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  NAMA : Irfan Maulana NIM : 030579328 PROGRAM STUDI : Ilmu Administrasi Bisnis FAKULTAS : FISHIP 1.   What kind of asymmetric information can distort? People’s incentives  2.   A brand provides a guarantee of : Relibililty and quality 3.   Strong brand often requires : Expensive advertising and good marketing 4.   In three sentences, what do you know about efficiency? Efficiency signifies a level of performance that describes a process that uses the lowest amount of inputs to create the greatest amount of outputs. Efficiency relates to the use of all inputs in producing any given output, including personal time and energy. Efficiency is a measurable concept that can be determined by determining the ratio of useful output to total input. It minimizes the waste of resources such as physical materials, energy and time, while successfully achieving the desired output. 5.   In three words, what do you think about the brand? Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand  is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.
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