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A81 portrait style guide

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AVENUE81 PHOTOGRAPHYST YLE GUIDE THE PORTRAIT SESSIONTHE PORTRAIT SESSIONST YLE GUIDE table of contents 3 WHAT EVERY CLIENT NEEDS TO KNOW5 HOW TO CHOOSE A DATE &…
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AVENUE81 PHOTOGRAPHYST YLE GUIDE THE PORTRAIT SESSIONTHE PORTRAIT SESSIONST YLE GUIDE table of contents 3 WHAT EVERY CLIENT NEEDS TO KNOW5 HOW TO CHOOSE A DATE & TIME7 IN HOME SESSION9 SELECTING THE RIGHT LOCATION11 DESTINATION SESSIONS 13 STYLE TIPS: FOR HER 19 CHOOSING COLORS 23 FLATTERING YOUR FEATURES 25 ACCESSORIZING 27 HAIR & MAKEUP 29 FASHION TIPS: FOR HIM 33 IT’S ALL IN THE DETAILS 34 HOW TO PREP THE GUYS 35 PREPPING YOUR FAMILY 37 COORDINATING THE FAM 39 MIXING IT UP 40 PREPPING YOUR LITTLE ONES 41 PHOTO DELIVERY TIMELINE 42 ONE FINAL NOTE 43 PORTRAIT SESSION CHECKLISTWHAT EVERYCLIENT needs toKNOWI A M S O E XCI T E D FOR YOU R PORTRAIT SESSION! W hether I ’ m ca ptu ring your sweet f amily, or celebr ating a s peci al moment in your lif e, like an anniver sar y, g ra du ati on or new baby, I’m so honor ed to help you crea te memori es you’ll cher ish f or a lif etime. I’ve crea ted thi s gu i de to help you g et the most out of your phot os, and by the time you’ve r ead thr oug h this, you'll have al l you r q u estions answer ed and f eel mor e than ready and pre pared f or your session. T hen I’ll take car e of the res t! You r only job is to be your self, laug h a lot and l et me create photos you’ll love f or ever.choosing time & date I' M A NAT URA L LI GHT SPECIAL IST BECAU SE I BEL IEVE TH AT natu r a l l i g ht , f rom t he sun and its ref le c t ions, cre ates photog raphs t hat fe el f re sh , t i mele ss and t r u e st to you. I most p or t rait s essions t wo hours b efore t he s che du l e d suns e t du r ing “t he golden hour,” w hen t he lig ht is t he dre am iest. Us e a su ns e t c a lc u l ator on line to deter m ine t he s che du le d suns et for t he d ate and l o c at i on you’d li ke to do you r s ession. Then, just subt ra c t t wo hours to f i g u re out you r st ar t t ime. R e me mb e r, t he sun s ets much e arlier dur ing t he col der mont hs of t he ye ar and mu ch l ater dur ing t he war mer mont hs, s o ma ke su re to fa c tor t hat in w he n cho osing your p or t rait s ession d ate, esp e ci a l ly if you’re t a k i ng of f work or have e ve n ing pl ans af ter w ard. To get t he most out of you r s e ss i on , pl e as e pl an a bu f fe r w hen gett ing re a dy s o you c an ar r ive a fe w m inutes e arly to you r s e ss ion and b e re ady to st ar t on t ime. I am on ly able to sho ot w hen natu r a l l i g ht is st i l l in t he sky, s o I’ l l want to t a ke a dv ant age of e ver y m i nute we have to ge t he r b e fore t he su n go es dow n. If you’re we ar ing t wo out f its, s ave you r favor ite one for t he s e c ond ha lf, and if you’re we ar ing one, ar r ive in t hat . An a lte r nat ive to suns e t is sunr is e. The guidelines are t he s ame except my go a l is to st ar t t he s e ssion w it hin t he hour of t he sun r ising . This is ver y e arly s o I don’t re c omme nd it for t hos e w ho despis e hav ing to get up e arly or have k ids w ho li ke to s nug g le t heir pi l lows wel l into t he mor n i ng .PORTRAIT STYLE GUIDE | 5QUICK TIP: My weekends fill up fast and far in advance, as does my fall season. You can get a Fast Pass to the front of the line by scheduling mid-week or off-seasonIN HOMESESSIOND O N ' T WA N T T O L E AV E T H E C OM F O RT O F YOU R HOM E ? I’m a l l in . T h is is a g re at opt ion for ne w b or ns, chi ldren w ho have d i f f ic u lt ie s in a ne w e nv ironment, celebrat ing a ne w home, celebrat i ng a home b e fore mov ing to a ne w one, and e ver y home b o dy. Thin k of a l l t hos e pl ac e s you have live d in your life. I’m sure you have fond me mor ie s f rom e ve r y sing le one. Now imag ine you ha d a t ang ibl e me mor y of t hat pl ac e. The pl a ce w here your b aby to ok t heir f irst step. T he pl ac e w he re he f irst s aid “I love you”. The f irst pl a ce you b oug ht toge t he r. The pl ac e w here you got your p et. Homes are a s anc tu ar y. Wh i le I love, love, love sho ot ing in stunning lo c at ions w it h t he b e aut y of natura l lig ht – I LOV E LOV E LOV E ma k ing images in homes. I p e rs ona l ly have my ow n fam i ly p or t raits done in my ow n home. St i l l w ant t hat outdo or fe el? I a lw ay s t a ke a step outside for a fe w image s – or a lot de p e nding on we at her. Wor r ie d ab out clutte r? D on’t t a ke to o much t ime ma k ing your home sp ot le ss. T he s e are ou r homes. “E xc us e t he mess – we live here” is a l l to o re a l. Ta ke s ome t ime and t idy up to a le vel you fe el com for t abl e w it h . The re is usu a l ly on ly one or t wo are as we w i l l b e work ing (we w i l l d is c uss b e fore t he d ay of t he s ession) and if we ne e d to move any t hi ng , it c an b e e asi ly done at t he t ime of our s ession.SELECTING THE RIGHTLO CATION T H E LO CAT I ON OF YO UR PORTRAIT SESSION IS U P TO YOU ! Li ke you s ee throu ghou t thi s g uide, most of our f amilies and couples choos e to s howcas e the natur al beauty of our home state. For most of o u r s es s i ons, ou tdoor, open-air envir onments ar e always our f ir st choi ce. I l ove s hooti ng i n wi d e-open natur al spaces because the lig ht is d iv i ne, es peci al l y du ri ng g ol den hour. T her e ar e g r eat options all ar ound the s ta te, s o even i f you ' ve never seen me photog r aph in a specif ic spot befor e, I ’ m a l ways u p for explor ing some place new tog ether !PORTRAIT STYLE GUIDE |  9think outside the box T H IS IS T HE T I ME T O THINK ou ts id e the box! I encou ra g e you to br a i ns tor m u ni q u e l ocati ons that you m i ght have s peci al a cces s to that most peopl e d on’t. For exa mpl e, maybe you, or s o m eone in you r pers ona l or professional networ k , can s ecu re per mi s s i on to a l oca ti on tha t wou l d ot herwi s e be of f l i m i ts, l i ke a beau ti fu l private estate, cou n tr y clu b or res or t. Maybe it’s a fa m i l y r a n ch, u ps ca l e hotel or even a boa t, a i r pl a ne hang a r or a rooftop view. T h e s k y is l i tera l l y the l i mi t! S pend a f ew m i nu tes thi nki ng abou t i t and checkingar ound. You’ll be sur pr ised with wh a t you come up with. Plus, if som eth in g seems out of r each, just r emember : yo u never know until you ask! M y clien ts have secur ed per mission to some p r etty amazing places in the past. If yo u g et stuck or need inspir ation, check o u t my blog and kee p br owsing thr ough th is g uide. I have some g r eat g o-to loca tio n s ar ound town that I can always hit, to o. Just let me know which type of s es s io n you’d love and I’ll g o f r om ther e! E a s y. Peasy.AVENUE81 | 10TRAVELDESTINATIONPORTRAIT SESSIONYou r por t r a it session i nc ludes t r ave l t i me a ny whe re i n t he M i l wau kee , Ozau kee , a nd Wau kesh a C ou nt ies. I f you’d l i ke to g o some whe re out side t hose a re a s I ’m up for t he a dve nt u re ! T he t r ave l fee for t wo hou r d r ives to pl aces l i ke C h ic a g o, M a d ison , a nd D e v i l’s L a ke is $9 9. I love t r ave l i n g to ne w a re a s . A lt hou g h I g re w up i n W isconsi n a nd h ave l ive d i n I L , N Y, a nd N V – t he re a re so m a ny pl aces I h ave yet to ex p e r ie nce . I f you’d l i ke me to meet you i n a dest i n at ion out side of W i sconsi n a nd C h ic a g ol a nd – ju st a sk ! I ’d love to m a ke it h app e n for you .TRAVELstyle tipsFOR HER because you always want to remember thisDON’T BE AFRAID TODRESS IT UP H AV E YO U T HOUGHT A BOU T r o ck i ng a roma nti c g own, tu l l e skir t o r f lower crown bu t j u s t never had a n occas i on for i t? T hi s i s your cha nce t o do i t u p! Remember : T her e is n o s uch thi ng a s “too dr essed u p” w hen i t comes to you r por tr ait s es s i on, s o don’t be a fra i d to have s om e fu n! I f you don’t wa n t to a d d a n ew per manent pi ece to your col l ecti on, a l ot of my l a di es love Rent the Ru nway for the i r s ession b eca u s e i t’s s u ch an afforda bl e way to f e el li ke a mi l l i on bu cks. Other la d ies l ove havi ng a g rea t excuse tobr ing a new per manent piece (or two!) into their closet! Some women choose to r e-wear their wedding dr ess f or their anniver sar y session. Some r ent a dr ess they would wear if they wer e g etting mar r ied ag ain today. T he options ar e endless. But don’t f eel like you have to g o out and buy or r ent something. M y g oal is to g et your imag es into a f r ame or on a canvas. I want you to display these imag es in your home so what will best r ef lect you? How do you want to r emember this time in your lif e? W hat makes you f eel beautif ul?There’s no such thing as too dressed up.PORTRAIT STYLE GUIDE | 15say yes TO THEDRESSD r es s es and s ki r ts l ook mos t s tunning because they r eally f latter ever y fem a l e b ody, es peci al l y on camer a — which is pr obably why the r ed ca r pet is al ways fu l l of s o many dr esses and not ver y many pantsuits! I r ecom m end avoi di ng pa nts a nd shor ts f or your session, and saying yes to a d r es s or two i ns tea d.PORTRAIT STYLE GUIDE |  17L o ng, fu ll -length, f l owy dres s es and skir ts look amazing on camer a because they b r in g extr a m ovem ent to the photos. E s pecially when jux taposed with natur e, like the wo o d s, p l a ins o r bea ch. Cons i der s ofter fabr ics like chif f on or tulle which allow f or beau tif u l m ovem ent in the i mag es. W h en cons id eri ng the l ength of your dr esses or skir ts, it’s also a g ood idea to f a cto r i n whether o r not there w i l l be l i ttl e ones in your photos. If you have smaller child r en , I ’ l l li kel y have you s i tti ng or crou ch ing on the g r ound to inter act up-close with th em . C ute, s h or ter cocktai l -l ength dres s es photog r aph beautif ully, but if you have littl e o n es i n you r p hot os, a f l oor-l e ngth dres s or skir t, or per haps a cute midi-skir t, will m a ke m oving a r o u n d wi th you r ki ds mu ch easier, and look per f ect on camer a, too. I f you ’r e a n expe cti ng mother, I al ways r ecommend f loor-leng th g owns or max i dr es s es. T h es e d r es s es crea te the bes t s i l hou ettes to f latter your f ig ur e and r eally hig hlig h t yo u r b um p. A l ot of ou r expecti ng mother s love to incor por ate f lower cr owns or head p ieces a s wel l .AVENUE81 | 18one or two? it’s up to you! YO U CA N B RI NG ONE OU TFIT SET OR TWO! M o s t of my l a di es who choo se two outf its will br ing one “ wow” dr ess, a n d then another s l i ghtl y mor e casual dr ess that has a “ date nig ht” f eel . B u t i f you wa nt to bri n g two “ wow” dr esses and f or g o the mor e ca s u a l dres s al tog ether, give your self per mission to do it! T he camer a loves r u nway-es q u e a ppa rel and so do I! Rem ember, thou gh, you don’t have to br ing two looks if it’s too s tr es s fu l to coordi na te or if you’d r ather just stick to one f abulous look . One ou tfi t tha t you l ove will be so much better than one outf it you love and another you ’re not ver y excited about. And if you stick wi th o ne ou tfi t s et, you won’t have to spend any of your time chang ing h a l f way throu gh, s o I ’ l l be able to sneak in a f ew mor e photos! So, o ne o r two? I t’s rea l l y u p to you!AVENUE81 | 20CHOOSING COLORS W HE N CHO O S I NG COLORS FOR YOU R OU TFITS, I RECOM M EN D s el ecti ng s ofter, l i ghter tones. By avoiding ultr a-br ig ht, bold color s, it will h el p b ri ng a l l the a ttenti on to your f aces and let the eye f ocus on the way you feel abou t each other. T he camer a loves shades of sof t pink and muted b l u es, mi xed wi th s ophi s ti cated lig ht neutr als like heather g r ay, cr eam s, lea ther brown a nd whi te. T hat sof ter color palette f its beautif ully in to a lm os t al l na t u ra l ou tdoor envir onments. W hile black is always f latter ing, it can ta ke over i n photos and should be avoided if possible.flattering your features IN M Y E XPE RI E NCE , E V ERY WOM AN, REGARDL ESS OF HER s ha pe h a s a n a rea of her bo dy that she’s self - conscious about, so r ecogni z i ng wha t area tha t i s in advance is key. Choosing f latter ing s i l hou ettes a nd col ors that complement your natur al f eatur es is the b es t way to ens u re you ’ l l l ove the way you look in your photos.PORTRAIT STYLE GUIDE |  23T H R E E - Q UA R T E R L E N G T H S L E E V E S C R E A T E A N AW E S O M E s l i m m i ng effect on al l a r ms, s o be on the lookout f or an option with a lo n g er length s leeve. You c ou l d al s o b r ing a cute jacket, blazer or car dig an along , to o. Sk i nny s traps or s tra pl es s dres ses have the opposite ef f ect on ar ms on camera , s o I r ecom mend avoi di ng thos e whenever possible if your g oal is a set of slim m erlook i ng ar ms. H E E LS E LO NGAT E WOM E N ’S L EGS making them look f abulous. Closed-to ed h eel s in pa r ti cu l ar l ook g reat on camer a because they car r y out the line of yo u r leg a ll the way down to you r toe. If you’r e like me and you can’t walk in h eels in a ny s itu ati on – opt for a wedg e, boots, or super cute sandal. I’m also al l f o r b a r e feet. A poi nted toe i s ver y r omantic. It sounds cr ee py but is a g r eat idea f o r a n niver s ar y and beach s es s i ons. With that in mind, you mig ht want to sched u le a p ed icu r e for you rs el f pri or to our session.QUICK TIP Bring a pair of easy-to-kick-off flats to wear when moving from place to place in between photos. Your feet will thank you later! AVENUE81 | 24make aSTATEMENT PA R IN G A N ACCE S S ORY OR TWO WITH YOU R OU TFIT CAN REAL LY h el p b r i ng s ome extra di mens i o n to your imag es, and be a nice tie-in wh en you ’r e c oordi na ti ng wi th a g rou p. Big statement necklaces br ing a lot of p o p to the p hotos, whi l e the s mal l er, delicate ones ar e not as noticeable on camer a .PORTRAIT STYLE GUIDE |  25Bel ts, br a cel ets a nd ea r ri ngs bri ng g r eat visual inter est, so choose one or two th a t d on’t c om pete for attenti on. Fres h f lor als in a cr own can be a r eally r omantic to u ch f o r you or you r gi rl s as we l l . A l thou g h it m i ght s eem cou nter-i ntuitive, I r ecommend that you do not  g et a spr ay ta n b ef or e you r s es s i on, even a few days pr ior, because it tends to photog r aph or ang e even wh en it’s a ppl i ed s u btl y a nd by a pr of essional. Your actual skin tone will photog r a p h th e m os t b ea u ti fu l l y a nd na tu ral l y.AVENUE81 | 26ENGAGEMENT STYLE GUIDE | 5GO PROHAIR & MAKEUP PROFES SIONAL HAIR A ND MA KE UP IS ON THE TOP OF most of my l adie s’ che ck lists b e c aus e it lo oks ama zing on c ame ra and re move s t he st ress of gett ing re a dy on your ow n. Th is is t he t ime to t re at yours elf ! Whet her it’s l ash extensions or blow n - out hair, professiona l hair and ma keup w i l l g ive you an e x t ra b o ost of conf idence in f ront of t he c amera , and it a lways photog raphs li ke a dre am . If you’re work ing w it h a ma ke up ar t ist , have her apply your ma keup in natura l lig ht, if p ossible, s o t hat it lo oks f resh and not to o he av y. Plus, t hat’s t he t yp e of lig ht I’ l l b e sho ot ing in, s o it’ l l g ive you t he b est ex p e c t at ion of how it w i l l t ransl ate on c amera . Most of my l adie s fe el li ke t he ir professiona l ma keup is “to o much” at f irst , sinc e it’s more t han you wou ld we ar on a nor ma l d ay, or t hat t he y' re f a ls e l ashe s lo ok to o big , s o if you fe el t hat way at t he b e g in n ing , don’t wor r y ! G o o d ma keup ar t ists k now how to ge t it a l l just r ig ht for t he c amera — and my l a dies a lw ay s love t he f ina l re su lt . If you ne e d a re com mend at ion for hair and ma ke up, I work w it h t he b est in t he business and have a goto te am! T he y’re s we e t as pie, t a lente d as he ck, unb elie vable profe ssiona ls and wonder f u l p e ople. You’ l l LOV E t hem ! Just l e t me k now and I’ l l s e nd you t heir infor mat ion. I k now t he y ’ l l t a ke go o d c are of you !AVENUE81 | 28fashion tipsFOR HIMbecause dapper and debonair never go out of stylePORTRAIT STYLE GUIDE |  31FOR HIMTHE BEST FIT L O NG, FI T T E D PA NT S AND CL OSED-TOED SHOES ARE the mos t s ophi s ti ca ted and masculine looks f or men. T hey dr aw a ttenti on away from hi s leg s and f eet and place it wher e you want it: on hi s hands ome fa ce. So, f or your session, it’s best to leave the s hor ts, s a nda l s and jeans at home, too, as well as any pants that are l oos e or ba g g y. Fitted dr ess pants or f itted color ed pants work bes t on camera. I f you pr ef er to wear jeans, opt f or a dar ker wa s h vers es a l i ght was h. Solid shades of g r ay or navy ar e a str ong compl ement to mos t women’s outf its, wher eas pinstr ipes or plaid p a tter ns tend to di s tra ct the eye. I also r ecommend staying away f r om g ra phi c s a nd l og os.FOR HIM AVENUE81| 32IT'S ALL IN THE DETAILS B ROWN LE AT HE R DRE S S SHOES COM PL EM ENT AL M OST EVERY look , whet her he’s weari ng a full suit or a blazer and color ed pants. Ties, b owti es, pocket s q u ares, col ored socks, belts, tie clips, suspender s, vests an d wa tch es a re s har p compl ements to any outf it f or men and boys alike. If yo u b r i ng two ou tfi ts to the s es s i on , you can star t with a tr aditional necktie an d b el t, then s wi tch to s u s penders and a bow tie f or your second look. If two look s a r e too s tres s fu l , no prob lem! One will do the tr ick! You can still mix a n d m a tch ac ce s s ori es to compl ement both of her dr esses without doing a f u ll cha ng e d u ri ng the s es s i on. S o, either way, it's a win.PORTRAIT STYLE GUIDE | 33HOW TOPREP YOUR MAN M O S T ME N A RE N’T OV E R LY EXCITED TO TAKE PHOTOS FOR TWO hou r s, beca u s e they don’t have an ex pectation of what’s to come and why i t’s s o i mpor ta nt to you . Take f if teen minutes to educate and empower yo u r gu y. Tel l hi m why you chos e m e and my style of photog r aphy. Show him yo u r favo r i te s es s i ons that I ’ve do ne, ex plain why you love them and ex pr ess to hi m how mu ch i t means to you. Tr ust me, once he knows it’s impor tant, h e’ll l i ght u p the camera for you ! T he most common thing I hear f r om g uys befo r e phot o s es s i ons i s thi s : beca use of a bad ex per ience in the past, they do n’t l i ke ta ki ng photos or don’t th ink they’ll be g ood at it. By the time we’r e do n e, thou g h, they ca n’t bel i eve how f ast it went and just how much f un they h a d !AVENUE81 | 34ENGAGEMENT STYLE GUIDE |  39prepping yourFAMILY because they won’t be little foreverAMY & JORDAN | 40coordinating THE FAM A s you ’r e c oordi nati ng you r ou tf it with your f amily, kee p in mind that yo u r o u tfi ts wi l l l ook the mos t cohesive on camer a when the color palette an d wa r d r o be p i eces coordi nate, bu t don’t actually “ match.” In f act, I r ecommen d tha t you avoi d thi nki ng a bou t “m atching ,” and instead think about what “ f its ” tog ether. T hi s wi l l create more visual inter est, and allow each per sonality to s hi ne thr ou gh.How to Mix Colors T he g oa l f or c oordi na ti ng a fa mi ly is to visually br eak up the color s and shad es s o tha t you ’re not al l wea ri ng the same color on top and bottom. T he mor e we ca n m i x tha t u p, the better. I encour ag e you to think about planning each outf it wi th “ d o mi na nt col ors ” a nd “a ccent color s” in mind. A dominant color is th e col or tha t you s ee the mos t i n a n outf it, while an accent has a smaller piece o f v is u a l r ea l e
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