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2.0 Scout report: what is out there that we can use? Presentation at SLIS Meeting held on 14 October 2010 at the Knowledge Commons, CSIR, Pretoria, South Africa

The presentation was delivered at the Special Libraries and Information Services (SLIS) Meeting, titled "Information Professionals in high gear: developing social media savvy" held on 14 October 2010 at the Knowledge Commons, CSIR,
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  2.0 Scout report:What is out there that we can use? By Johann van Wyk Presentation at SLIS Meeting held on 14 October 2010 at the KnowledgeCommons, CSIR, Pretoria  Introduction:Interesting statistics  Over 50 % of world‟s population is under 30 years old  96 % of them have joined a social network  Social media is the no.1 activity on the Web  1 out of 8 couples married in the US last year, met viasocial media  Years to reach 50 million users: Radio (38 years),TV (13 Years), Internet (4 Years), iPod (3 Years)  Facebook tops Google for weekly traffic in the US  Currently Facebook has 500 million active users  If Facebook were a country it would be the 3 rd largestahead of the United States and only behind China andIndia   Introduction:Interesting statistics  50 % of the mobile Internet traffic in the UK is for Facebook  iPhone applications hit 1 billion in 9 months  Today‟s young generation (Generation Y & Z) considers e -mailpassé  More than 150 million active users access Facebook viamobile devices  The 2 nd largest search engine in the world is YouTube  There are over 200 000 000 blogs on the Internet  2009 US Dept of Education study revealed that on average oonline students outperformed those receiving face-to-faceinstruction   Introduction:Interesting statistics  Wikipedia has over 15 million articles of which 78 % arenon-English  Kindle eBooks outsold paper books during Christmas 2009  78 % of consumers trust peer recommendations  80 % of companies use social media for recruitment; ofthese 95 % use LinkedIn   Introduction:South African Statistics  Facebook is the most popular social network tool in SA with 82 % ofonline users  YouTube is 2 nd most popular in SA, drawing 32 %  MXit draws 29 % and Twitter 28 %  Average age of Facebook users in SA is 33, YouTube 31 andMXit 27  SA ranks 27 th in world in terms of number of Facebook users  35-40 % tweet via mobile  Most South African‟s tend to tweet at night between 7 and 8 pm  Cape Town is the city with the most Twitter users, Jburg hasthe 2 nd most users and East London the 3 rd most users.Pretoria comes 4th (MWeb‟s Friendship 2.0 survey at )(SA Twitter Report 2010 at )
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