Bajaj - Planned Change Model - Group Q

Provides a analysis of different change models with could explain organizational changes occurred at Bajaj Auto over the last few years
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  Bajaj Auto Ltd.  –  Transition (Lewis Model) GROUP Q 1  Overview and Key Highlights 2 Company Overview  Bajaj Auto is a major India Automobile manufacturer. It is India's largest andthe world's 4th largest two- and three-wheeler maker  It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune), Waluj and Pantnagar in Uttaranchal  Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer Major Highlights  1971 - three-wheeler goods carrier  1972 Launch of scooters , 1977- 1 lac vehicles per year  1998 - Kawasaki Bajaj Caliber, Legend (India's first four-stroke scooter), 1995- 1 mn vehicles in a year  2001 - Eliminator, Pulsar  2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar  2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover  2006 - Bajaj Platina, 2007 - Bajaj Pulsar-200  Unfreezing Unrecognized need due to current leadership Lack of future targets and ambition Limited growth in new products, limited R&D infrastructure 3 Drivers Inhibitors Shift in consumer preference towards newer products, such as bikes Declining market share Imminent change in leadership Capable technical backbone with strong grasp on consumer requirements To phase out the scooter business  –  Unthinkable! To not move into newer bikes  –  Unprofitable!  Movement Develop new behaviors, and attitudes through changes in organizational structures and processes 4 Identifying with new role models and values Scanning the environment for new relevant information Attitude? Trends? Technology? Leadership? I operate, I maintain? Acquisitions? Collaborations? Factor 1 Factor 2 Factor 3 Toyota Production System Collaboration with Renault JV with Kawasaki Succession of Senior Management
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