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Which TV Magazine Should We Use

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1. Which TV Magazine Should We Use??? 2. Total TV Guide 3. Total TV Guideã Total TV Guide has a narrow target audience and is mostly aimed at older people (25-44). It…
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  • 1. Which TV Magazine Should We Use???
  • 2. Total TV Guide
  • 3. Total TV Guide• Total TV Guide has a narrow target audience and is mostly aimed at older people (25-44). It has a small circulation so we feel that not many people would see our advert. It is also directed at slightly more upper class people and has a higher retail price than others (£1.10 compared to 42p). For these reasons, we have decided not to use this magazine as we feel that teenagers are unlikely to read it, and so are unlikely to see the advert.
  • 4. What’s On TV
  • 5. What’s On TV• What’s On TV magazine has a large circulation, which means that lots of people are likely to see the advert, and it has a cheap retail price (50p). However the target audience of What’s On TV is completely different to the target market for our documentary. The median reader age for What’s On TV is 48, which is much higher than our documentary target age. For this reason, we have chosen not to use this magazine.
  • 6. TV Choice
  • 7. TV Choice• TV Choice Magazine has the widest target market, including middle class young adults. Its circulation is more than ten times that of Total TV Guide, so a significantly larger amount of people would see our double page spread. It has a cheap retail price (42p) so young people would likely be able to afford it. Therefore I feel that this would be a good magazine to put our advert into where the target audience of 16-24 year olds would see it.
  • Emi

    Jan 28, 2018
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