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Sri Aurobindo Centre for Arts & Communication (SACAC) Prospectus 2014

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Started in 2003, the Sri Aurobindo Centre for Arts & Communication (SACAC) is an autonomous, not-for-profit institution for creative learning in arts and communication. We are a unit of Sri Aurobindo Society, Puducherry. We offer one year diploma programmes in Photography, Audio Engineering and Music Production and Creative Documentary, in addition to courses in Advertising and Public Relations (IMC) and Digital Marketing Communication. We also offer short term courses in Still Photography, Creative Writing, Creative Graphic Design, Painting and Sketching. Website - http://www.sac.ac.in/
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     C o nt e nt   P ur po se   6   M issi on 7   About U s   8   Sri Aurobindo S o c ie t y   11   Message from the Ch air m a n 12   Message from the Dir e c to r   13   Teaching Ph i lo s op h y   14   I n si g ht   16   Campus and Inf  r a s t r u c tu r e   18   Schools 20 Advertising and 22 Public Relations (IMC)  A ud i o  Engineering and 26 Music P r  o du c t i o n  Creative Documentary 30 Digital Marketing Communication 40 Photography 44  Continuing Education 56 Creative Graphic Design 59 Creative Writing 60  Effective Business 62 Communication Skills Painting and Sketching 64 Still Photography 66     Whatever one does, one must not only do it as best one c a n ,  but strive to do it better and better, in a constant effort fo r  perfection. In this way everything without exception be c o m e s interesting, from the most material chore to the most a r t i s t i c and intellectual work. The scope for progress is infinite a n d can be applied to the smallest t hi n g .  -The M o t he r    The first principle of true teaching is that nothing can be t a u g ht. The teacher is not an instructor or taskmaster, he is a h e l  p e r   and guide. His business is to suggest and not to i m  p o s e .  -Sri A u r  o  bi n d o      P u r   p ose  Creating future leaders in Arts & Mass Media Communication, with the best of human values, working for a world based on truth, harmony, creativity, and beauty.  M i ss io n   Being an in t e r n a t i o n a l  centre of educational excellence that develops human faculties to make a c o n sc i o u s individual with an environment t ha t inspires and inculcates values a n d encourages s el f- d e v el o  pm e n t  and se l f- e x  p r  essi o n .  
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