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  CASE STUDY:TOYOTA’S BLOWN ENGINE INTRODUCTION: The Toyota’s that are suspentible to uncontrolled acceleration and balky brakes such as shocking story is not so much the company’s manufacture of some shoddy cars or even its dreadful crisi’s management through those are error’s that will cost its morethan 2billion in pairs and lost sales this year.The problem was initially blamed on a floormat or vehicle trim that if it came loss could jam the accerator pedal in an open throttle position.Toyota’s producing more flawed cars than in past,but an organization known for its unrivaled ability to suss out problems fix them and turn them into advantages  is looking clueless on counts . BACKGROUND:  Modifying the floor mats though didn’t fix things.Toyota at first refuse to believe that there was mechanical problem with its pedals, blaming customers for improperly installing the floor mats.But by the time Toyota got around to a second recall on January 21 this one of 2.3 million vehicles,its reputation was on flatters.There was more to come in early FEBUARY,Toyota manage to back over any remaining political goodwill it had when in voluntarily recalled more then 400,000 Prius and other hybrid cars,this time to update software in the antilock brake system that could cause glitch if the car traveled over a bumpy surface.The Lexus is Toyota’s top_selling luxury model bad enough.Toyotas recalls 3.8 million Lexus and Toyota vehicles to modify floor mats that can trap peadals.Prius and Lexus hybrids are recalled for Brake problems in 201 0. The reputation for quality that Toyota has damaged in just a few months took decades to build though Toyota was founded in the 1930”s,its climb to global prominence started after world war II as the company became one of the exemplers of japan’s miracle,the creation of a successful,technologically advance economy out of ashes of war.In 1958 Toyota,the first Toyota sold in U.S,flops.In1964 Toyota introduces the Corona sales hit 6.400 the following year.In 1969 Toyota exports the corolla,it later become the first Toyota built in the U.S.In 1975 Toyota surpasses Volkswagen to become the top U.S import brand.In 1986 the NATIONAL HIGHWAY TRAFFIC SAFETY administration orders its first recall of Toyota cars because of”speed control”problem.IN 1988 the first NORTH AMERICAN TOYOTA plant opens,in GEORGE TOWN.Toyotas introduces the Lexus,the company’s first U.S Luxury car.Itsa hit 1997 the Prius gas electictric hybrid debuts 2002,consumer reports of unentinded acceleration in Toyota camray’s sky rockets .In 2003 the NHTSA opens the first of several investigations into Camry,Tacoma Sienna and Lexus models.In 2007 The NHTSA investigates pedal entrapment in some Toyota vehicles leading to Camry and Lexus floor mat recalls.In August 2009 an off duty California Highway Patrol Officres and three Family members are killed when their rented 2009 Lexus ES Speeds out of control.  CASE STUDY:TOYOTA’S BLOWN ENGINE ALTERNATIVES: The reaction to the situation is a very Japanese thing”say Kenneth Grossberg a marketing professor at Waseda University’s business school in Tokyo.Jeffry Kingston,director of Asian studies at Temple University japan says Toyota’s managers don’t understand how sensitive the American public is to auto safety issues.There fucos on the customer has been nonexistent ‘’He says Toyota is a famous for having an arrogant culture.They’re so used to dealing with successes that when they’re not sure how to respond. PROPOSED SOLUTION: I proposed to the Toyota company that they need to make an action of the problem of uncontrolled accelator;Toyota should deeply give apology to the costumer and give indemnifreation and repairing mechanical problem that cause of unintended acceleration. RECOMMENDATIONS: But the fact that Toyota has produced so many imperfect cars evidence that its system developed faults Toyota’s top management wasnt listening.Toyota produced 5.2 million cars last year it had te capacity to make 10 million ,since 2000,when Toyota had 58 production sites,it has added 17,in that time .In other words Toyota was added the capacity of a company virtually the size of Chryster in started ambition to become the worlds NO.1 auto company. Toyota’s bosses are desperately hoping the worst is behind it.The company was resume production at five factories in North America after shutting down sales of eight key models to repair the sticky accerelerator pedals.Dealers will be able to sell existeng inventory once the pedal are repaired ,say Jim Lentz.Toyotas top U.S sales executive.The fault pedal has redesign and new models coming of the assembly lines are getting new pedal assemblies.  CASE STUDY:TOYOTA’S BLOWN ENGINE STRATEGIC MANAGEMENT II MR.RAFAEL MOLINA FERNANDO [SIR BUDS] STUDENT: FRITZI ANN M. RAPATAN BSBA II
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