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An Introduction to Business and Business Planning20191013 23928 1thka0j

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An Introduction to Business and Business Planning20191013 23928 1thka0j
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  2   Dr. Jay A. Dewhurst An Introduction to Business and Business Planning Introducing Business through the Development of a Business Plan Download free eBooks at bookboon.com  3   An Introduction to Business and Business Planning1 st  edition© 2014 Dr. Jay A. Dewhurst & bookboon.comISBN 978-87-403-0758-0 Download free eBooks at bookboon.com  An Introduction to Business and Business Planning4   Contents Contents  Note to Instructors 10 Foreword 11 Acknowledgments 12 Introduction 131 An Introduction to Business 14 1.1 Introductory Concepts in Business 141.2 What is a business? 151.3 Entrepreneurship 171.4 Macro and Micro Economics 171.5 Accounting and Financial Management 181.6 Marketing 191.7 Human Resource Management 191.8 Te Legal Environment in Business 19 Download free eBooks at bookboon.com Click on the ad to read more Free eBook on Learning & Development By the Chief Learning Officer of McKinsey Download Now   An Introduction to Business and Business Planning5   Contents 1.9 Banking and Securities 231.10 Business Inormation Systems 231.11 Global Business Environment 24 2 Te Business Plan 28 2.1 Determine the Potential or Profits 282.2 Determine Market Viability 292.3 Getting Financing 32 3 Te Concept 37 3.1 Knowledge to Action 403.2 Building Leadership Skills 43 4 Marketing 44 4.1 Product 454.2 Price 464.3 Place 464.4 Promotion 48 Download free eBooks at bookboon.com Click on the ad to read more   Click on the ad to read more www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges.  An environment in which your expertise is in high demand. Enjoy the supportive working atmosphere within our global group and benefit from international career paths. Implement sustainable ideas in close cooperation with other specialists and contribute to influencing our future. Come and join us in reinventing light every day. Light is OSRAM
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