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A new way to consume radio contents...

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1. <ul><li>A new way to consume radio contents… </li></ul><ul><li>Olivier Daube </li></ul><ul><li>Manager,…
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  • 1. <ul><li>A new way to consume radio contents… </li></ul><ul><li>Olivier Daube </li></ul><ul><li>Manager, Digital Benchmark and Innovation Radio France </li></ul>
  • 2. One out of five mobile subscribers has a mobile subscription (such as Edge or 3G). (source : Gartner, August 2009) Trend of the mobile sales worldwide (million unit) New behaviours in the mobile world…
  • 4. 08/05/10 Digital Radio listening on mobile phones continues to increase… <ul><li>1/3 of the 13+ own a smartphone and according to Mediametrie report (2008-2009) </li></ul><ul><li>11% of those smartphone owners listened to the radio through their mobiles </li></ul><ul><li>during the previous month & 6.9% during the last 7 days. </li></ul>20% of the 13+ have already listened to a radio program through a mobile Source : France Médiamétrie – 13+ %
  • 5. <ul><li>August 2009 : Radio France launched 8 mobile applications (one by channel +portal) for iPhones, Ipod touch & Windows mobile (+PC/Mac desktop). </li></ul><ul><li>March 2010 : launch of the Androïd version & Blackberry (RIM) </li></ul><ul><li>By the end of June 2010, launch of the Nokia App (Symbian), </li></ul>Key figures Applications March 2010 : 1.2 million apps downloaded Between 3000 & 4000 apps dowloaded each day One of « The Five Best App 2009» according to both Apple and users
  • 6. <ul><li>Access to the live feed, to more than 300 podcasts, the news and data (guests names, record sleeves, biography, tnews topics...) </li></ul><ul><li>France Bleu (41 local stations) with a location-based feature. </li></ul><ul><li>Radio France is the unique media in Europe to supply users/listeners with this kind of geolocation functionality for applications. A mobile’s signal may be picked up by three or more cell towers, enabling the Global Positioning System (GPS)–GSM/Wifi feature-based “triangulation” to work on. </li></ul>Key features Applications
  • 7. Streaming live & podcast
  • 8. News update & Time Wire
  • 9. Always the same digital user experience Android Apps Available on the applications MarketPlace since last friday BlackBerry Apps will be launched by the end of June
  • 10. What for ? <ul><li>Target : 2 million downloads by the end of the year </li></ul><ul><li>Several updates planned in 2010 with new functionnalities </li></ul><ul><li>Development on new platform like Samsung bada and potential adaptation to new environments like i-Pad or connected TV’s. </li></ul><ul><li>Launching apps was useful to structure the company in term of data information crop and helpful to improve our enhanced radio strategy. </li></ul><ul><li>Enables Radio France to develop widgets on other kinds of plateforms like facebook or windows media center. </li></ul>What next ? <ul><li>Radio broadcasters do not control anymore digital contents on widgets vs terrestrial broadcast. What about quality flow ? </li></ul><ul><li>Potential Costs boost if Digital Radio listening on mobile phones continues to increase… Who should pay ? both users & radio broadcasters ? </li></ul><ul><li>If no 4G (LTE) (and Will technical changes compensate for mobile broadband saturation risks ?) in the next coming years, real network saturation risk. </li></ul>Issues that arise…
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