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Store Positioning
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  Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Asymmetric store positioning and promotional advertising strategies: Theory and evidence Surendra Rajiv;Dutta, Shantanu;Dhar, Sanjay K   Marketing Science; Winter 2002; 21, 1; ABI/INFORM Global pg. 74  Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.  Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.  Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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