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The Future of Marketing is Making Moments Matter

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1. Sales CommunityApps Analytics 2. MAKING @jkrohrs MOMENTS MATTER 3. JEFFREY K. ROHRS VP, MARKETING INSIGHTS - SALESFORCE @JKROHRS 4. 86% of senior-level marketers agree…
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  • 1. Sales CommunityApps Analytics
  • 2. MAKING @jkrohrs MOMENTS MATTER
  • 3. JEFFREY K. ROHRS VP, MARKETING INSIGHTS - SALESFORCE @JKROHRS
  • 4. 86% of senior-level marketers agree that it is important to create cohesive customer journeys. But only 17% have integrated customer data across their companies to enable these journeys. -  State of Marketing Leadership Report 2014 Salesforce & LinkedIn
  • 5. The journey of a thousand miles begins with a single step. − Lao-Tzu
  • 6. The customer journey is comprised of thousands of moments.
  • 7. Awareness
  • 8. Consideration
  • 9. Purchase
  • 10. Retention
  • 11. Advocacy
  • 12. Moments matter.
  • 13. A career & cottage industry made from a moment that everyone overlooked
  • 14. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEWMOMENTS
  • 15. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  • 16. CONNECTIVITYMOBILE SOCIAL DATA
  • 17. CONNECTIVITY SOCIAL DATA 4.55BILLIONeMarketer Dec 2013
  • 18. SOCIAL DATA 50BILLION Cisco 2014 4.55BILLIONeMarketer Dec 2013
  • 19. DATA 50BILLION Cisco 2014 4.55BILLIONeMarketer Dec 2013 73%Pew Research Sept 2013
  • 20. 50BILLION 4.55BILLIONeMarketer Dec 2013 73%Pew Research Sept 2013 7% 1% IDC May 2014 34% Cisco 2014
  • 21. CONNECTIVITYMOBILE SOCIAL DATA MOMENT MAKERS
  • 22. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  • 23. www.audiencepro.com
  • 24. AUDIENCES ARE ASSETS
  • 25. THE AUDIENCE IMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM.
  • 26. ALL MARKETING IS NOW DIRECT @JKROHRS
  • 27. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEWMOMENTS
  • 28. OPTIMIZE KNOWN MOMENTS
  • 29. A moment that transforms fans into stars…
  • 30. …and storytellers
  • 31. A moment that yields 15K+ email subscribers per week ($450K value/wk)
  • 32. A moment that fill seats & increases share of wallet.
  • 33. RESPONSIVE, PERSONAL MOMENTS •  <30 seconds opt-in to receipt •  18% CTR boost •  11-15% revenue lift on design •  12-18% revenue lift on personalization
  • 34. 200K+ Entries in 60s 5.4M Hashtag Uses 2.6B TW Impressions +211K TW Followers 12x Web TrafficA moment that transforms passive viewers into active amplifiers.
  • 35. OPTIMIZE KNOWN MOMENTS
  • 36. UNCOVER HIDDEN MOMENTS
  • 37. @JKROHRS
  • 38. A moment that generates “Super” sales and a proprietary audience.
  • 39. $35 Online Sale Transformed into $800 In-Store Upsell A moment to connect, serve & upsell.
  • 40. A moment to network, increase reach & build an audience of business travelers.
  • 41. UNCOVER HIDDEN MOMENTS
  • 42. CREATE NEWMOMENTS
  • 43. A moment to steal the sale & increase customer loyalty.
  • 44. A moment to connect with the customer in entirely new ways.
  • 45. A moment to provide real-time inventory, increase sales, boost customer sat. & uncover new product opportunities.
  • 46. The customer journey is comprised of thousand of moments.
  • 47. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  • 48. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEWMOMENTS
  • 49. CONNECTIVITYMOBILE SOCIAL DATA MOMENT MAKERS
  • 50. MOMENTS MAKE THE JOURNEY @JKROHRS
  • 51. JEFFREY K. ROHRS VP, MARKETING INSIGHTS - SALESFORCE @JKROHRS
  • 52. Sales CommunityApps Analytics            
  • 53. MAKING @jkrohrs MOMENTS MATTER
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