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2nd Edition 2012 ISBN 978-81-8281-456-1 Price ` 150/- paperback Size 16×24cm 260 Pages A Text on Financial Management N.P. Srinivasan M. Sakthivel Murugan A TEXT ON FINANCIAL MANAGEMENT has been written keeping in view the requirements of the students of BBM and B.Com and degree courses of various universities and explain various financial decision making tools. CONTENTS: Finance Functions ã Investment Decision ã Financing Decision ã Dividend Decision ã Dividend T
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  2nd Edition 2012ISBN 978-81-8281-456-1Price `   150/-paperbackSize 16×24cm260 Pages  A Text on FinancialManagement  N.P. Srinivasan M. Sakthivel Murugan  A TEXT ON FINANCIAL MANAGEMENT has been written keeping in view the requirements of the students of BBM and B.Com and degree courses of various universities and explain various financial decision making tools.CONTENTS: Finance Functions ã Investment Decision ã Financing Decision ã Dividend Decision ã Dividend Theories ã Dividend Policy in Practice ã Working Capital Management ã Working Capital Estimation ã Cash Management ã Accounts Receivable Management ã Inventory Management ã Working Capital Finance ã Financial Planning and Forecasting ã Stock Market ã Money Market ã Skill Development Capital Structuring Decision ã Time value of Moneyã Index. A TEXT ON SERIES Ist Edition 2012ISBN 978-81-8281-440-0Price 125/- paperbackSize 16×24cm 222 Pages `  A TEXT ON FUNDAMENTALS  ACCOUNTING will help students with theoretical and practical problems and has been written to cater the needs of students of BBM and B.Com.CONTENTS: Introduction To Financial Accountingã ,Accounting Process ã Subsidiary Books, ãBank Reconciliation Statementã Rectification of Errors ã Final Accounts ã Single Entry System Mohd. Arif Pasha A TEXT ON FUNDAMENTALS OF ACCOUNTING  A Text on Fundamentalsof Accounting Mohd. Arif Pasha Ist Edition 2012ISBN 978-81-8281-438-7Price 150/- paperbackSize 16×24cm 282 Pages ` !  A TEXT ON MANAGEMENT PROCESS will help students with theoretical and practical problems and has been written to cater the needs of students of BBM and B.Com.CONTENTS: ã Introduction To Management ã Planning ã Organizing & Staffing ã Directing ã Controlling Probable Questions And Answers & Extra Questions For Study ã Last Menute Revisionã Bibliography ã Index M.K. Purushothama A TEXT ON ManagementProcess  A Text on ManagementProcess M.K. Purushothama Website: www.vrindaindia.com 57 N.P. SRINIVASANM. SAKTHIVEL MURUGUN 2nd Edition e  Te x tbook  A v a i l a b l e e  Te x tbook  A v a i l a b l e e  Te x tbook  A v a i l a b l e Ist Edition 2013ISBN 978-81-8281-459-2Price 125/- paperbackSize 16×24cm228 Pages ` This book has been written and designed for college students who are taking their first course in organizational behaviour and who are interested in business or management. The book is designed to meet the requirements of syllabus of degree level courses; B.COM /BBM/BBA of Indian universities.   Unit 1 : Organizational Behaviour Unit 2 : Perception And Attitudes Unit 3: learning And Behaviour Modification Unit 4:  Personality Unit 5 :group Dynamics & Leadership Unit 6: Organizational Change Unit 7 : Organizational Culture Unit 8 : Values CONTENTS: Organisational Behaviour  Niloy Biswas  A Text on e  Te x tbook  A v a i l a b l e Ist Edition 2013ISBN 978-81-8281-460-8Price `  125/- paperbackSize 16×24cm 216 Pages Amit SharmaDeepak Bhandari This text is intended for business studies and management degree courses at undergraduate level, as well as BBA. B.COM, MBA. courses.CONTENT : ãIntroduction To Marketing ã Recent Trends In Marketing ã Marketing Environment ã Market Segmentation, Targeting And Positioningã Consumer Behaviour ã Product ã Pricing ã Distribution ã Promotion ã Services ã The Concept : Marketing Mix For Servicesã Service Quality And Service Design ã Tourism Marketing ã Transportation Marketing ã  Airlines Marketing ã Marketing Of Health Care Services ã Hospital Marketing ã Educational Services Marketing ã Case Study. Sharma & Bhandari  A Text on Marketing and Services Management e  Te x tbook  A v a i l a b l e  Ist Edition 2013ISBN 978-81-8281-454-7Price `  150/-paperbackSize 16×24cm 296 Pages The book is designed to meet the requirements of syllabus of degree level courses; B.COM/BBM/ BBA of Indian universities. ContentUnit I -  Introduction to Production and Operations Management Unit II - Plant Location and Layout Unit III - Material Management Unit IV - Production Planning and Quality Control Unit V - Time and Motion Study Unit VI - Maintenance and Waste Management Unit VII - Common to all Units of Syllabus ã Case Studies Production and Operations Management N.V. Badi  A Text on e  Te x tbook  A v a i l a b l e 58 E-mail: vrinda@ndf.vsnl.net.in Ist Edition 2012ISBN 978-81-8281-435-6Price `  150/-paperbackSize 16×24cm240 Pages A TEXT ON BUSINESS ORGANISATION AND  ENVIRONMENT V. Neelamegam Ist Edition 2012ISBN 978-81-8281-441-7Price `   125/-paperbackSize 16×24cm208 Pages ATEXTON CORPORATEADMINISTRATION M.K. PurushothamaAllaBakash.sN. SantoshKumar  A TEXT ON CORPORATE  ADMINISTRATION will help students with theoretical and practical problems and has been written to cater the needs of students of BBM and B.Com. CONTENTS : Unit 1: JOINT STOCK COMPANYUnit 2: CAPITAL OF COMPANYUnit 3 : COMPANY ADMINISTRATIONUnit 4 : CORPORATE MEETINGSUnit 5 : GLOBAL COMPANIES ANNEXUREMost Likely QuestionsModel Questions  A Text on BusinessOrganisationandEnvironment V. Neelamegam This book is particularly designed for B.A., B.Com, B.B.A.,B.B.M., B.Sc (ISM) and other Management Students. It is intended to provide a complete introduction to the subject Business Organisation and Environment in a simple and thorough manner. The chapters are so designed in a logical and uncomplicated way, that they stimulate inquiry and aid clear thinking about various aspects of Business Organisation and Environment.ã An Overview of Business ã Introduction to Business Organisation ã Sole Proprietorship ã Partnership ã Co-operative Society ã Joint Hindu Family Business ã Joint Stock Compan ã An Overview of Business Environment ã Government and Business ã Business and Indian Constitution ã Economic Reforms in India (LPG) ã Economic Environment ã Socio-Cultural Environment ã Natural and Technological Environment ã Global business and Ethics ã Business Ethics ã Case Study ã Glossary of Key Terms. CONTENTS :  A Text on Corporate Administration M.K. Purushothama Alla Bakash.SSantosh Kumar N. e  Te x tbook  A v a i l a b l e e  Te x tbook  A v a i l a b l e Ist Edition 2013ISBN 978-81-8281-461-5Price `  100/-paperbackSize 16×24cm224 Pages  A Text on EnvironmentalStudies Chandar K. Sharma This book as per UGC core module syllabus for all undergraduate courses of Indian universities (BA/BA Journalism /Vocationa)B.Com/B.H.M/B.B.M/B.B.A./B.Sc/FAD/DM/BCA.BE/ Environment courses)UNIT- 1 Multidisciplinary nature of environmental studies ã UNIT-2 Natural Resources ã Unit-3 Ecosystem Unit-4  : Biodiversity and its Conservation Unit-5  Environmental Pollution ã Unit-6 :  Social issues and The Environment ã Unit-7 :  Human Population and The Environment ã Case Studies on Human Population and Environment ã Case Studies on Pollution CONTENTS : e  Te x tbook  A v a i l a b l e  Website: www.vrindaindia.com 59 Ist Edition 2013ISBN 978-81-8281-464-6Price `  125/-paperbackSize 16×24cm 188 Pages The present book is a modest attempt to present the basic concepts, principles and theories of human resource management for the benefit of the students aspiring to occupy managerial positions in the global corporations in the near future.We, wish and hope, that the students find this book understandable, knowledgable and helpful in their graduation level studies, Primarily meant for BBM/BBA/B.Com Students. Unit-1  Human Resources Management Recent Trends in HRM UNIT-2  Human Resource Planning Job Analysis Recruitment and Selection Employment Interview UNIT-3  Placement, Induction TrainingExecutive Development Career Planning UNIT-4  Job Evaluation Performance Appraisal Compensation Management Maintenance of Human Resources UNIT-5  Job Changes—Transfer, Promotion and Separation UNIT- 6  Human Resource Development (HRD)Global Human Resource Management The Effects of Globalization on MNCs Case Studies CONTENTS ã ã ã ã ã ã ã ã ã ã ã ã ã ã ã ã ã ã ã  A Text on Human Resource Management Meenakshi KaushikChitra JhaM.Prakash e  Te x tbook  A v a i l a b l e Ist Edition 2013ISBN 978-81-8281-461-5Price 125/- paperbackSize 16×24cm 224 Pages ` This book is more useful to B.Com ,BBM, BBA,BCS,BBM,Students of various colleges and Universities. Moreover it is more helpful to the students of Department of Economics, Bank professionals and Chartered Accountants too. Commercial Banking Central BankingBanker And Costomer Relationship Banking Regulation Act, 1949 Reserve Bank Of India types Of Bank Customers Various Forms Of Customer ServicesNegotiable Instruments Crossing Of Cheques And Endorsement Liabilities Of Paying And Collection Banker Loans And Advances. Development Banks  Appendix-i Appendix-iis Index CONTENTS: ãã ã ã ãã ã ã ã ã ã ã ã  A Text on Banking Law & Operations  A. Gajendran Ist Edition 2013ISBN 978-81-8281-469-1Price `   150/-paperbackSize 16×24cm232 Pages  A Text on Quantitative Analysis for Business Decision D.R.Agrwal The Present book has been primarily written keeping in view the requirements of undergraduate students, specially B.Com, BBM, B.B.A. The book has several distinctive features which makes it unique .CONTENT Correlatin And Regressin AnalysisTime Series Interpolation And Extrapolation Sampling And Sampling Distribution Theory Of Probabilityããã ã e  Te x tbook  A v a i l a b l e e  Te x tbook  A v a i l a b l e Ist Edition 2013ISBN 978-81-8281-471-4Price ` 125/- paperbackSize 16×24cm 200 Pages This book is meant for those who inspire to improve their English language in their early professional courses like BBM, B. Com or Hotel Management. CONTENT :Unit 1:  Attitude And Emotional Intelligence Unit2:  Vision, Goal Setting & Time Management Unit 3: Creativity Unit 4:  Elements Of Communication Unit 5:  Career Planning Unit 6:  Extempore Speaking Unit 7:  Latest English Question Bankã  A Text on Soft SkillsFor Business  Ashok K. SinhaNisha Singh e  Te x tbook  A v a i l a b l e Ist Edition 2013ISBN 978-81-8281-480-6Price `   125/-paperbackSize 16×24cm156 Pages The objective of this book is to develop the reader's skills in understanding the basic knowledge of corporate accounting and to improve the analytical abilities. The book will serve its purpose for students pursuing B.COM/BBM/BBA and MBA programs of various Indian universitiesContent; Unit-I:  Acquisition Of Business Of Non-corporate Entities Unit-II :  Profit Prior To Incorporation Unit-III : Valuation Of Goodwill Unit-IV :  Valuation Of Shares Unit-V: Company Final Accountsã Corporate Accounting  A Text on Mohd. Arif Pasha e  Te x tbook  A v a i l a b l e  60 E-mail: vrinda@ndf.vsnl.net.in Ist Edition 2013ISBN 978-81-8281-472-1Price 150/- paperbackSize 16×24cm256 Pages ` The book is designed to meet the requirements of syllabus of degree level courses; B.COM/BBM/BBA of Indian universities.   Unit-I :  Joint Stcok Company Unit-II :  Share And Share Capital Unit-III :  Corporate Meetings Unit-IV : company Secretary Unit-V :  Winding Up Of Company CONTENTS: Sanjeev KumarShubhra Mani  TEXT ON A TEXT ON ORPOR TEENVIRONMENT CORPORATEENVIRONMENT CorporateEnvironment Sanjeev Kumar Shubhra Mani  A Text on Ist Edition 2013ISBN 978-81-8281-473-8Price `  125/- paperbackSize 16×24cm 176 Pages This text is intended for business studies and management degree courses at undergraduate level, as well as BBM/ BBA/ B.COM/ MBA. courses.CONTENT : Services : The ConceptMarketing Mix In Service IndustryBuilding Customer Loyalty: Service Failure And RecoveryTourism MarketingTransportation Marketing Airlines MarketingBanking MarketingInsurance MarketingLeasing MarketingMarketing Of Health Care ServicesHospital MarketingEducational Services MarketingHotel MarketingTelecom Marketing case Studiesã ã ã ã ã ã ã ã ã ã ã ã ã ã Sharma & Bhandari  A Text on  Services Management e  Te x tbook  A v a i l a b l e e  Te x tbook  A v a i l a b l e Ist Edition Reprint2012ISBN 978-81-8281-371-7Price `  150/-paperbackSize 16×24cm248 Pages N.V BADI A TEXT ON INTERNATIONALB U S I N E S S  A Text on InternationalBusiness N.V. Badi  A TEXT ON INTERNATIONAL BUSINESS provides a study of different fundamental aspects of international business and has been written for undergraduate students of BBM and B . Com.CONTENTS: Introduction to International Business ã Theories of International Business ã Modes of Entering International Business ã Entering International Business and Strategies ã Globalisation ã Globalisation And India ã Mncs and International Business ã International Marketing Intelligence ã Foreign Trade ã Foreign Exchange ã Export Promotion ã Important Terms and Case-Lets ã Bibliography ã Index. e  Te x tbook  A v a i l a b l e Ist Edition 2011ISBN 978-81-8281-372-4Price `   175/-paperbackSize 16×24cm452 Pages A TEXT ON MARKETINGMANAGEMENT DEBRAJ DATTAMAHUA DATTA  A Text on MarketingManagement Datta & Datta  A TEXT ON MARKETING MANAGEMENT has been written to cater the needs of students of BBM and B.Com .The book is written completely in the Indian scenario. The examples in this book are mostly Indian and the authors have made an attempt to explain to global theories of marketing taking the Indian examples.CONTENTS: Introduction to Marketing ã Marketing Environment ã Analysing consumer markets and buying behaviour ã Product ã Pricing ã Channels of distribution ã Promotion ã Marketing Research ã Recent Trends in marketing ã Case Studies ã Bibliographic References ã Web References ã Index. e  Te x tbook  A v a i l a b l e  Ist Edition 2011ISBN 978-81-8281-369-4Price `  150/-paperbackSize 16×24cm376 Pages Mohammed Arif Pasha A TEXT ON COST ACCOUNTING  A Text on Cost Accounting  Mohd. Arif Pasha  A TEXT ON COST ACCOUNTING will help students with theoretical and practical problems and has been written to cater the needs of students of BBM and B.Com.CONTENTS: Cost Accounting ã Materials ã Labour Cost ã Overheads ã Job Costing ã Process Costing ã Contract Costing ã Reconciliation of Cost And Financial Accounts ã Integrated Costing  Ist Edition 2011ISBN 978-81-8281-370-0Price `   150/-paperbackSize 16×24cm364 Pages  TEXT ON USINESSM THEM TICS D.R. AGARWAL  A TEXT ON BUSINESS MATHEMATICS fulfills skills in mathematics alongwith its applications in Business and Economics. Business Mathematics has been introduced as a compulsory paper so that skills of students are developed to Business situation. The book caters the needs of students of BBM and B.com.CONTENTS: Basic Concept of Mathematics, Theory of Numbers, Factorisation, HCF, LCM ã Theory of Equations ã Matrices & Determinants ã  Arithmetic and Geometric Progressions ã Permutation and Combinations ã Ratio and Prop. Stocks and Shares, Interest and  Annuities ã Differential and Integral Calculus and Applications in Economics and Business.  A Text on BusinessMathematics   D.R. Agarwal
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