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Kent State Workshop - Using Web 2.0 Principles to Become Librarian 2.0, blogs, July 2008

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1. Kent State University SLIS, July 18-19, 2008 Using Web 2.0 Principles to Become Librarian 2.0 BLOGS 2. Instructor: Brian C. Gray <ul><li>Head of Reference…
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  • 1. Kent State University SLIS, July 18-19, 2008 Using Web 2.0 Principles to Become Librarian 2.0 BLOGS
  • 2. Instructor: Brian C. Gray <ul><li>Head of Reference </li></ul><ul><li>Librarian: Engineering, Mathematics, & Statistics </li></ul><ul><li>Kelvin Smith Library, Case Western Reserve University </li></ul><ul><li>Work email: bcg8@case.edu </li></ul><ul><li>Work phone: 216-368-8685 </li></ul><ul><li>IM: AIM - kslbcg8 </li></ul><ul><li>ICQ - 499284601 </li></ul><ul><li>Google Chat - kslbcg8@gmail.com </li></ul><ul><li>MSN - bcg8@case.edu </li></ul><ul><li>Yahoo - kslbcg8 </li></ul>
  • 3. Getting to Know Blogs <ul><li>What is a blog? </li></ul><ul><li>Types of blogs </li></ul><ul><li>Blog software </li></ul><ul><li>Creating blogs </li></ul><ul><li>Personal vs organizational </li></ul><ul><li>Locating blogs </li></ul><ul><li>Lets play </li></ul>
  • 4. What is a blog? (Common Traits) <ul><li>Website </li></ul><ul><li>Dated entries </li></ul><ul><li>Archives </li></ul><ul><li>RSS feed offered </li></ul><ul><li>Entries with links to other items </li></ul><ul><li>Often may require little or no web programming experience </li></ul><ul><li>Application driven </li></ul><ul><li>Categories, tagging, or keywords </li></ul>
  • 5. BLOGS <ul><li>Today’s “publishing platform” </li></ul><ul><li>Allows patron ownership in their web experience with the organization </li></ul><ul><li>Continue conversations after events </li></ul><ul><li>Allows more staff to participate in the external voice of the library </li></ul><ul><li>Share more, build participation </li></ul>
  • 6. Blog Considerations <ul><li>Purpose – Announcements and/or discussion? </li></ul><ul><li>Open or no commenting? </li></ul><ul><li>Moderation? </li></ul><ul><li>Tracking/pinging </li></ul><ul><li>Spam prevention </li></ul><ul><li>Single or multiple authors </li></ul><ul><li>How often are entries added? </li></ul><ul><li>Legal considerations (non-profit status, advertising, organizational policies, etc.) </li></ul>
  • 7. Workplace E-Mail, Instant Messaging, & Blogs <ul><li>8% of organizations have business blogs </li></ul><ul><li>55% of business blogs are public </li></ul><ul><li>Less than 2% of organizations assign a lawyer or other responsible party to review employees’ entries </li></ul><ul><li>Nearly 2% have fired workers for offensive blog content - including posts on employees’ personal blogs </li></ul>American Management Association – 2006 Survey
  • 8. http://technorati.com/weblog/2007/04/328.html
  • 9. http://technorati.com/weblog/2007/04/328.html
  • 10. Spam Blogs (Splogs) <ul><li>Technorati has been tracking between 3,000 - 7,000 new splogs created each day </li></ul><ul><li>Significant spike in splog creation during early December, when 11,000 splogs created each day </li></ul>http://technorati.com/weblog/2007/04/328.html
  • 11. http://technorati.com/weblog/2007/04/328.html
  • 12. http://technorati.com/weblog/2007/04/328.html
  • 13. http://technorati.com/weblog/2007/04/328.html
  • 14. http://technorati.com/weblog/2007/04/328.html
  • 15. ALA Library 2.0 Bootcamp Helene Blowers Linda S. Bostrom Brian C. Gray Lorraine H. Olley (June 2006)
  • 16. My Blog Authoring Tips <ul><li>Offer a RSS feed </li></ul><ul><li>Write on a regular pattern so people do not feel the blog has died </li></ul><ul><li>Use spell checker </li></ul><ul><li>Tagging/Keywords/Categories </li></ul><ul><li>Cite information </li></ul><ul><li>Use spell checker </li></ul><ul><li>If you allow comments, participate in the discussions </li></ul><ul><li>Linking and discussing on other’s blog can drive traffic to your own </li></ul>
  • 17. More Blog Tips & Comments <ul><li>Be original and write it your own style </li></ul><ul><li>Length of posts can vary </li></ul><ul><li>Provide some information for your readers, such as an “about me” page or other context </li></ul><ul><li>Simple layouts can be powerful </li></ul><ul><li>Look at other’s blogs for examples </li></ul><ul><li>Extras occasionally break up the text – pictures, lists, etc. </li></ul><ul><li>Give your readers a challenge or question to consider </li></ul>
  • 18. Library Blogs in Action <ul><li>See examples at: </li></ul><ul><li>http://www.squidoo.com/library2point0/ </li></ul>
  • 19. EXTRA SLIDES <ul><li>Following slides exist in case the internet connection is not working during class. </li></ul>
  • 20. http://blogs.ala.org
  • 21. ALA LAMA’s New Blog
  • 30. Blog Based OPAC <ul><li>Casey Bisson </li></ul><ul><li>WPopac: An OPAC 2.0 Testbed </li></ul><ul><li>WordPress based, so already have access to more programmers than the ILS vendors combined </li></ul>
  • 33. Patrons Blogging About Libraries
  • 36. Blogger is FREE
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