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  102 May 20, 2013  www.twice.com case, tap-to-pair functionality will help NFC be-come a household term. DiCarlo:  Our NFC-enabled smartphones are paired with our TecTile programmable NFC tags to enable people to complete tasks and change settings by tapping their device against a TecTile. The potential for NFC will grow as more products are preloaded with NFC technology and consum-ers become more comfortable sharing content, information and even payment across this wire-less medium. Rasinski:  Users want technology that opti-mizes their lives, and they want it to be conve-nient. While it’s been around for a while, we are  just now beginning to see how NFC can be inte-grated into the home, whether it is using an LG Optimus G Pro to activate an appliance with a preset setting or enabling new ways for enjoying entertainment, as the connected home becomes more common, so will NFC use. TWICE: How will wireless charging fare in 2013?  Lam:  Wireless charging will continue to ex-pand into the market place, and we believe end users will appreciate it once they are exposed to the convenience of using it. Walls:  Consumers will gravitate to wireless charging ... slowly. Research suggests that it’s nice to have but not a must have. Driving to a lower price point and bundling will help its cause. Cistulli:  In 2013, carriers and OEMs will come closer to formulating or agreeing upon an indus-try standard. Concurrently, attention will be set on the outcome of current trials among handset mak-ers and retailers. Whether PMA, Qi or A4WP pre-vail as the standard, our plans are to include wire-less charging integration technologies into our current product roadmap as an optional feature. DiCarlo:  Wireless charging is still in its initial phase of consumer adoption, and Samsung is in-vesting in engineering a variety of charging stan-dards to offer our customers the widest amount of choice and the best user experience. Rasinski:  Wireless charging has been around for a while now but is finally starting to see adop-tion as the technology becomes available on more devices. Last year, we launched the Spectrum 2 and worked with Google on Nexus 4, both wireless charging devices. This year, we have introduced LG Optimus G Pro and Lucid2 by LG, both of which have the potential for wireless charging capabilities when equipped with a wireless charging back plate. Forecast For Key Features, Services (continued from page 100) TWICE: Will phablets (smartphones with large screens) take share from 7-inch tablets? What are the use cases for phablets vs. 7-inch tablets?  Lam:  We do see phablets that are 5.5 inches and above taking some share from 7-inch tablets. One of the srcinal ideas behind the phablet is to allow end users to carry fewer devices (e.g., smartphone and tablet). Most of the use cases from 7-inch tablet can be also be sup-ported in a phablet. The obvious advantage of a phablet is the ability to support cellular voice service. Walls:  For the time being, the market size is relatively small for smartphones greater than 5.5 inches. There-fore the threat to 7-inch tablets isn’t large. Although phablets and smaller-sized tablets have some overlap in terms of consumer type and use cases, there are more than enough distinctions to differentiate each device in the market for the near term. However, there will be an inflection point when technology allows for smartphone displays to be expanded or contracted as required. Over time, smaller components lead to thin-ner devices, which can be paired with more than one thin flexible display. Imagine the possibilities.In the future, the question will be whether we need a phone and   a tablet? History is pretty clear in that technology has a way of evolving and converging. It’s pretty safe to say that consumers would prefer not to carry a PC, a tablet and a smartphone. At some point, the smartphone will have the necessary DNA to do everything. Before saying no, just imagine a smartphone with two 5-inch flexible OLED displays. One display is used regularly on the phone, the second display slides/folds out to create a 10-inch display. Now you have a tablet. Perhaps we’re closer to this than most people realize. DiCarlo:  The Galaxy Note and Galaxy Tab families were created to address different consumer needs as part of our comprehensive product portfolio. Samsung Mobile created the phablet trend with the introduc-tion of the Galaxy Note and extended this trend with the introduction of the Galaxy Note II. The Galaxy Note family offers a big enough screen to work pro-ductively and comes with the S Pen to further en-hance productivity. The Galaxy Tab family offers a bigger screen for both entertainment and productivity while maintaining its portability but doesn’t have the S Pen or calling features. These different families of devices offer different capabilities that appeal to dif-ferent consumer needs. One size doesn’t fit all, but a comprehensive product portfolio that offers choice in size, connectivity, utility and price can. Rasinski:  Whether it’s a smartphone, a camera or at tablet, many consumers carry three, sometimes four devices at a time. Devices like our LG Optimus G Pro solve that issue by combining an expansive 1080p FullHD IPS screen for more pixels and real estate, while maintaining a pocketable form factor, all without sacrificing camera quality or smartphone capabilities. TWICE: Will tablets with screen sizes of less than the iPad’s 9.7 inches account for the majority of tab-let unit shipments in the U.S. anytime soon?  Lam:  We do expect smaller-size tablets to outsell the bigger-size tablets in the U.S. Smaller tablets of-fer the similar level of experience with better mobil-ity due to its size advantage and a lower price point. Bigger-size tablets will still have its place in the tablet space for the content-heavy type of end users. Cistulli:  Not necessarily. Many consumers will pur-chase both as each category becomes more afford-able and their feature sets better understood. Screen size is largely determined by the customer’s needs, and the same customer can have use cases for each. A tablet can handle advanced programs and detail-oriented tasks that require more screen time, such as reading books, capturing meeting notes, watch-ing videos or shopping. A larger smartphone is great for shopping lists, quick Internet searches and tasks that don’t require much more than 15 minutes of time. We have seen a correlation between screen size and ARPU — larger screens having higher ARPU. DiCarlo:  Samsung Mobile works to create a com-prehensive product portfolio that gives consumers a choice in size, connectivity, utility and price because one size doesn’t fit all. Consumers value choice be-cause they’re looking to address different needs with different devices but still want a seam-less experience between these devices. Some consumers place priority on size for porta-bility while others place priority on features for productivity. Rasinski: The mobile device is now at the center of everyday life. People use their devices to commu-nicate with friends and family as well as co-workers. They share photos that can only be captured and shared in the moment. They need multitasking capa-bilities to help them save time and the ability to en- joy the finest HD content available online. Because it is pocketable while retaining some of the tablet-like functionality, LG Optimus G Pro users can have all of that functionality at home or on-the-go. TWICE: Will cellular-embedded tablets remain a small share of tablet sales in 2013?  Lam:  Cellular tablets will continue to have a rela-tively small market share in 2013. More subscribers are using the mobile hotspot feature included in the data plan with their smartphone to enable Wi-Fi teth-ering to tablets. This is especially true for subscribers with a tight budget. Walls:  Until shared data plans that are reasonably priced become more of a force, Wi-Fi-only tablets will continue to see the majority of volume. Cistulli:  We believe that WAN-based tablets will grow in market share as LTE systems become more prevalent and end users realize that high bandwidth, anytime, anywhere, becomes a requirement for seam-less communication. Alcatel One Touch is sensitive to the price model that WAN-based tablets present to carriers – to sub-sidize or not. To this end, we believe that a modular, plug-in system is a smart choice for the consumer and is critical to the success of WAN-based tablets. DiCarlo:  There is a demand for connected tablets, so we make sure they’re available just like there is a demand for Wi-Fi. Room In Market For Both Phablets & Tablets Wireless ir l ss “Just imagine a smart-phone with two 5-inch flexible OLED dis-plays. One display is used regularly on the phone. The second display slides/folds out to create a 10-inch display. Now you have a tablet.” — Chris Walls, Huawei“NFC is gaining more momentum, and we do believe that it will become a mainstream fea-ture in the future as more applications outside of mobile payment will find ways to adapt to NFC to make it more appealing and useful to end users.” — Waiman Lam, ZTE   Special ReportSpecial Report twi1311p098p100p102 indd 102 twi1311p098p100p102.indd 102 5/16/2013 3:33:07 PM 5/16/2013 3:33:07 PM  Copyright of TWICE: This Week in Consumer Electronics is the property of NewBay Media, LLC and itscontent may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder'sexpress written permission. However, users may print, download, or email articles for individual use.
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