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    A RESEARCH REPORT ON   CUSTOMER RETENTION AND EXPANTIONSTRATEGY OF BHARTI AXA LIFEINSURANCE COMPANY LTD Submitted in partial fulfillment for the award of the degreeMaster of Business Administration   SUBMITTED BY:SHAILIKA CHAUHANMBA (2008-2010)   INDUSTRY GUIDE FACULTY GUIDEMr. Sachin Shekhar Mrs. Meenakshi Saxena  SHOBHIT UNIVERSITYSCHOOL OF BUSINESS STUDIESMODIPURAM     DECLARAION I Shailika Chauhan, a student of MBA , at School of Business studies, Shobhituniversity hereby declare that this Project Report under the title ³ Customer retentionand expansion strategy of Bharti axa life insurance company Ltd. ´ is the record of my srcinal work under the guidance of Mrs. Meenakshi Saxena. This report has never  been submitted to anywhere else for award of any degree/diploma. Place: Meerut SHAILIKA CHAUHANDate: MBA (Marketing)    ACKNOWLEDGEMENT   I take this opportunity to thank Mr. Sachin Shekhar, my project guide, who helped,inspired and mentored me and without whose support this project report would nothave taken its current shape .  I would like to thank my Project Guide Mrs. Meenakshi Saxena, at SBS, ShobhitUniversity  , Meerut   who helped me in making this project and for his constant supportand inspiration.Finally I thank all my friends who gave me the important information about theliterature related to this project and also helped with websites that provided me withadequate topics.I once again express my heartfelt indebtness to all-aforesaid. Any omission or error inacknowledgement is inadvertent. For such oversights and lapses, I tender unconditionalapology. SHAILIKA CHAUHAN    TABLE OF CONTENTSSUBJECT PAGE No. EXECUTIVE SUMMARY-----------------------------------1 CHAPTER 1. INDUSTRY PROFILE---------------------------------------31)   Background of insurance industry-----------------------42)   Major players--------------------------------------------------53)   Principles of insurance---------------------------------------6 CHAPTER 2. COMPANY PROFILE-------------------------------------101)   AXA Group--------------------------------------------------102)   Bharti enterprise---------------------------------------------103)   Bharti AXA life insurance Ltd.-------------------------124)   Products of Bharti AXA----------------------------------145)   SWOT analysis----------------------------------------------15 CHAPTER 3. RESEARCH OBJECTIVE--------------------------------171)   Research methodology-------------------------------------17 2)   Research design--------------------------------------------- 17 3)   Data collection----------------------------------------------18 CHAPTER 4. SCOPE OF STUDY---------------------------------------19 1)   Limitations----------------------------------------------------19   CHAPTER 5. DATA ANALYSIS & INTERPRETATION------------20 CHAPTER 6. FINDINGS & ANALYSIS---------------------------------28 CHAPTER 7. SUGGESTIONS----------------------------------------------32 CHAPTER 8 . APPENDIX---------------------------------------------------33  1)   Annxture------------------------------------------------------34  
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