Science & Technology

ROLE OF ICONIC TALL BUILDINGS IN CREATING A MARKETABLE SKYLINE FOR COLOMBO

Description
ROLE OF ICONIC TALL BUILDINGS IN CREATING A MARKETABLE SKYLINE FOR COLOMBO
Published
of 144
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  ROLE OF ICONIC TALL BUILDINGS IN CREATING A MARKETABLE SKYLINE FOR COLOMBO  A DISSERTATION SUBMITTED TO THE CITY SCHOOL OF ARCHITECTURE, COLOMBO, SRI LANKA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE CSA HIGHER DIPLOMA IN ARCHITECTURE – 2018 AND UNIVERSITY OF THE WEST OF ENGLAND MASTER OF ARCHITECTURE – 2019 INDEX NO:( ) WORD COUNT: 16791  DECLARATION  I, POORNA ADEETH KANAHARAARACHCHI of 98/M/69, SCENIC VIEW HOUSING COMPLEX, KAHANTOTA ROAD, MALABE,   declare that work submitted herein for this examination is my own and wherever the works of others are referred to in my submission, I have duly acknowledged such resources . In the event that the information stated in the submission are proved to be false or in – correct, and I am found guilty of plagiarism , I agree to the following:    I shall not be eligible to sit the CSA Part II Examination or if I have already sat the examination the results will be withheld by the CSA Board of Examinations/Board of Architectural Education, SLIA.    All examination Fees paid by me will not be refunded.    I will be subject to Disciplinary Inquiry. I also pledge to confirm to all codes of conduct, rules and regulations of the Examination as stipulated by CSA and the Board of Architectural Education, SLIA; the breach of which will make me ineligible to receive the relevant qualifications. …………………………… …………………………….. Signature of the Candidate Date  National identity Card No : 930133604V  Date of Issue : 23.02.2017  i ABSTRACT  By 2030, 70% of the global population will be living in cities (United Nations, 2013). Tall buildings that create Skylines have emerged to fulfill the requirements of  populated cities. The introduction of the steel frame structure followed by advanced software resulting from information technology enabled the rapid proliferation of tall  buildings around the world, whose iconicity was later utilized for marketing. Iconic architecture is among various other tools in marketing a city’s identity, cultural values, economic stability, and power. Cities like Paris, Dubai, Shanghai and Kuala Lampur have made their international presence with a crop of iconic tall buildings and the current architectural trends suggest that Colombo, the Sri Lankan’s commercial capital, is also experimenting this notion with an emerging skyline. This study focuses on the role of iconic tall buildings in creating a marketable skyline for Colombo, Sri Lanka. Firstly, the study identified the relationship between iconic tall buildings and skylines and how they are used as a marketing element. Then the study identified the characteristics which help to market Colombo’s skyline. For this  purpose,Lotus Tower, Altair and Cinnamon Life were selected informed by criteria  prepared by the author. In order to evaluate the selected case studies, physical  parameters were identified under each characteristic informed by previous studies. A conceptual framework was developed based on the findings of the literature review. Qualitative data were collected through interviews with the stakeholders of these iconic buildings which was followed by a collection of public perceptions on iconic  building with regard to their marketability through a survey. The content thematic analysis approach was utilized to analysed qualitative data. The qualitative and quantitative data were compared and interpreted. The findings of the study revealed that all three case studies satisfied the established roles identified in order to market local aspirations to the global builtscape. Elements such as height, form, and location were identified as the driving force behind the cause. The researcher suggests that the study will serve for the better understanding on how architecture can be used as a tool to manifest different roles in marketing Colombo’s skyline and help derive more accurate indicators of its success or failure  ii ACKNOWLEDGEMENT  (To be inserted)  iii LIST OF ILLUSTRATIONS Figure 1 (Illustration of the Global skyline – Online image – www.google.lk ............. 2   Figure 2 (Illustration of Colombo's emerging skyline-Online image-www.google.lk) . 2   Figure 3 (Illustration of the Beira Lake Development Plan - Source - WRMPP) ......... 4   Figure 4 (Evolution of New York's skyline - Online Image - www.nationalgeographic.com) .................................................................................... 10   Figure 5 (TIME magazine showing cities through iconic buildings in each country - Online Image - www.time.com) .................................................................................. 11   Figure 6 (Decorative twin spires in PETRONAS Towers, KL- Online image - CTBUH) ....................................................................................................................... 14   Figure 7 (Presence of Shangri-La Multinational Hospitality Company in Galle Face, Colombo - Online Image -http://www.onegalleface.com/ ........................................... 16   Figure 8 (One World Trade Center in US on the TIME magazine - Online Image - Amazon.com) ............................................................................................................... 18   Figure 9 - (Advertising for the New York Tribune - Source - Warshaw Collection of Business Americana, Smithsonian Institution) ............................................................ 20   Figure 10 (The Palace of the Soviets - Online Image - flicker.com ............................ 22   Figure 11 (How you see Lotus Tower as you exit the expressway from the International Airport - Source - Thilina Kulatunga) .................................................... 23   Figure 12 (Twin Towers used in a BARCARDI promotion - Source - barcardi.com)...................................................................................................................................... 23   Figure 13 (Eiffel Tower and Opera House used as identities of Paris and Sydney - Online image - hsbc.com) ............................................................................................ 23   Figure 14 ( New York skyline used in a promotion - Online imgae - marlboro.com) 23   Figure 15 (Illustration of the skyline with the ruins after decolonization - Online image - google.lk) ........................................................................................................ 27   Figure 16 (WTC and BOC taking the lead in the Post-colonial skyline - Image credit - Archt. Varuna de Silva ................................................................................................. 29   Figure 17 (Colombo skyline seen from WTC - By Author) ........................................ 32   Figure 18 (Illustration of the present Colombo skyline - Online image - google.lk) .. 33  
Search
Similar documents
View more...
Related Search
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks
SAVE OUR EARTH

We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

More details...

Sign Now!

We are very appreciated for your Prompt Action!

x