Graphic Art

Elements and Principles of Design

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Elements and Principles of Design
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  Elements and Principles of Design  Elements  of design Design elements are the basic units of a visual image.  Color    ãColor is seen either by the way light reflects off a surface, or in colored light sources. ãRed colors seem to come forward while blue seems to recede into the distanceãColor and particularly contrasting color is also used to draw the attention to a particular part of the image. ãThere are primary colors, secondary colors, and tertiary colors.ã Complementary colors are colors that are opposite to each other on the color wheel. Complementary colors are used to create contrast. ã nalogous colors are colors that are found side by side on the color wheel. These can be used to create color harmony. ã!onochromatic colors are tints and shades of one color. ã arm colors are a group of colors that consist of reds, yellows, and oranges. ãCool colors are group of colors that consist of purples, greens, and blues.

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