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Talk Presentation

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Talk is a community building project located on the campus of the University of Oregon powered by Allen Hall Advertising, a student run advertising agency at the School of Journalism and Communication. Visit us at talkuo.wordpress.com
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  • 1. a community building project uniting the University of Oregon Tyler Kirsch / Rachel Hom / Jamison Merrill University of Oregon School of Journalism and Communication Allen Hall Advertising
  • 2. Mission Collect, archive, and share the rich personal stories of our campus.
  • 3. Research Process : 4 focus groups Varied age and experience : Recording conversations Building a platform for change : Sense of community Guided discussion about students’ social habits
  • 4. Research Takeaways : Poor brand communication Awareness and frequency of a message : Looking for community Lack of ways to meet and interact with new people : Growing less involved Finding comfort in our daily routines : Learning about the “D” word A student perspective of campus diversity
  • 5. Method Brand : What’s in a name strategy :Logo
  • 6. Method Budget : Cost Effective Flips, blog, communal : Authentic True to our brand, our campus : Creative : Nimble
  • 7. Method Planning : Evolution From booth to backdrop : Measure Twice Spending time with our vision : Cut Once Becoming mobile
  • 8. Method Tech : Flips are our friends Simple, portable, accessible : Tripods keep us stable Production quality, consistency : Lapel mics amplify our stories Improved sound, keep our stories clear
  • 9. Method Interviews : Staples Intro and Outro : Themes Discomfort / Favorite Word / Faith / Habits / Holidays / Names / Travel
  • 10. Method Blog : Interviews The project’s foundation. : Campus Connections What it’s all about. : Question of the Day First interaction with the project. : About The project. Allen Hall Advertising. Who we are. Let's take a look
  • 11. Method Merch front back “word up” talkuo.wordpress.com +Allen Hall Advertising +SOJC +an AHA Initiative band.aids buttons stickers 3x5 wristbands chapstick mouthwash dental floss with confidence! stickers 1x1
  • 12. Currently Manchester United Friends Smiles + Exploring Learning Family Insignificance Internet Complacency Computers Warm in Bed People Lost Smiles Music Failure iPod Touch Love Violence Being Alone America LOVE Spiders : Conducting Interviews Becoming the Cat Lady Uncertian Death Winged Things FEAR : Finding Connections LOST : Planning the Campaign Money Innovative, based on our message, consistent Innocence Sanity Bad Habits Heritage Love Clothes Loved One Confidence
  • 13. Future : Post Project Data Collection Survey based upon final video. : Celebratory Gala! Thank you to participants and supporters. : Talk Tent? Stories for All Event for the whole campus to enjoy.
  • 14. What if? Campaign : Talk board One question. Numerous interactive responses. An innovative example. A community exhibit. What is most exciting about the future?
  • 15. Working Together : Feedback : Your Story : Your Support
  • 16. Tyler Kirsch tylerkirsch@gmail.com Rachel Hom rachom@gmail.com Jamison Merrill jmerrill@uoregon.edu University of Oregon School of Journalism and Communication Allen Hall Advertising
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    Jul 23, 2017
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