Creative Writing

Ikea Concept

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  HISTORY OF IKEA  Founded by Ingvar Komprad when he was 17 , in 1943 in sweden.  The brand name IKEA is comprised of the first letters of his name (Ingvar), surname (Komprad) , village he  was born (Elmtaryd) and the farm he lived in (Agunnaryd)   At first the firm was selling cheap pencils , nylon stockings , clocks etc …    HISTORY OF IKEA cont ’    In 1948 furnitures took place in IKEA store.  In 1951 first IKEA catalogue was printed.  The first IKEA store in Turkey was opened in Umraniye/Istanbul in 2005.  IKEA is now an international home products company that designs and sells ready-to assemble furniture, appliances and home accessories. The company is now the world's largest furniture retailer.   General Information  Total store number is 306 in 41 countries  Over 600 millions of visitors in 2010.  In Turkey 11 million visitors.  198 million catalogues is printed in 2010 (more than bible).  In Turkey 4 million catalogues.  23 billion euro total revenue.(2009)(450 million in Turkey.  2.5 billion euro profit.(2009)
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