Moraga Rotary Newsletter Oct 14, 2014

Here is the newsletter for the Rotary Club of Moraga, CA for October 14th, 2014. Our speaker this week was Ted Klauber presenting his third annual review of this year's Superbowl ads. This was one of our most popular programs of the year. Our greeter and invocator was Ron Mucovich.
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    October 14, 2014 Next meeting: Oct. 21 Noon at Soda Center Program : “Classroom Challenges” -- Sallie Nelson; County Board of Education Greeter and Invocation: Kevin Reneau   ~~ COMING UP ~~ *Oct. 28  –  Donn Peacock; Disaster Relief Oct 28 -- Board Meeting (Note Change) *Nov. 4 -- Carrie Brewster; SMC Art Museum **Nov. 11 -- Ethan Elkin, “Saving Energy”  *Nov. 18 -- Janet Young, “Contra Costa Juvenile Hall”   * Regular Tuesday noon meeting ** Second Tuesday Evening Meeting at 6:00p ~~BUSINESS MEETING~~ The full-house meeting was gaveled to order by President Debbie Roessler  , having just returned from her Panama Canal cruise. The invocation was given by Ron Mucovich , with a prayer asking for relief from the disease of ebola. We had many visitors: Speaker: Ted Klauber and wife Jasmine . Rotary spouses: Mary Sue Erickson, Ann Damaschino, Lou Roessler, Janet Gregory, Yelena Mucovich, Joyce Ellenberg, Peg Render, Libby Schoemehl, Leslie Lynch. Camp Royal attendees : Erika Wolfram & Nick Riddle from Campolindo and  Alyssa Favia from California High. Also attending were Employee of the Month Lindsay Pirkle  of the Rheem Theater and her mother Linda Pirkle , Peg Render’s brother Ted Sagi l,   and the Simonsens’ daughter Kristine Shargel . I guess a lot of people really do watch the Super Bowl.  Announcements by Queen Debbie : John and Mary Sue Erickson  will build a display of our Employee of the Month program to be exhibited at the District Conference in Reno Oct 31-Nov 2 . All members are encouraged to attend . . . . Saturday, November 15 is Rotary Day at Golden   Gate Fields ; act quickly to secure tickets if you haven’t yet done so. . . . .This Saturday is the dinner at the Soda Center honoring the 40 th  anniversary of the incorporation of the Town of Moraga ; see Lad for tickets. ~~CONFESSIONS AND HAPPY BUCKS~~ Marilyn Simonsen gave some bucks for great tour of the USS Hornet by docent  Tony Schoemehl . . . President Debbie gave $10 each for    Frank’s and Tony’s running the Rotary meeting during her Panama Canal cruise, for which she spun the wheel for $20. ~~PAUL HARRIS FELLOWSHIP~~ Cliff Dochterman awarded a  Paul Harris Fellowship to Kristine Shargel, the daughter of Al and Marilyn Simonsen. Kristine and her husband are both elementary school teachers. Al and Marilyn’s two older children have been awarded Paul Harris Fellowships previously. ~~ROTARY GOLF TOURNAMENT~~ Golf Chairman Kevin Reneau  reported that the winner, grand champion, and next year’s golf chairman is Herb Wehmeyer  , since he brought the Lake Chabot course to its knees on Monday. He defeated five other semi-worthy Rotary golfers with a score so low it is classified.    Moraga Rotary golfers plus one guest: ~~EMPLOYEE OF THE MONTH~~ Kevin Reneau introduced the current   “Employee of the Month”, Lindsay Pirkle of the Rheem Theater, and gave her some gift cards and a certificate of the occasion. Lindsay’s mother, Linda, was on hand to see the award. Note: Save the date! At press time, the dedication of the bench at Moraga CC in remembrance of Mary Elena Dochterman was scheduled for the afternoon of Monday October 27, subject to MCC approval. ~~CAMP ROYAL REPORT~~ Our perennial  Camp Royal Chairman, Angelo Costanza, was persuaded to give a few remarks of introduction to our three summer campers this year, Erika Wolfram & Nick Riddle of Campolindo HS, and Alyssa Favia of California HS in San Ramon . All three are active in the Interact Club in their school, and  Alyssa is the District 5160 Ambassador for Rotary Interact. Through Angelo’s hard work in overcoming a paperwork glitch, we were able to send three excellent students to Camp Royal this year. The campers thanked Moraga Rotary profusely for sponsoring them, and had additional comments: Erika:  we created friendships and stay in touch… was impressed with the openness and sharing of stories…overcame distractions, supported each other . . . most amazing experience of my life. Alyssa : could really be myself; didn’t judge others . . . good food . . . accepted each other. Nick : Camp Royal people are family; can talk to each other . . .could reach out for help . . .shared life stories. Angelo   is due a great deal of credit for his work as our Chairman since Camp Royal was started in 1981. Each year he has worked with guidance counselors and district officials to allow our Club to sponsor excellent campers, for which Camp Royal has consistently been an exceptional experience. (If only he could play golf as well).   Angelo, Erika, Alyssa, Nick, President Debbie    ~~PROGRAM~~ Our speaker,  Ted Klauber, really packed the house for his third annual review to Moraga Rotary of the latest round of Super Bowl Commercials. Ted has spent his career in various facets of the advertising business, and brings an analytical approach to judging advertising effectiveness (i. e., selling & brand positioning). The Super Bowl is the biggest, most-viewed event in world television history, and is watched by about 112 million viewers worldwide . Last year, 70% of adults  in the U.S. watched despite the match between two small-market teams. People spend about $12.4 billion while watching , and 48 million pizzas are sold . Last year, 30 seconds of air time for commercials cost $4,000,000  (with volume discounts). Despite that cost, people only remembered about 5% of the commercials the next day. The advertisers who consistently participate year after year seem to achieve the best results. Social media are being used a bit now, as some commercial content is pre-released on the internet, and 58% contain a Twitter hashtag for response. Ted rates the commercials himself and correlates his estimates with data collectors such as Nielsen, Ad Age, Ad Week, USA Today, and others to fine tune his ratings. He commented on some ads: Cheerios  –  For General Mills, an old line Midwest cereal company to advertise at the Super Bowl was a first, and to use an inter-racial couple was notable too. Good commercial. . . . CarMax  –  Who cares where you buy your car? Not particularly realistic. At least the puppy car buyer and audience were cute. . . . Bud Lite aluminum bottles -- Why all the fuss to highlight just the bottle? Bud Lite is a long time Super Bowl advertiser. . . . SquareSpace  –   They’re a web site builder; how can they change the world like they portray? Doritos cowboy on dog  –  very cute. This won a competition to “crash” the Super Bowl, and was reportedly shot for $5,000 . . .Subway sandwiches with crushed Doritos on them?  Awful; contrary to their overall theme of healthy food. . . . .Microsoft on technology; very good commercial, and maybe the reason why Apple didn’t run a similar commercial they had already shot. . . . Maserati, with its elegant Italian styling and panache, tried to sell something else and failed miserably. . . Radio Shack -- Clever way for a failing company to tell that it is changing its stores drastically. Ted summarized his BEST  commercials, in terms of general effectiveness: Radio Shack, Microsoft, Bud Light horse/dog friendship, & Cheerios, Doritos cowboy kid.  And the  worst: Squarespace, Maserati, CarMax, Bud Lite aluminum bottle, & Subway Dorito sandwiches His favorites were: Microsoft, Radio Shack, Puppy love, Kia Truth, and Go Pro camera. All-time best commercials: 1984 Apple  –  rising against Big Brother (all-time best) Mean Joe Greene coke/shirt trade Raffle: $10 won by Angelo Costanza ROTARY DISTRICT CONFERENCE IN RENO:  Acting President Frank May reminded us of the District Conference in Reno, October 31 st  thru November 2 nd . The conference celebrates our 70 District clubs and highlights our work locally, internationally and the many Rotary Fellowships we may choose to take part in. urged us all to attend if we can. Cliff Dochterman  will be speaking Sunday morning November 2 nd  and he says the speech is titled “My   Last Speech.” In it Cliff will highlight his Rotary experiences from his “ First Speech ”  to this. Other speakers will include Jean Irwin who will talk about her life from Rotary Ambassador Scholar to teaching deaf children to speak and read. This will be a summary of her 35-year career. Friday is social night with club displays. Costumes are optional. Saturday includes breakfast, lunch, dinner and a magician.    See below a copy of a card the District President, Pam Gray  handed out last week. It outlines some of the details of the Conference: CHRISTMAS STOCKINGS: Our    Stocking Project for Juvenile Hall in Martinez is fast approaching. This event serves the juvenile inmate population and is most appreciated. The production schedule is as follows:    Tuesday, October 7 --- several highly skilled volunteer Rotarians (and a few klutzes) managed to produce more than 300 stockings.   Saturday, October 25 th  @ 2:30 pm for decorating stockings at Juvenile Hall in Martinez.   Sunday, December 14 th  for stuffing the stockings. This includes a pot luck.   Goal = 300 Christmas Stockings. WORLD POLIO DAY: Is October 24 th  ROTARY FOUNDATION DAY AT THE RACES: Keep your calendars clear for this fun Rotary event at Golden Gate Fields. The date is Nov. 15 th . $40 each - covers parking, admission and lunch. Bring your non-Rotary guests they are very welcome. If you have not signed up yet please send an e-mail to Frank May  ( if you would like to attend. We are close to sold out with only two places left!! MORAGA 40 TH  ANNIVERSARY: October 18   th  at St. Mary’s College, Soda Center with cocktails @ 6:00 pm and an invocation by Dr. James A. Donahue, President of St . Mary’s College f  ollowed by dinner @ 7:00 pm. There will be presentations by former mayors from each of the four decades sin ce Moraga’s incorporation. $75/person includes hors d’oeuvres, wine, salad, entrée, dessert and commemorative wine glass  –  plus a fun filled night of stories and remembrances. Checks should be made out to “Moraga Historical Society” and mailed to: Colleen Lund 1080 Sanders Drive Moraga, CA 94556-1917 GREETER LIST/SCHEDULE FOR SEPT/OCT/NOV: The following members are scheduled as greeter/invocators:   10/21  –  Kevin Reneau   10/28  –  Gary Irwin   11/04  –  Dick Vance/Herb Wehmeyer   11/11  –  Frank May   11/18  –  Angelo Costanza   11/25  –  John Erickson

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