Business & Economics

Chapter one

The study investigated the Use of Information communication technology among Female Fresh Fish Marketers in Ogun Waterside Local Government Area of Ogun State, Nigeria, primary data were obtained from fresh fish marketers with the aid of well
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  i USE OF ICT AMONG FEMALE FRESH FISH MARKETERS IN OGUN WATERSIDE LOCAL GOVERNMENT AREA OF OGUN STATE, NIGERIA BY LAMIDI, ADETOLA EMMANUEL (ARE/13/2979) A PROJECT WORK . THE DEPARTMENT OF AGRICULTURAL AND RESOURCE ECONOMICS SCHOOL OF AGRICULTURE AND AGRICUTURAL TECHNOLOGY THE FEDERAL UNIVERISTY OF TECHNOLOGY, AKURE, ONDO STATE, NIGERIA IN PARTIAL FULLFILMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF TECHNOLOGY (B. AGRIC TECH) DEGREE IN AGRICULTURAL AND RESOURCE ECONOMICS OCTOBER, 2018  ii CERTIFICATION This is to certify that this project was carried out LAMIDI, ADETOLA EMMANEUL with matriculation number ARE/13/2979 of the department of agricultural and resource economics, Federal University of Technology Akure, Ondo State, Nigeria. ………………………………..   ………………………………  Dr (Mrs.) A.A OBISESAN Date Supervisor  iii DEDICATION   This project is dedicated to Almighty God for giving me the privilege to be alive till this moment and still waxing strong.  iv ACKNOWLEDGEMENT My profound gratitude goes to the Almighty God, The Sustainer of the whole universe for sustaining me academically, physically and spiritually throughout my course of study in this university. My gratitude goes to my supervisor, Dr (Mrs) A.A. Obisesan for her invaluable assistance, corrections and contribution to the success of this project. I am indeed grateful to the Head of Department in person of Prof. J.A Afolabi and all the teaching and non-teaching staffs of the department for their contribution to my academic achievement. My immeasurable gratitude goes to my Mom Mrs M.I. Odemuyiwa, for her moral, financial support and sacrifice towards the success of my educational career and the success of this project. I will be eternally gratefully for you ma. I also want to say a big thanks to my eminent siblings, Mr. Samson Odemuyiwa, Mr. Solomon Odemuyiwa, Miss Kofoworola Odemuyiwa and Miss Esther Odemuyiwa. And also to my cousin, Ariyo Ademola, for their help and contributions in diverse ways. I cannot but mention the contribution of my wonderful friends, Odegbesan Tosin, Adesokan Tobiloba, Alabi Timileyin, Agboola Uthman, Olamide Ajayi, Atanda Abiodun, Umar Faruq, Oyebamiji Samuel, Bolorunduro Daniel-David, Adeyemo Aramide, Aigbadon Harriet.and Adeyemi Funmilayo. You all are deeply appreciated. It would be a dishonor not to remember my lodge mates (yahoo lodge) and the city of David Redeem Christian of God FUTA; you gave me the foundation to express my gift. Thanks for your spiritual supports  v ABSTRACT The study investigated the Use of Information communication technology among Female Fresh Fish Marketers in Ogun Waterside Local Government Area of Ogun State, Nigeria, primary data were obtained from fresh fish marketers with the aid of well structured questionnaire using multi stage sampling procedure. The data collected were analyzed using the descriptive statistics and Tobit regression model. The Results revealed that majority of the respondent are in their active working age with a mean age of 45.11years. The mean household size was 6.035 while the mean years of formal education 5.2125years. The result showed that 45.0% of the respondents interviewed had no other source of income aside the marketing of fresh fish, 27.5% were artisan, 18.8% were traders and 8.8% were involved in farming activities in order to complement the income received from fish marketing. The mean income realized from fresh fish marketing was ₦13,620.2 . The respondent have a mean years of marketing experience of 11.5625 years. Fifty five percent of the respondent had no access to credit facilities and the common fresh fish sold in the study area were Pangasius (Epiya), Thunnus (Akoniko), Tilapia, Clarias Gariepenus  (Eja Aro) The Tobit regression model used revealed that reflects the significance of the regression coefficient of the independent variable such as years of education, monthly income, access to credit, kilogramme sold per day, access to marketing information on the dependent variable Y which is the level of ICT utilization by the fresh fish marketers in the study area. The findings of this study show that fish marketers ’ access to ICTs in the study area is still mostly conventional, since majority of them depend on the media (radio and television) and the telephones (GSM) for their fish marketing information needs, contacts and enquiries, report preparation and information search. Thus it is also recommended that in addition to the call on government to invest more in fish farming and distribution, women fish marketers should be encouraged to improve their educational status and to participate in cooperatives. This will go a long way to further increase the economic return from fish marketing in the study area in particular and in the nation as a whole.
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