Strategic Marketing Mktg Ch14 Kodak

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  Kodak – The Demise ã Firms quite often invent the technology that destroys their own business. ã Eastman Kodak built one of the first digital cameras in 1975. ã But that technology, followed by the development of smartphones, has battered Kodak's business to death.  Kodak – The Demise ã Kodak was the Google of its day. ã Founded in 1880, it was known for its pioneering technology and innovative marketing. ã“You press the button, we do the rest,” was its slogan in 1888.  Kodak – The Demise ã By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. ã Until the 1990s it was regularly rated one of the world's five most valuable brands.
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