Wellness and Spa Industry

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  Study of Wellness and Spa Industry Priyanshi Kukreja   Sanial Anand   Shruti Parasramka   Sohini Bhuwalka Vardhini Krishna   Presented by:  Executive Summary    ã The wellness industry in India is at its growth stage and is gradually gaining popularity amongst the common people ã  Spas have been working hard to sustain and grow their  businesses, deploying a wide range of approaches to connect with and incentivize the consumer ã The industry has a lot of scope to flourish as the lifestyle of  people is demanding a bend towards to wellness and fitness sector       Research purpose and objectives     To provide a rigorous investigation of the market and consumer forces driving the growth of wellness services and products.  To collect some of the first ever primary data from consumers about their views on wellness.  To highlight key areas of opportunity and intersection where the spa industry can take advantage of growth and partnership opportunities in myriad wellness- related sectors.  To provide recommendations on how spas  –    both as a collective industry and as individual business owners  –   can position themselves strategically to capitalize on growing wellness lifestyle trends.  Research Methodology    The research was conducted in the following manner: Collection of Secondary data through an extensive literature review of the major studies, reports, data, and qualitative assessments available on market trends in key wellness lifestyle sectors (such as health/medicine, beauty, fitness, etc.), as well as on the broader wellness industry and concept.

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