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ZEE Cinema Versus STAR Gold_ Who Wins the Facebook Marketing Battle

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Zee Cinema Facebook page comparison
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  10/17/2014ZEE Cinema versus STAR Gold: Who wins the Facebook Marketing battle?http://www.fanpagekarma.com/vs/ZeeCinemaChannel/StarGoldIndia1/4 1.0M Fans Number of Facebook fans 2.2M7.7 % Growth Weekly growth of number of fans 1.8 %   1.3 % Engagement Daily amout of fan interactions 2.8 %   0.4 % Post Interaction  Amout of interactions per post and fan 0.7 %No posts by fans Service level   Percentage of answered fan posts 14 %   ZeeCinemaChannel has a similar post frequency asStarGoldIndia.More details about ZEE CinemaStarGoldIndia gets posts on his wall by fans.More details about STAR Gold ZEE Cinema does not seem to use links very often. STAR Gold does not seem to use links very often. Types of posts Here you can see the mixture of post types. Which types of post do the pages prefer? Whose fans are more supportive?   Insights ZEE Cinema 1 : 4 STAR Gold 0 Like StatusPicturesVideosPicturesPicturesVideosVideosPictures  10/17/2014ZEE Cinema versus STAR Gold: Who wins the Facebook Marketing battle?http://www.fanpagekarma.com/vs/ZeeCinemaChannel/StarGoldIndia2/4 ZEE Cinema seems to prefer Monday but is more successful onanother day. STAR Gold seems to prefer Friday. Posts per Day When does this fan page usually post? What about the weekend? Here is the distribution of posts per weekday in the selected period. ZEE Cinema should keep up the good work with pictures. Engagement Matrix The Engagement Matrix has four areas. The aim is to get the dots in the upper right area, where engagement is high and you post often. Posts typesin the upper left area could be used more often, posts types in the lower right area might need improvement contentwise. MonTueWedThuFriSatSunMonTueWedThuFriSatSunatus tatus   atusPictures ictures   Picturesideos ideos   ideos less often < Usage > more often    l  o  w  e  r   <   E  n  g  a  g  e  m  e  n   t   >   h   i  g   h  e  r Pictures ictures   PicturesVideos ideos   Videos less often < Usage > more often    l  o  w  e  r   <   E  n  g  a  g  e  m  e  n   t   >   h   i  g   h  e  r Feedback? Questions?  10/17/2014ZEE Cinema versus STAR Gold: Who wins the Facebook Marketing battle?http://www.fanpagekarma.com/vs/ZeeCinemaChannel/StarGoldIndia3/4 ZEE Cinema is really posting a lot. STAR Gold is really posting a lot. Posting Frequency Get a feeling for how often these fan pages post. Here you see the number of posts during the last 28 days. Remember that good content is moreimportant than frequency. But posting too seldom will loose traction and posting too often will annoy fans. post tonight baje Today text Batao weekendpm humein Kya LifeMeinEntertainment rahe yeh raat hain photo aapko ka Zee Johnny kar  saath pet sirf  love aaj Dekhna Tohbirthday movie LAKHlaga dialogue Lever  aap Entertainment win kaunsi  jawaab favouriteaa karo Bollywood ke hit ko Cinema kaun ek Har  size = frequency | dark green = high engagement | dark red = lowengagement post Diwali tonight goodies KICKOnSTARGold Bataoupdatefavourite Khan gave :D loves ;) selfie stand :) nominateDiwaliMahaBonus Salman win 28th chance today exclusive STARGold Bumper  photo hashtag-Fri LuckyDevi DiwaliWithSTARGoldGOLD Devil movieContestStarT&C kopeople ThePhotoKICKChallenge Watch i.courtesy Singham Kick challenge PM Prize IsseSept size = frequency | dark green = high engagement | dark red = lowengagement Most frequently used words BETA Which topics and phrases do appear most often? The bigger the words, the more they were used. The color indicates how engaging the words are. 0300 97 0300 114  10/17/2014ZEE Cinema versus STAR Gold: Who wins the Facebook Marketing battle?http://www.fanpagekarma.com/vs/ZeeCinemaChannel/StarGoldIndia4/4 Save as imageExcel Export Number of fans How did the fan base evolve? Which fan page grew stronger?  Accumulated weekly aggregation More details about ZEE CinemaMore details about STAR Gold Number of fans Period of time 9/19/14 - 10/16/14 STAR GoldZeeCinemaChannel500,0001,000,0001,500,0002,000,0002,500,000

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