TASK 1a, b, c Dizzee Rascal

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   The masthead of this NME magazine is one which is the same for every issue so the reader will recognise it when on a shelf in a shop. It is in the same font and colour for each issue (red with a black border) and is always positioned in the same place, which make it a memorable brand. The main coverline on this magazine is in a bold white font which stands out from the main image and grabs the reader’s attention. It is also on a slant so it matches the main image of the featured artist with his arms outstretched. The coverline beneath it is a quote which is giving the audience more information about the main coverline and is also in a bold white font but just a tad smaller that the main coverline in order not to overpower it. The main image is a medium close up of the musician that is featured in the main coverline (Dizzee Rascal). He has a big smile on his face and is crouching on his knees so you can see his whole body. There are no props used which would relate to his music (which would fit into the genre of rap/R&B) however the background of graffiti could be said to link in with these genres and would maybe entice the reader into reading the article. The strapline at the bottom of the front cover is in a small black font and is telling the audience what other bands/artists will be featured in the issue. The strapline lists off the bands featured and separates them with a bullet point in between and a plus sign at the start. The barcode, price, date and issue number of the magazine is positioned in the bottom right hand corner of the front cover and is very small in order not to take up valuable space or distract the reader from the main image or text. The fonts are red and black, which further match the masthead, strapline and skyline. The front cover of this magazine also features a puff, as different ways to grab the reader’s attention using something other than a coverline. The puff is positioned under the masthead and is a bright red circle (the same red as the masthead). It has the tile “News” is a black font but tells the audience in a contrasting white font about an article inside. The front cover of this magazine follows the rule of thirds, which is very effective in grabbing the reader’s attention. Dizzee Rascal’s face is on a part of the page where two lines cross, meaning the reader will subconsciously look at that first. The main coverline also rests on one of the lines which means it is where the readers eye is drawn to first, meaning that they will know exactly what the issue features from just one glace at the cover. The skyline on the front cover is positioned just above the masthead and is in the same black font as the strapline, sticking to the colour scheme of the magazine, which for this issue is red black and white. It is telling the audience about a ’16 pag e autumn tour special’ and proceeds to list off the bands featured in the article in alternating red and bl ack fonts.   The masthead is again positioned at the top of the page just like on the front cover and shows it belongs to them. The same colour scheme is consistent throughout the front cover and contents page. The main image on the contents page is large and clear with nothing overlapping it. It is titled and has a small paragraph of writing underneath that is related to the title and image. The photo is also related to the skyline on the front cover of ‘autumn tour special’ as it has a tour bus in it. The contents page includes a band index which is a lists off all the bands featured in the issue in alphabetical order, along with the page number, so the reader can quickly find the band they want to read about. It also separates the bands from the other articles and features of the issue, making it a more efficient way to look through. The editor’s note is used to break up information on the contents page and is a personal statement of the brand. It helps the reader to take in the information about what that particular issue is focusing upon. The black banner at the top of the page and under each brief heading makes the white bold font stand out. The date of the monthly issue is placed under the word contents to emphasise the release date. The different sections are given a brief heading and a line of information to describe the page in which they are showing the content for. The sub headings such as ‘features’ and ‘radar’ are located on the top of each section to split the information up so that it is easier to read and find the information faster. The advertisement in the bottom left hand corner of the magazine is for a subscription offer to the magazine. By the position and bold colours of the advertisement, it is clear that NME want people to subscribe to their magazine so they are paying a monthly subscription and they make money out of it.   The corner of the page contains the date, NME title and page number. These things are included to remind the reader of NME all the time which contributes the promoting and branding of the magazine and company. The pages are numbered so that the reader knows exactly where they are in the magazine and also the contents page will guide the reader through the magazine by page numbers. Subheading under the main title to sum up what the article is about. ‘Dizzee Rascal’ in bold to make it clear its about him. The image of Dizzee Rascal used is related to the front cover because there is also a photo of Dizzee Rascal on the front cover with a graffiti wall in the background. The red of the masthead and coverlines fit in with the colour scheme of the magazine and the photos as in both photos of him, Dizzee Rascal is wearing something red. The bus in the photo on the contents page is also red. The second image is an old stereo and empty bottles of beer making up a typical gangster scene and rap image. Mise en scene is created by the graffiti wall in the background. Dizzee Rascal is outdoors spraying the wall and looking over his shoulder like he is causing trouble. The colour red is used a lot throughout the front cover, contents page and double page spread of this NME issue. The image denotes Dizzee Rascal in a red  jacket however the connotations of the colour red are stereotyped as anger and violence which links in with the stereotypical people that are thought to listen to his music. The title of the article ‘From tags to riches’ is also related to this because the word play on the saying ‘From rags to riches’. Tag is a term used by street artists to mark their territory of where they have worked and the title is saying that Dizzee Rascal no longer needs to do leave his tag because he rich and famous. The article begins by using a large letter Y in drop capitals as this is commonly used to show the start of an article in many media products.   Four columns with text wrapping round the stereo to use as much space as possible.
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