Biz101 business communications

BIZ101 Business CommunicationsASSESSMENT BRIEF 2Subject Code and Title BIZ101: Business CommunicationsAssessmentPart A: Proposal Part B:…
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BIZ101 Business CommunicationsASSESSMENT BRIEF 2Subject Code and Title BIZ101: Business CommunicationsAssessmentPart A: Proposal Part B: ReportIndividual/GroupIndividual or groupLengthPart A: Proposal: 600 words (+/- 10%) Part B: Report: 1,000 words (+/- 10%)Learning OutcomesThis assessment addresses the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study. b) Demonstrate research skills and referencingappropriate to the level of study. c) Critically analyse texts and/or multi-modal material in a business context. d) Identify and apply effective communication methods within a business and academic environment. e) Evaluate the use and importance of technology in presenting business communication.SubmissionPart A: Proposal By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7) Part B: Report By 11:55pm AEST/AEDT Sunday of Module 5 (Week 9)WeightingPart A: Proposal: 20% Part B: Report: 30%Total MarksPart A: 100 marks Part B: 100 marksBIZ101 Assessment 2 Proposal & Report Modules 4 & 5Page 1 of 3 Context: Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources inabusinessstylereport. Instructions: Part A: Proposal In the first part of this assessment, you must write a 600-word report proposal outlining what you will write your report on in response to the topic you or your group chose, as described in Assessment 1. Please use the following outline to help structure your proposal: TopicMake sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how you will implement it. Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered.Outline 1. Provide a proposal outline that will show what you are Proposalintending on including in your report. 2. Describe the background of the organisation by providing a briefdescription on the business and the communication strategy you intend on implementing.Part B: Report Now that you have decided on your content and structure, you have to write the report. Follow the report structure that you studied in Module 2 and review the marking rubric in this assessment brief on page 3. It is expected that you will demonstrate in your report: a comprehensive understanding of the topic you have chosen evidence of research and application of reliable and relevant evidence critical analysis and the ability to develop coherent arguments effective communication in the form of professional writing skills, presented in a report format and; effective referencing skills (APA style) evidence of a contribution to group effectiveness (if completed as a group assignment) Note: You will not be disadvantaged if you do this individually Submitting Your Assessment 1.Check your originality by uploading your assignment to Turnitin. 2.When less than 20%, submit your assignment through the Assessment Submission area. BIZ101 Assessment 2 Proposal & Report Modules 4 & 5Page 2 of 3Learning RubricsAssessmentCreditDistinctionHigh Distinction(Unacceptable) (Functional)(Proficient)(Advanced)(Exceptional)(0-49%)(50-64%)(65-74%)(75-84%)(85-100%)The proposal does notThe proposal displays anThe proposal The proposal accurately and accuratelyFailPassAttributesPart A: Proposal Outlineeffectively show understanding succinctly that the writer of the selected displays an50and succinctly displays anThe proposal accurately andsuccinctly displays anhas an topic but is understanding of largely their descriptive.understanding understanding of understanding of the the of thechosen topic and theselected topic. selected topic.selected topic.background.Part A: ProposalThey have not demonstratedThey have They have demonstrated a successfullyThey have demonstrated aThey have successfullyStructurehow they will outline their topicvery basic demonstrated well-structured ou demonstrated outline of how how they will tline on an expert they50into a report structure.will outline outline their their topic into topic into a areport structure.Part B: ReportThe report is primarilyThe report writing generallytheir report topic analysis of how with they willreport some further structure, but analysis. lacksoutline their topic into aany structure.The report shows aThe report This report shows shows skilled a high useof business descriptive, has demonstrates reasonable level of business writing style very little or some business understanding writing andWritingno business style style and of business and the demonstrates a style and70meaning is frequently unclear.reasonable ability to discussTo improve you the topic. To need to improve youdemonstrate basic businessstyle and demonstrates ademonstrates a good level of sound discussing theability to discuss the topic.can demonstrates outstanding ability to discusstopic. Your work the topic. You is have shownneed to show To improve insightful and further research you can show well thoughtoriginality of thought andknowledge by furtherand document further analysis out. evidence. of the topic.research.improvement.Part B: Report StructureIdeas and The The information are Information is information not partly has been20organised according toThere are Part B: consistent Referencing mistakes10The organisation The use of and sections iscategorised intostructured but formatting of report would be informationsections, sections however this expected in the needsreport.need little or noimproving.thoughtful. Information ismade clearer with betterinto the report sections ispresented in an exceptionallyorganisation.very clear and organised.clear & organised manner.There are minimalThere are no mistakes inThere are There are some minimal mistakes in mistakesin using the APA using the APA in using the formatting errors using the APA style for style for APA style for in using style for referencing.referencing.referencing.the APA style for referencing. referencing.BIZ101 Assessment 2 Proposal & Report Modules 4&5Page 3 of 3
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