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'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014

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1. Quaglino’s Wednesday 7 May 2014 Swimming the channels 2. Director, GTI Media Simon Rogers 3. Breakfast News in 2014 Today – Channel strategies 26 June –…
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  • 1. Quaglino’s Wednesday 7 May 2014 Swimming the channels
  • 2. Director, GTI Media Simon Rogers
  • 3. Breakfast News in 2014 Today – Channel strategies 26 June – Messaging strategies 11 September – Sourcing and selection 27 November – Onboarding and retention
  • 4. Agenda Welcome – Simon Rogers The economic forecast Gemma Godfrey, Head of Investment Strategy, TV Broadcaster, Quantum Physicist Channelling your investment Stephen Isherwood, CEO, Association of Graduate Recruiters Seeing through the crowded market Anna Steele, Head of Media, Work Meet the Bulldog – building a challenger brand in a competitive market Simon Duffy, co-founder, Bulldog
  • 5. • Web targetjobs.co.uk consistently over 1 million visits a month, unique 360 employer hubs including Inside Buzz profiles, new for 2014 • Print TARGETjobs sector guides – 500,000 copies distributed across UK campuses including TARGETjobs Work Experience, the complete How to get hired guide for those looking for internships and placements • Rankings The Guardian UK 300 – voted for by over 27,000 students and over 100,000 copies distributed on campus directly and through careers services • Social media We engage with over 87,000 students and recent graduates through our social media platforms • Face to face events TARGETjobs Events – niche sector events offering unique engagement opportunities including IT’s not just for the boys, Engineer your future, City law for ethnic minorities • Competitions Undergraduate of the Year – 5 years of sourcing and celebrating the very best undergraduates in the UK • Direct search Brightest Minds – specific candidate searches to meet your unique needs including hard to reach specialisms
  • 6. • The UK’s first quarterly graduate confidence index • Measures students’ confidence in gaining graduate employment after graduation • Results by gender, degree, location, career sector and university • Updated at each Breakfast News events to show trends and inform the market
  • 7. 76 February 2014 74.7 May 2014
  • 8. #MrToast We want to hear from you via twitter
  • 9. Gemma Godfrey, Head of Investment Strategy, TV Broadcaster, Quantum Physicist The Economic Forecast
  • 10. Sweet Gets Sweeter • Growth growing • For the do-ers and savers • Optimistic outlook.. for the next generation
  • 11. Growth growing..
  • 12. For the Do-ers and Savers..
  • 13. For the Do-ers and Savers..
  • 14. For the Do-ers and Savers..
  • 15. Not yet doing enough..
  • 16. Not yet doing enough..
  • 17. Optimistic outlook..
  • 18. Optimistic outlook..
  • 19. Hard-Landing?..
  • 20. Next generation..
  • 21. Sweet Gets Sweeter • Growth growing • For the do-ers and savers • Optimistic outlook.. for the next generation
  • 22. APPENDIX
  • 23. Benefit from both sides of the coin..
  • 24. Stephen Isherwood, CEO, Association of Graduate Recruiters Channelling your investment
  • 25. 'Dumb down your CV or bosses will think you are too qualified‘ Daily Mail Oct 2013
  • 26. 83 applicants per vacancy? Graduated with a 1st or 2:1 240,000 (HESA) 24% have AAB+ 57,600 (UCAS) Minus 14% going to further study 49,600 (DLHE) 10% want professional services 4,900 (Trendence) Professional services vacancies 5,300 (AGR) Shortfall 500
  • 27. Attract Screen Select Hire £19m
  • 28. What channel?
  • 29. What channel?
  • 30. Consulting vs Retail £1,697 per hire vs £1,436 per hire
  • 31. 26-50 hires vs 500+ hires £2,400 per hire vs £412 per hire
  • 32. “I know half my advertising dollars are wasted, I just don’t know which half” John Wanamaker
  • 33. Anna Steele, Head of Media, Work Seeing through the crowded market
  • 34. The Big Question…
  • 35. So What’s The Magic Formula? There isn’t one. But consider: • User Value • Editorial Content • Impact/Frequency • Unique Opportunities
  • 36. ‘A marketing channel is a social system in which organisations and individuals are linked by a common goal, usually the profitable and efficient distribution of goods or services.’ Or in our case the successful recruitment of high calibre graduate and young talent. (Dibb, Simkin, Pride & Ferrell; Marketing Concepts and Strategies, 2006)
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