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1. Media Influences on Pro-Social Behaviour A Revision Guide 2. Explanations <ul><li>Social Learning </li></ul><ul><li>Observation :…
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  • 1. Media Influences on Pro-Social Behaviour A Revision Guide
  • 2. Explanations <ul><li>Social Learning </li></ul><ul><li>Observation : Greenberg et al – equivalent number of pro and anti-social acts in any hour </li></ul><ul><li>Acquisition : Reinforcement </li></ul><ul><li>Developmental Factors </li></ul><ul><li>Skills necessary developed through adolescence </li></ul>
  • 3. Evaluation of explanations <ul><li>Exposure to prosocial behaviour less common in popular programmes </li></ul><ul><li>Learning concrete steps easiest </li></ul><ul><li>Use of follow-up studies </li></ul><ul><li>Mixed messages – conflict resolution </li></ul><ul><li>Primary school children most affected </li></ul>
  • 4. Research Studies <ul><li>Altruism – Poulos et al’s Lassie study </li></ul><ul><li>Self-control – Friedrich and Stein’s Mister Rogers’ Neighbourhood study </li></ul><ul><li>Positive interaction - MRN </li></ul><ul><li>Anti-stereotyping – Johnston and Ettema’s Freestyle study </li></ul>
  • 5. Evaluation of Research <ul><li>Not supported by Hearold </li></ul><ul><li>Mares used real television shows </li></ul><ul><li>Short-term nature of studies </li></ul><ul><li>Friedrich and Stein found socioeconomic differences </li></ul><ul><li>Problems with notion of ‘anti-stereotyping’ </li></ul>
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