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final project assessment of the business card and the letter-head

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  Project Assessment for the Business Card and the Letter-Head Ivy In terms of the project assessment for the Business Card and the Letter-Head, there were a subsequent number of issues that I had frequently encountered while designing these two templates. As far as the business card is concerned, I was completely unfamiliar with the toolbar on InDesign and I also didn’t know how to utilize any of the icons/symbols within the template, since InDesign was a type of software that I had never been accustomed to. Therefore, in the initial stages, trying to employ various functions inclusive of the: selection tool, the textbox tool, and importing a picture from google images that wasn’t patented or copyrighted was undoubtedly a bit of a challenge for me, to say the least. However, even more than the technical concepts of InDesign, the toughest aspect of this project was in trying to create a conventional yet, unique layout that would make my business card look simple and professional, at the same time. In other words, I had trouble deciding exactly how to structure the template of the business card. I wasn’t sure if I should have incorporated the name of the company and the employee on the left-hand side of the business card instead of the right, and vice-versa. In addition to that, I was also a little indecisive about whether to include a dividing line in the center of the business card so that the logo could be segregated from the name of the company, the name of the employee, the contact information and the location of the company. I thought that if the template was split into three different sections, that the information exhibited in the business card would look more presentable and well-organized. My other concern revolved around the fact that I needed to make my business card look as professional and sophisticated as possible. Therefore, this meant that the design of the business card had to adhere to a simple layout as opposed to a wild, exotic and conspicuous color scheme which did not appeal to me at first. However, once I realized that the business card had to reflect a legitimate branch or organization instead of a fictional enterprise, the process of trying to make the template elegant and sophisticated became significantly easier. Other areas of the project that were difficult for me to tackle were in importing the symbol of the pharmaceutical company into the template of the business-card. I tried to copy and paste the logo of the company from google-images, but it was to no avail. Then, I decided to save the image as a JPEG file and send it to myself as a separate attachment via email. This method proved to be the most effective in importing the company’s icon onto the layout of the business-card. I also encountered some issues with alignment in terms of how and where to position the headings and sub- headings. For example, I wasn’t sure if the name of the company should have been perfectly centered or if I should have placed the title on the right-hand side of the business card. I thought that a justified-alignment would have been a better fit since that would have made the business card look well-put together, cohesive and much more unified. I  also thought that this might have been a more conventional way to structure the template of the business card. Ultimately, I stuck with this option. Utilizing a right-alignment for the text presented in the business card would have possibly thrown the the design, off-balance and made it appear uncharacteristically funky as opposed to sophisticated and professional-like. In addition to that, I was also uncertain as to whether I should make the name of the pharmaceutical company: ICON CLINICAL correspond with the color of the logo on the left-hand side of the business card. Since the font on the right-hand side of the business card color- coordinated with the company’s symbol, I didn’t want to make the comprehensive design of the business card monochromatic. That would have been utterly boring, redundant, and awfully simplistic. Therefore, while I didn’t make any signif  icant changes to the color of the heading, I decided to emphasize: ICON CLINICAL in the darkest shade of navy blue that I could possibly find. Consequently, this created a striking contrast to the single-color scheme that I had initially crafted. I also had some trouble creating space between the name of the pharmaceutical company and the name of the employee. The name of the employee and the name of the pharmaceutical company had initially been consolidated under one text-box. In addition to that, the heading and the sub-heading seemed incredibly clustered and disorderly. Therefore, I wanted to establish a bit of distance between these two titles. I experienced a lot of issues in accomplishing this one seemingly simple task. However, I overcame this minor dilemma by clicking on the selection tool, highlighting the name of the employee, and pressing enter multiple times. It turns out that I didn’t have to segregate the two titles. I learned that I could still leave the heading and the sub -heading within the same textbox, so long as I produced a little bit of distance between the two titles. This much-needed spacing enhanced the overall appearance of the business card and made it look a 100 x more presentable and systematic. Furthermore, I experienced some issues in creating the double-lined border between the name of the employee, the contact information, and the logo. The line tool in the toolbar was one of the technical concepts in InDesign that I found to be the most challenging. For example, if I wanted to create a horizontal line, I couldn’t just drag the line from the left margin and bring it all the way to the right margin. Eventually, I realized that if I wanted to successfully extend a horizontal line, I had to click on the left and right arrow which was located above the line once I employed the line-tool. Fiddling around with this icon was a lot harder than I ever anticipated. However, once I got the gist of it, I was able to create the double lined border between the name of the employee and the contact information. I also wanted to incorporate a vertical line in between the logo, the employee, the name of the company, and the contact information. This task did not seem half as daunting since all I had to do was extend the range of the line from top t o bottom. However, I also learned that you couldn’t just click on the arrow from the top and drag it straight down, and vice-versa. You had to position the line tool a certain way by utilizing the left and right arrow just above the line to get it centered in a perfectly vertical manner.  I was also a bit skeptical as to whether I should have incorporated an additional line. I didn’t know if two parallel lines were necessary. However, since I wanted to give the border a bit of a well-defined and bold look, I thought that it would be best to accentuate the segregation markers with a double line. Therefore, since the name of the company was emphasized in navy blue, I decided to make one of the lines green in color, and the line adjacent to it, blue in color. I felt that this contrast was necessary in revitalizing the overall design of the business card, since as mentioned earlier, a monochromatic scheme would not have been half as outstanding nor prominent. I also learned that if I wanted the business card to encompass a double-lined border, all I simply had to do was highlight the first line that was positioned in the business card, by utilizing the selection tool, while simultaneously pressing shift, and then dragging an additional line just below the previous line. Clicking on the line tool in an effort, to incorporate another line was not required. The former technique was comparably much more convenient. Despite the technical challenges that I had experienced while producing this business card, this project allowed me to obtain additional insight in the utilization of icons in the tool-bar. In regards, to producing the letter-head, one of the obstacles that I had faced was in creating the margins located on the left- and right-hand side of the page. However, the method of employing the line-tool applied in this case, as well. Unfortunately, I still found the task of extending the range of the line from top to bottom incredibly hard, since I had to position the left and right arrow above the top of the line at a certain angle. Eventually, I was able to drag the line all the way down, from the top of the margin to the bottom of the margin. Yet, the line wasn’t ideal; it was slightly crooked and off-center. It was rather challenging to achieve a perfectly straight line. However, eventually I learned that if I just utilized the up/down/left/right arrows on the keyboard, I could successfully distribute an equivalent amount of space on both sides of the page,  just prior to the placement of the left and right margin. As a result, this gave the entire layout of the letterhead a “well - defined and balanced appeal”. Consolidating the rest of the designs inclusive of the name of the company, the name of the employee, and the actual logo was the easiest aspect of this letter-head project since all I had to do was import the title and image directly from my business-card. However, in terms of arrangement, I was indecisive about where I wanted to position the headings, sub-headings, the symbol of the company and the contact information, as well. Since, a letter-head is far more of a spacious template in comparison to that of a business card, I experienced more issues in trying to bridge the gap between the title of the company, the name of the employee, the logo, and the contact information. However, since I incorporated margins on the sides of the page, that eliminated a lot of unnecessary space and made the comprehensive template of the letter-head look much more unified and cohesive. For the most part, the design of my letter-head did adhere to a monochromatic theme with the exception, of the name of the company being emphasized or highlighted in a navy-blue color. I decided to stick with a single-color scheme for the letter-head since my business card was much more diversified in appearance.  The last task that I had accomplished in the letter-head was in implementing segregation markers in the contact details in an effort, to make it look like I had intentionally spaced out this information at the bottom of the page. In order, to achieve these dividing lines, I simultaneously pressed shift, and clicked on a key next to the parenthesis option on the keyboard. Then, I isolated these key pieces of information into 3 disparate aspects: the contact information, phone-number, and last but not the least, the address. As a result, of these designated markers, the information presented in the footer of the letter-head looked more structured and orderly. Not to mention the fact that the color of the typeface also corresponded with the logo/symbol of the pharmaceutical company just above the contact details. To a certain extent, I’m glad that I stuck to a single-color scheme for the second half of the project, because it made the overall design of the letter-head have a well-integrated, straight-forward, and corporate appeal.

Impri Mir

Dec 13, 2018
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