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Coffee Shop Business Plan Project

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    Business Plan Project  Jessica Speicher, Kelly Tasky, Joe Becker Bus 339 4/30/2012     1 Title Executive Summary Our company is The BREWster, a coffee shop located in the new Offutt School of Business. Our business is centered on the aspect of being funded by Concordia College but being student run, allowing current students to use their classroom knowledge in an actual work environment, allowing them to gain valuable work experience and jumpstarting their ability to become responsibly engaged in the world (BREW). The target market for our coffee shop will be the students of Concordia College, more specifically business students and residents of east complex due to the amount of contact these students will have with the location of the coffee shop. Based on the hours of operation we laid out that we would need to hire 1 full-time employee and 22 part-time student employees in The Brewsters vertical organization structure. We will have 4 student managers over-seeing the coffee shop and 3 specialized student managers in marketing, accounting, and nutrition and dietetics along with 15 regular student workers. The Brewster will be similar to its four main competitors on campus for price and products offered, however, The Brewster will distinguish itself by being the coffee vendor that is open latest, has the best atmosphere, and offers the most promotions to its customers. The Brewster will be run by Concordia College students; and being that   2 Title Concordia students are our largest demographic, The Brewster will be the best in the business for being able to understand what their customers desire. Our variety of promotions includes daily deals, re-usable mugs, Brewster bucks, punch cards, social media, and ads through c-news and the Concordian. With the assistance in funding though the Offutt School of Business for the first three years of our business we will be able to purchase equipment and provide the necessary foundations to create a successful business that will serve as both beneficial to student learning and profitable for the school.   3 Title Table of Contents Executive Summary ........................................................ 1 Table of Contents ........................................................... 3 Company Description ..................................................... 4 Industry Analysis ............................................................. 5 Market Analysis .............................................................. 7 Marketing Plan ............................................................. 10 Management Team & Company Structure .................. 16 Product (or service) Design & Development Plan & Operations Plan 19 Financial Projections ..................................................... 21 Sources ......................................................................... 26

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