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13653301 the Effect of Social Networking Sites

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THE EFFECT OF SOCIAL NETWORKING SITESON PERSONAL LIVES OF THE PE OPLE 2011 A QUALITATIVE RESEARCH SUBM ITTED BY: AKSHI SUBMITTED TO:Pro. UmeshGoyal DECLAR ATION I hereby declare that all the work presented in the project report entitled “The Effect of Social Networking Sites on the Personal Lives of the People” of the subject Business Research Methods at ICFAI , IBS Gurgaon is an authentic record of our own work carried out under the guidance of Prof Tapas Mahapatra. Date: AKSHI CERTIFICAT
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  2011 THE EFFECT OF SOCIAL NETWORKING S ITESON PERSONAL LIVES OF THE PE O PLE   A Q   U   AL   I   T A TIVE   R  ESEARCH   S UBMI   T   TED   T   O :-Pro. UmeshGoyal SUBMITTEDBY:AKSHI  DECLAR  ATION I hereby declare that all the work presented in the project report entitled “ TheEffect of Social Networking Sites on the Personal Lives of the People ” of thesubject Business Research Methods at ICFAI , IBS Gurgaon is an authenticrecord of our own work carried out under the guidance of Prof Tapas Mahapatra.Date: AKSHI CE R  TIFIC A TE This is to certify that project report entitled “The Effect of Social NetworkingSites on the Personal Lives of the People” of the subject Business ResearchMethods, which is submitted by Rajat Raizada, Taruna Vinayak, GauravSrivastav, Sakshi Garg, Sakshi Mehrotra & Shohit Chandak at ICFAI , IBSGurgaon is an authentic record of the candidate’s own work carried out by themunder our guidance. The matter embodied in this thesis is srcinal and hasnot been submitted for the award of any other degree.Prof. Y.P.Gupta (ProjectGuide) Date:  A CKNOWLEDGEMENT We express our deep gratitude to Prof. Y.P. Gupta of  ICFAI BUSINESS SCHOOL for his constant support, guidance and motivation which helped us immensely incompleting this project. The project provided us with an opportunity to understandthe fundamentals of research methods in a better manner and apply them. Theinsistence on taking up a socially relevant topic like the use of social networkingsites help us to understand the psychology of the people using these sites better and correlate the research to human behavioural aspect.We also would like to thank our respondents for giving us their valuable time andproviding us with the information needed to carry out the research successfully. Date:-AKSHI  EXECUTIVE SUMMA RY The social networking sites are gaining a lot of popularity these days with almostall of the educated youth using one or the other such site. These have played acrucial role in bridging boundaries and crossing the seas and enabling them tocommunicate on a common platform. It has become a popular and a potentialmean for them to stay friends with the existing ones and to grow up their socialcircle at least in terms of acquaintances.The question regarding the safety, privacy and the legal issues have beencropping up all this time. Through this research we try to find out the impact of these networking sites on the personal and professional lives of people usingthem. It is a very subjective question to answer and is very opinion based and thesame is reflected in the research methodology adopted by us.The report is initiated with the definition of the objective followed with the researchmethodology used along with the research design, sample size, methods used for the purpose of conducting survey. It also incorporates the sampling frame and thedata collection procedure.Subsequent to this is the Introduction to the networking sites along with a brief description of the most popular sites. Then the issues of concern which have comeup along the way in all these years since these sites gained popularity arediscussed. The various issues and concerns of the respondents are alsoincorporated there. The next part of the research has the literature surveys whichare the articles we took up from the published reports. We then analyzed andinterpreted the data at length. The last part deals with the suggestions andrecommendations that the group has come up with after carefully analyzing andincorporating the opinion of all concerned.
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