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The Importance and Role of Design in IKS product

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Design plays a significance role in pushing and enhancing product image and sale in IKS marketing strategy and planning. Its help to boost customers and suppliers understanding on the products better and practical. Unfortunately many IKS producers or
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  PERANAN REKABENTUK DI DALAM PRODUK INDUSTRI IKS. MUHAMMAD FAUZI B. ZAINUDDIN [MA INDUSTRIAL DESIGN (MANCHESTER U,UK)] [MPhil APPLIED ERGONOMICS (LOUGHBORO U,UK)] KOORDINATOR    PROGRAM JABATAN SENI LUKIS DAN SENI REKA, UITM KEDAH    KENAPA KITA PERLU REKABENTUK/ SENIREKA DI DALAM PRODUK KITA • MENARIK MINAT PELANGGAN, • MENINGKATKAN JUALAN, • MENAMBAH NILAI ESTETIKA PADA PRODUK  BAGAIMANA MEMILIH REKABENTUK/ DESIGN   YANG SESUAI PADA PRODUK, WARNA, TULISAN, GAMBAR, LOGO ATAU COGANKATA?? KENAPA PRODUK PERLU REKABENTUK (DESIGN), BAGAIMANA IA MENYUMBANG KEPADA JUALAN, TARIKAN ORANG RAMAI...    KREATIVITI  ADALAH SATU PROSES MENGELUARKAN IDE-IDE BARU, MENYELESAIKAN MASALAH DENGAN CARA BARU, ATAU MENGENALPASTI PELUANG-PELUANG PASARAN BARU,  ATAU MEMPELBAGAIKAN ATAU MENGUBAH SUAI BARANGAN DENGAN MENGUNAKAN TEKNOLOGI SEMASA MENGIKUT KEHENDAK PASARAN DAN CITARASA PENGGUNA.  INNOVASI CARA MENGEXPLOITASI IDE-IDE BARU MELALUI PROSES PENGELUARAN PRODUK, CARA-CARA PENGENDALIAN PEMASARAN ATAUPUN PROMOSI BARANGAN   KATIL YANG ADA INOVASI KERUSI YANG KREATIF KERUSI YANG UNIK
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