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  Title: - To study various marketing strategy and promotion techniques of Amazon India. Company Name:  - Amazon India Objectives : -    To understand the marketing strategy of Big Bazaar.    To analyze how well the company’s marketing strategies attract customers.      To understand the expectations and requirements of customers.    To understand how Amazon convert consumers into customers    To understand various promotion techniques that increases demand of customers. Scope:- Most business people agree that good planning is essential for business success. A marketing plan is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results over a period of time. The plan keeps your entire team focused on specific goals - it's a critical resource for your entire company. It takes time to develop a marketing plan. This study is moreover focused towards the marketing strategy of Amazon and the study is being confined to last 2 years. 1.4. METHODOLOGY OF THE STUDY    Observing the marketing mix adopted by the company.     Preparing a questionnaire and distributing it to the customers of Amazon and knowing their responses.    Analyzing the responses received by questionnaire method of 100 people (edited)    The study is based on secondary data as well as primary data(edited), which have been collected from different journals, papers, bulletins, magazines, annual reports and through internet also.    The data is being analyzed with the help of important statistical techniques. 1.5. LIMITATION OF THE STUDY    The study is based on a questionnaire method by including 100  people(edited)    The study has been conducted within the boundaries of a particular area which Amazon cover (Pune District)    The study has not been related to any other online applications.    Overview of Online Shopping What is online shopping? Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. Alternative names are e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online sort, virtual store etc. Simply put, it is any form of sale that is done over the internet. Shopping has certainly gotten a new definition since the arrival of the internet. Because of what the internet has to offer, that is, any person or company from any part of the world who is able to post and sell goods on the internet via a website is able to sell. What’s more, any consumer does not have to worry about having to find means to exchange monetary paper because not just online banking is made available, the consumer is given the option to pay through different payment methods. These days, it is even easier to find the most difficult of all products, by easily typing in the product or item that a customer is looking for. No worry about the location because logistic companies are also  joining the bandwagon, so to speak, and helps in making sure that their products would be available to any and all destinations in the world. In fact, there are more and more advantages and benefits to online shopping and why people choose to do this type of shopping over traditional shopping.
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