Philosophy

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  CH 2 DEVELOPING MARKETING STRATEGIES AND PLANS 10/15/2019DR. EJAZ AHMED MIAN1  ADDING VALUE TO CUSTOMER LIFE • WHAT IS VALUE • RECEIVE MINUS GIVE • B2B VS B2C • SEGMENTATION • TARGETTING AND • POSITIONING 10/15/2019DR. EJAZ AHMED MIAN2  VALUE CHAIN PRIMARY ACTIVITIES • (1) INBOUND LOGISTICS, OR BRINGING MATERIALS INTO THE BUSINESS; • (2) OPERATIONS, OR CONVERTING MATERIALS INTO FINAL PRODUCTS; • (3) OUTBOUND LOGISTICS, OR SHIPPING OUT FINAL • PRODUCTS; • (4) MARKETING, WHICH INCLUDES SALES; AND • (5) SERVICE 10/15/2019DR. EJAZ AHMED MIAN3  SUPPORT ACTIVITIES • (1) PROCUREMENT, • (2) TECHNOLOGY DEVELOPMENT, • (3) HUMAN RESOURCE MANAGEMENT, AND • (4) FIRM INFRASTRUCTURE 10/15/2019DR. EJAZ AHMED MIAN4  • RATIONALIZATION TO CONTROL AND IMPROVE OPERATIONS • KEEP IN VIEW COMPETITORS COSTS AND PERFORMANCES AS BENCHMARKS • BEST PRACTICES STUDY • EG GE BENCHMARKED AGAINST P & G 10/15/2019DR. EJAZ AHMED MIAN5
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