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    Acknowledgements We are grateful to Almighty Allah who gave us strength, knowledge and power to accomplish thiscomprehensive assignment. We are deeply indebted to Sir yousuf our mentor for this course, for his guidance and knowledgetowards the accomplishment of this task.  EXECUTIVE SUMMARY Ufone (official name: ! #$ is a !%# company, ! # (Ufone$ & a wholly&owned subsidiary has improved its financial performance commenced its operations on 'th )anuary '**+ as a S ** service provider. Since the outset, it has e-panded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service  providers in akistan. uring the last year Ufone successfully completed the launching of sites under hase / in e-isting as well as new cities and towns by investing more than US0 1'1 million. !his has increased the asset base of Ufone from rupees '* billion to '2 billion. !o further enhance the subscriber base andstrategically position the company in the growing telecom market, Ufone has finali3ed a network e-pansion for hase /4 contract amounting to about US0 +2* illion. Ufone currently, has network coverage in more than 5,251 locations throughout the country.Ufone6s operational performance has been very encouraging despite stiff competition in akistan telecom market which has led to reduction of prices to bare minimum level. Ufone managed to improve its revenue and after ta- profit by 728 and 158 respectively, as compared to the last year through aggressive policies and e-ercising strict control over e-penses.   Table of Contents 4ntroduction of Ufone /ision 9 ission SW! Analysis %ompetitive analysis ;<; atri- 4<; atri- % SW! atri-SA%; atri- =%(=oston %onsulting roup$ atri- of UfoneS (rand Strategy atri-$ 4;(4nternal, ;-ternal$ atri- of Ufone 4;(4nternal, ;-ternal$ atri- for products>S (>uantitative Strategic lanning atri-$ ?ecommended strategy %onclusion 9 ?ecommendations ?eference  Introduction @istory of Ufone Ufone S is a akistani S cellular service provider. 4t is one of si- S obile companies in akistan and is a subsidiary of akistan !elecommunication %ompany. !he company commenced its operations under the brand name of Ufone from 4slamabad on )anuary ' '**+. Ufone e-panded its coverage and has added new cities and highways to its coverage network. After the privati3ation of !%#, Ufone is now owned by ;tisalat. PTML is a wholl owned subsidiar of PTCL!  ;stablished to operate cellular telephony. !he company commenced its operations, under the brand name of Ufone from 4slamabad on )anuary ' '**+.uring the year, as a conseuence of !%#Bs privati3ation, 'C8 of its shares were acuired by ;mirates !elecommunication %orporation (;tisalat$. =eing part of !%#, the management of Ufone has also been handed over to ;tisalat. uring the year )uly '**1 to )une '**C, Ufone continued on the path to success. !he %ompany further e-panded its coverage and has added new cities and highways. Ufone has network coverage in more than 21* cities, towns and across all maDor highways of the country. uring the year Ufone successfully completed the network e-pansion of hase 5 in e-isting as well as in new cities and towns which amounted to more than US ollar +2* million. As a result the asset  base of the %ompany has increased from ?s. '* billion to ?s. '2 billion.<uture lans keeping in view the growth potential of the cellular industry there is no option but to be aggressive in order to remain a potent force in the cellular industry. 4n order to e-tend cellular network to new cities, towns and highways and enhance its current installed
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